Titan Eye

Happy Durga Puja 2024

Forced myself to wish everyone (except the supporters of the wrongdoers) a very Happy Durga Puja 2024 (although, belated). 

Please pray that the evil/ diabolical/ venomous inspiration provider to wrongdoers is vanquished. 

Me (Deep Banerjee) being based out of Kolkata, am in a pensive mood. I have been in no mood to rejoice the Durga Puja 2024. The entire world knows what's been happening in Kolkata and elsewhere in West Bengal. 

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* Greetings From Indian Roadie 

* Greetings From Marketingpundit 

* Greetings From Deep Banerjee

Brands that don’t sponsor athletes cannot legally use their images in ads

According to an ET report, brands using photos and videos of Indian Olympic medal winners in their ads without sponsoring them will face legal notices for violating personality rights, according to executives managing top Indian athletes. Manu Bhaker, a 22-year-old shooter who won a bronze medal at the Paris Olympics on July 28, 2024, has seen congratulatory messages from brands that haven’t sponsored her. "Since yesterday, almost two dozen brands not associated with Manu have posted congratulatory ads on social media using her images. This is not allowed, and we are sending legal notices to these brands," said Neerav Tomar, MD of IOS Sports & Entertainment, which manages Bhaker. A spokesperson from Baseline Ventures, representing boxer Nikhat Zareen and badminton players Chirag Shetty and Satwiksairaj Rankireddy, added, "Brands that don’t sponsor our athletes cannot legally use their images in ads. If they do, we will take action."

Would you like to be seen in this Honda Amaze spotted in Salt Lake

Someone in his mid or late 30s with dyed hairs considers it cool and funky to be seen driving around Salt Lake and the Eastern Metropolitan Bypass in Kolkata with family members in this piece of Honda Amaze. 

Will you be keen to be seen zooming around town in this piece of car? 

Inference: Any product (service) and every product (service) is not meant for anybody and everybody. 

This logic holds good for every product and service. 

It's a perfect example to define and describe 'market segmentation' and 'target audience'. 

Photo clicked somewhere in Salt Lake on 2024-03-14 afternoon. 

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* Marketing Gyanology 

* Marketingpundit

Durex - Holi 2024 topical advertisement

Durex, Holi 2024 topical advertisement. 

Bpcl BeCafe outlet launched in Sopore in March 2024

Sopore, the charming Apple Town of Kashmir, now boasts its very own BeCafe, nestled at BPCL Filling Station, M/s Hassan Motors. 

Whether you're a local resident or an Indian Roadie (and associated forums) member/ follower en-route to the mesmerizing Uri and Ketan border points, make sure to recharge and rejuvenate at the new BeCafe outlet. With an array of flavors, experiences, and memories waiting to be discovered, there's something special for everyone. 
The outlet was inaugurated by Shri Sukhmal Jain, Director (Marketing) along with Shri Santosh Kumar, ED Incharge Retail, and other distinguished dignitaries in end March 2024, marking the beginning of a delightful culinary journey in this picturesque town. 

* BPCL  
* BeCafe Experience

Sreeleather opened in Midnapore in early September 2023

Kolkata headquartered footwear and leather accessories retailer Sreeleather opened a new store in Midnapore town in early September 2023. Watch  the frenzy amongst the target audience. 

2024 Instagram Trend Talk report unveiled on 2023-12-04

Instagram unveiled the 2024 Instagram Trend Talk on 2023-12-04. The report focuses on Gen Z’s take on trends that will drive global culture in the year ahead.

2023 has been a year on socials to remember. From Barbie-core painting the world pink, to the rise of the ‘girl dinner’, viral moments and trends on Instagram and beyond have been driving global culture and influencing Gen Z’s next move.

Instagram’s Trend Talk, conducted in partnership with WGSN, shares the results of a sweeping survey looking at Gen Z trends across the US, UK, Brazil, India, and South Korea. The survey asked about topics, issues, and trends that matter to Gen Z and identified what you can expect to see all over the platform in 2024 - from fashion, beauty, social media, dating, friendships, and more.

Key findings from the report include:

Fashion and Beauty

• Gen Z are focusing on sustainable fashion goals in 2024. They are most likely to buy fewer new clothes, repeat outfits and shop locally. The Top 5 Sustainable Fashion Practices we will see from Gen Z this coming year include:
  

  ○ #1 Buy Less New Clothes
  ○ #2 Repeating Outfits
  ○ #3 Shopping Local
  ○ #4 Thrifting and/or shopping secondhand online or IRL
  
• Top 5 Fashion Trends in 2024 globally:
  

  ○ #1 Modest Dressing
  ○ #2 Thrifting, Vintage, Heirloom
  ○ #3 Repeating outfits to be more sustainable
  ○ #4 Wearing clothes in unexpected ways
  ○ #5 DIY
  
• Fashion and beauty are going to be all about individuality, with nearly 1/3 of Gen Z saying that they are looking to get more creative with how they dress, followed closely by finding their signature scent and their own ‘core’ aesthetic.
• As they identify their ‘core’ aesthetics, Gen Z will be looking to fill their closets with clothing that they feel good in. People across surveyed countries agree that they want their clothing choices to express that they are comfortable.
• Gen Z respondents noted that ‘A New Hairstyle’ was their favorite beauty tip they learned from social media, followed by skincare.
• Shaved eyebrows are out, with Gen Z identifying this beauty trend as the one they would like to see left in the past.
• Fragrance creators are on the rise, as over 1/4 of Gen Z plan to express themselves by discovering a signature scent in 2024.

Social Media

• Gen Z is all about prioritizing meaningful connections in 2024, with the generation planning to use social media to keep up with their friends and family. A close second was to stay on top of trends (Fashion, Music, Tech).
• When asked how they use their Instagram to get closer to someone, the top ways were: liking someone’s story, sending reels or memes in DMs, and liking a post on their feed.

Dating and Friendship

• Gen Z is as single as ever with 63% of respondents stating their relationship status as such. They may not be trying to change that any time soon, with their top relationship priority for 2024 being ‘strengthening my current relationships.’
• After meeting someone new, 28% of Gen Zs make the first move by exchanging Instagram handles as opposed to exchanging phone numbers.
• ‘Chewing with your mouth open’ was the overall top ick across all surveyed countries. The Top 5 Icks across all countries surveyed:
  

  ○ #1 Chewing with their mouth open 
  ○ #2 Bad sense of humor or taste in memes
  ○ #3 Dirty fingernails
  ○ #4 Uses baby voice
  ○ #5 Follows their ex on IG
  
• The top ways Gen Z flirt with their crush on Instagram include liking someone’s story, putting someone on their story or photo dump, or adding someone to their Close Friends list.
• When asked about what they value most about their friends, the leading response across surveyed regions was: ‘I can tell them anything,’ followed by ‘they get me better than anyone else.’

Lifestyle

• Next year is going to be defined as Gen Z’s growth era, with many honing in on self improvement and development for the year ahead. Gen Z’s top eras for 2024:
  

  ○ #1 Self Improvement or Development
  ○ #2 Lucky
  ○ #3 Unapologetically Myself
  
• Gen Z are a generation of self-starters with 1 in 3 saying the best way to achieve wealth was through some form of self-employment.
• Gen Z’s top three priorities for 2024 are to “stay healthy” (work out regularly, eat healthy etc.), explore a career path, and travel.

Food

• Gen Z are interested in trying trending foods and ingredients, with 45% saying they are interested in consuming vegan products, and 42% saying they are interested in trying plant based meat.

Celebrities

• Gen Z’s knows what it means to be members of a fan army with 75% belonging to fandoms. Top fandoms globally are related to:
  

  ○ #1 TV show / anime
  ○ #2 Musicians
  ○ #3 Video games
  
• The majority of Gen Zs report that they have sent a DM to a celebrity on Instagram, expressing that sending that DM is the best way for them to show their support and appreciation.

Activism

• In 2024, Gen Z will take action on the issues most important to them through ‘educating yourself/others,’ ‘voting,’ and ‘using social media to spread awareness.’

Gautam Singhania has started selling off the Raymond's brand in bits and pieces that his father built

Vijaypat Singhania is heart broken after his son Gautam not only threw him out of his own 36 storied house but also started selling off the brands that the octogenarian had painstakingly built during his heydays under the Raymond's umbrella 😰

Matchstick making

Most of my travel by road throughout my life has mainly been for work. I know many in Indian Roadie and associated forums whose purpose of travel matches mine. 

Spotting road/ vehicle signages, billboards screaming something that's unusual, people engaged in 'out of the box' businesses/ professions, out of the box happenings on every kilometre of road, etc, etc, etc possibly gives me a far bigger kick than getting a glimpse of a snow capped mountain peak or the ocean or the jungles or deserts. 

More than three decades ago while I was with Castrol India, I used to visit the sprawling highly mechanized manufacturing unit of matchstick manufacturer WIMCO near Dakhineswar in North Kolkata. It used to be a thoroughbred blue chip MNC those days. 

The drive on a dug up CR Avenue followed by the indefinite wait at Shyambazar and then a seemingly never ending narrow B.T.Road upto Dunlop Bridge and PWD Road upto Alambazar used to be a whole day's assignment. 

The officials used to serve me wonderful food and beverages. They were so friendly. In one of my official trips to the factory, I happened to meet the head of HR who was there on a factory visit. Some chit-chat followed over coffee and he straight away offered me a lucrative job offer. However, I declined the offer after almost 2 months of negotiations because I wanted to be posted in Mumbai while the offer was for Kolkata. 

The ugly head of communism had already crept in with inciting posters and banners screaming at everyone from every corners of the factory. Within the next few years the heavily overstaffed company closed down thanks to Jyoti Basu's militancy policies and Indira Gandhi's policies of reservation of matchstick manufacturing for the SME sector. 

Those tiring drives in mid/ late 1980s made me an even more confident roadie on the bumpy roads of Kolkata in yesteryears. 

The attached video of matchstick manufacturing in some small unit somewhere in India is far more relevant for me than any photos, reels and videos depicting a setting sun along a riverfront. 

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* Indian Roadie Is Travel Plus Plus 

* Indian Roadie Is Automobiles Plus Plus 

* Indian Roadie Travel For Work 

* Indian Roadie Drive For Work 

* Indian Roadie Recollections

No Bindi No Business - Shefali Vaidya the anti Hindu fake activists

* No Bindi No Business 

I am with Shefali Vaidya. 

Fake activists and third graded advertising professionals who wake up during Hindu festivals only. 

They should be named and shamed. 

I am dying to name atleast one such rascal! He should not live in peace. 

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* Good Ad Bad Ad

Air India unveiled a new brand logo and aircraft livery on 2023-08-10

Air India revealed a new brand logo and aircraft livery on 2023-08-10, marking the dawn of the makeover. The unveiling comes as the airline embarks on a journey to upgrade its fleet with the historic acquisition of 470 new aircraft in a multi-billion-dollar deal at the Paris Air Show 2023. 

There’s a new window of possibilities rising in the sky.

The new look reimagines the iconic Indian window, also part of our history, into a gold window frame, symbolising a “Window of Possibilities”. 

The new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern. 

Travellers will begin to see the new logo and design starting December 2023. 

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* Marketingpundit 

* MarketingGyanology 

* Good Ad Bad Ad 

* Branding

There's no brand loyalty for D2C brands in 2023

There's hardly any brand loyalty in D2C brands in India as in 2023. 

Content courtesy: Instagram @ casarthakahuja

Narendra Modi's style of personal branding and reputation management

My country's CMO Narendra Modiji's style of personal branding and reputation management (upto July 2023) perfectly described by Palki Sharma. 

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* What Has Modi Done

What made Sugar Cosmetics successful

What made Sugar Cosmetics founded by IIM-A alumni couple Vineeta Singh and Kaushik Mukherjee click. 

Offbeat CCU - Sounds of Kolkata

A journey through Kolkata, using only sounds of the city.

Every sound is guaranteed to flash a memory in front of your eyes if you know the city well .... very creative, excellent production for OFFBEAT CCU. 

Tribute to filmmaker Mrinal Sen on his birth centenary by Amul

Tribute to filmmaker Mrinal Sen on his birth centenary by Amul in May 2023.

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GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 

Unorganized vis-a-vis Organized sector

 

Nostalgia in ads can evoke fuzzy feelings in consumers

Nostalgia in ads can evoke fuzzy feelings in consumers. But what if the customers are younger millennials and Gen Z with no idea of the original ad creative or jingle? Then does drawing from the past really work?

Took a closer look at nostalgia in marketing for @ETBrandEquity. 

Courtesy: Mukta Lad 

https://t.co/qfEp8ZV3hR

Satbir Singh on govt decision to ban surrogate advertisements

Satbir Singh's article in The Brand Equity dated 2022-07-13 on government's decision to ban surrogate advertisements. 

Subho Nobo Borsho 2022 and unveiling of Indian Roadie eGranth

Subho Nobo Borsho 2022/ Happy Baisakhi/ Happy Bihu/ Happy Puthandu/ Happy Vishu/ Happy Pana Sankranti to everyone. 

Also announcing the unveiling of monthly eBooks, viz. Indian Roadie eGranth. 

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* LiveToHelp_HappyToDrive 

P.S: If you are keen to receive the treasure trove of information every month, please comment with your WhatsApp number,  E-mail ID, location in the comments section or message me (Deep Banerjee) the basic details asked for so that I can despatch the same to you, absolutely free.

Prega News topical advt - Women's Day 2022

Women's Day campaign 2022 for Prega News (a brand of Mankind Pharma Ltd) featuring Sayantani Ghosh. 

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women's Day 2022 with Prega News, it's time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth! 

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* Womens Day 2022

* Prega News 

* Mankind Pharma

* Mankind Pharma Topical 

* Topical Advertisement  

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* GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.