Sanjay Arora on the grand success of Phitku

Your grandfather’s aftershave just got acquired for ₹200 crore.

Same alum (phitkari/ phitkiri). Same crystal your nani used in monsoon water. Zero new chemistry. Just a new name, a new story, and a ₹999 price tag and now it’s a category leader with Shark Tank backing and a PE majority buyout.
This is what brilliant marketing actually looks like: not inventing a new product, but seeing the one that was already sitting on your shelf.
What other “unsexy” Indian traditional products are waiting for their Phitku moment? 

https://www.facebook.com/share/v/1E6g1ZDs4N/?mibextid=oFDknk 

Courtesy: Sanjay Arora 

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Phitku 

Marketing Gyanology 

Marketingpundit 

Indian Business Promotion founded on 2026-06-29

Indian Business Promotion (an initiative by Marketingpundit, the virtual space identity of Deep Banerjee) helps to create online/offline brand identity for ethical businesses, products, services throughout India. 

This initiative was founded on 2026-06-29. 

Logo coming soon. 

Please follow the Facebook PAGE by the same name.  

Also bookmark the following URLs: 

IndianBusinessPromotion.blogspot.com, 

Facebook.com/IndiaBusinessPromotion 

To feature your business/ brand in this initiative or to know more, please email us at: 

IndiaBusinessPromotion@gmail.com. 

We are all ears. 

The competition to deliver goods in 10 minutes is dangerous

Arnab Goswami pointed out the dangerous and terrible practice of a handful of companies employing gig workers and competing with each other to deliver food items and miscellaneous merchandise within 10 minutes at doorsteps of customers. 

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* Marketingpundit (February 2026) 

* How India Travels 

Pregame, Koramangala, Bangalore - new concept in alcohol consumption

Pregame, Koramangala, Bangalore is a new concept in alcohol consumption. 

Happy New 2026 greetings from Deep Banerjee

Wishing all a very Happy 2026. 

Remain High On Cognition in every sphere of life irrespective of whether you are on the road or off the road.  

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* Greetings From Deep Banerjee 

* Greetings From Indian Roadie

* Greetings From Marketingpundit