What if Mirinda condom is launched?

What if Mirinda launches 'condoms' with the same tagline it uses for its orange flavoured carbonated soft drinks.
It might be a super-hit!
The target audience for both the product categories can easily relate to the brand positioning tagline, viz. 'Zor Ka Jhatka Dhire Se Lage'.
‪#‎BrandPositioning‬ ‪#‎MarketingLessons‬ ‪#‎MarketingGyanology‬

What if Pepsodent condom is launched?

If HUL decides to launch Pepsodent condom with the same tagline as its toothpaste, the brand communication cost can be drastically reduced.
The target audience has been bombarded with the positioning tagline, viz. Raat Bhar Dishum Dishum ever since his/ her childhood & will easily relate to the words for the new product category.
Only the context stands changed wink emoticon
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What if Dr.FixIt condom is launched?

If a condom is launched with the brand name 'Dr.Fixit', success is assured because of the apt positioning tagline.
The target audience can ill-afford to forget the hard-hitting phrase!

#MarketingLessons #MarketingGyanology

What if Coca-Cola condom is launched?

If Coca-Cola were to launch a condom, they could have easily communicated with their target audience using their existing 'brand positioning' tagline, 'Open Happiness'.

Surprisingly, the positioning tagline(s) of numerous brands can be interchanged almost seamlessly with condom as a product category.

#MarketingLessons #MarketingGyanology #MarketingPundit #LaughAloud

What if Amaron condom is launched?

'Brand Positioning' is my favourite topic in marketing.
Surprisingly, the positioning tagline(s) of numerous brands can be interchanged with one particular category of product, almost seamlessly. The product is 'condom'.
‪#LaughAloud‬ but read on to enhance your knowledge in marketing.
Here's the 1st of the series. How about an Amaron condom?

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What should be the first priority of a marketing head - brand syntax, business results or customer insights? What is your formula for a nascent brand?

t(Excerpt from discussions initiated by Rahul Sinha, Marketing Head, Birla Sun Life in the ‘Marketing Pundit’ group on Linkedin.com)

Deep Banerjee wrote:
Customer Insights should be the first priority of a marketing head.
For a nascent brand, the market segmentation has to be flawless. Accordingly, the brand's positioning stance has to be worked out.

Rahul Sinha wrote:
Another view - If you do not know your Brand Syntax (what is at the heart of your brand), customer insight will be a map but you would lack the purpose. Hence the first goal should be to determine the brand syntax. Positioning will require both. So a chicken and egg? Which first?

Deep Banerjee wrote:
Before I typed out my comment, I pondered a lot over the superior choice - brand syntax or customer insights. I chose the later. I felt that a product/ brand should be conceptualized with the customer in mind. His demographic, behavioral and psychographic profile assessment is extremely important. That will dictate the brand communication language, methodologies, expenses, etc. All said, I too agree that it’s a chicken and egg story.

Alok Sud wrote:
I agree, knowing your customer is first and foremost priority. Once you know the Target Audience you are chasing, the nest logical step would be creating a value proposition to attract the customers, the brand syntax would then need to be worked out and thereafter the rest of the stuff follows. Without a clear understanding of the customer nothing would work, however great the brand syntax / architecture.