Unorganized vis-a-vis Organized sector

 

Nostalgia in ads can evoke fuzzy feelings in consumers

Nostalgia in ads can evoke fuzzy feelings in consumers. But what if the customers are younger millennials and Gen Z with no idea of the original ad creative or jingle? Then does drawing from the past really work?

Took a closer look at nostalgia in marketing for @ETBrandEquity. 

Courtesy: Mukta Lad 

https://t.co/qfEp8ZV3hR

Satbir Singh on govt decision to ban surrogate advertisements

Satbir Singh's article in The Brand Equity dated 2022-07-13 on government's decision to ban surrogate advertisements. 

Subho Nobo Borsho 2022 and unveiling of Indian Roadie eGranth

Subho Nobo Borsho 2022/ Happy Baisakhi/ Happy Bihu/ Happy Puthandu/ Happy Vishu/ Happy Pana Sankranti to everyone. 

Also announcing the unveiling of monthly eBooks, viz. Indian Roadie eGranth. 

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* LiveToHelp_HappyToDrive 

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Prega News topical advt - Women's Day 2022

Women's Day campaign 2022 for Prega News (a brand of Mankind Pharma Ltd) featuring Sayantani Ghosh. 

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women's Day 2022 with Prega News, it's time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth! 

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* Womens Day 2022

* Prega News 

* Mankind Pharma

* Mankind Pharma Topical 

* Topical Advertisement  

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* GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.