A doctor's success can't be measured only by his work duration or by how much he earns. He's not running a factory to churn out prescriptions & medicines.
Good and ethical docs need to be social enough & should be an affable person. Patients & their relatives should be comfortable with him. He should be a good listener and should be able to communicate freely with his target group (TG). His soothing words & gesture should be able to take the misery & panic out of every single patient partially. After all the doc's very existence, opulence, social recognition is all because of his TG.
Isn't this all an element/ characteristic of good Social Networking..what say???
Social Networking activity is in no way an advertising .... be rest assured.
Sunday, August 15, 2010
Forget ROI .... extent of 'engagement' is most important in Social Media Marketing
The success of SMM is absolutely dependant on the extent of Customer/ Consumer Engagement.
For example, the kind of discussions that take place on this Linkedin Group by Windchimes "Indian Social Media Landscape" is ample proof of its success. The group has generated a lot of interest across the globe. Don't worry about quantitative & qualitative aspects.
Kaya Skin Clinic is still not generating profits. Nevertheless, the brand has successfully managed to connect very well with its target audience through the Social Media. With this kind of buzz all around, profits is just a matter of time. Their spend on Social Media, I'm sure is just a very small fraction of its overall marketing budget.
Another company doing great on the Social Media is Mahindra&Mahindra for their beast named Scorpio and also for Xylo and Bolero. Check them out on Facebook. They have redefined what customer engagement means.
In July - August2009, I promoted a Bengali feature film "Angshumaner Chhobi" thro' the Social Media, a first ever serious effort in Bengali cinema. In a short span of 4 - 5 weeks, there were over 25,000 interactions. The film got nominated for the prestigious Anandalok Puroshkar & went on to win awards at various film festivals.
What do readers have to say?
For example, the kind of discussions that take place on this Linkedin Group by Windchimes "Indian Social Media Landscape" is ample proof of its success. The group has generated a lot of interest across the globe. Don't worry about quantitative & qualitative aspects.
Kaya Skin Clinic is still not generating profits. Nevertheless, the brand has successfully managed to connect very well with its target audience through the Social Media. With this kind of buzz all around, profits is just a matter of time. Their spend on Social Media, I'm sure is just a very small fraction of its overall marketing budget.
Another company doing great on the Social Media is Mahindra&Mahindra for their beast named Scorpio and also for Xylo and Bolero. Check them out on Facebook. They have redefined what customer engagement means.
In July - August2009, I promoted a Bengali feature film "Angshumaner Chhobi" thro' the Social Media, a first ever serious effort in Bengali cinema. In a short span of 4 - 5 weeks, there were over 25,000 interactions. The film got nominated for the prestigious Anandalok Puroshkar & went on to win awards at various film festivals.
What do readers have to say?
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