Your grandfather’s aftershave just got acquired for ₹200 crore.
Same alum (phitkari/ phitkiri). Same crystal your nani used in monsoon water. Zero new chemistry. Just a new name, a new story, and a ₹999 price tag and now it’s a category leader with Shark Tank backing and a PE majority buyout.
This is what brilliant marketing actually looks like: not inventing a new product, but seeing the one that was already sitting on your shelf.
What other “unsexy” Indian traditional products are waiting for their Phitku moment?
This is what brilliant marketing actually looks like: not inventing a new product, but seeing the one that was already sitting on your shelf.
What other “unsexy” Indian traditional products are waiting for their Phitku moment?
https://www.facebook.com/share/v/1E6g1ZDs4N/?mibextid=oFDknk
Courtesy: Sanjay Arora
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Phitku
Marketing Gyanology
Marketingpundit
