Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible

When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 

Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 

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Parle G topical advt - Mother's Day 2020

Today, 2020-05-07 is a day to remember everything our mothers have done for us through our lives and thank them for it. We wouldn’t be who we are today without them. Mothers, we salute you. Happy Mother’s Day!

* ParleG
* Happy Mothers Day
* Mothers Day 2020
* Stay Home Stay Safe
* Biscuit
* Ghar Ka Khaana
* ParleG topical
* Topical Advertisement
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* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Ramesh is OLA driver partner of 2016

Congratulations Ramesh, (from Kolkata) on becoming the OLA driver partner of 2016 and winning a BMW 3-Series. He is the only winner in India.

We at Marketingpundit and MarketingGyanology appreciate this marketing and motivation enhancement initiative by OLA in India.

Quality Traffic & Compelling Content are the two most important components that drive sales online

The 2 important components to driving sales online are:
- quality traffic and
- compelling content.

What if Dr.FixIt condom is launched?

If a condom is launched with the brand name 'Dr.Fixit', success is assured because of the apt positioning tagline.
The target audience can ill-afford to forget the hard-hitting phrase!

#MarketingLessons #MarketingGyanology

What if Coca-Cola condom is launched?

If Coca-Cola were to launch a condom, they could have easily communicated with their target audience using their existing 'brand positioning' tagline, 'Open Happiness'.

Surprisingly, the positioning tagline(s) of numerous brands can be interchanged almost seamlessly with condom as a product category.

#MarketingLessons #MarketingGyanology #MarketingPundit #LaughAloud

Send Secret Promotions With Instagram Direct Messaging

Send Secret Promotions With Instagram Direct Messaging

Instagram is a one-feature wonder, which I love; but many marketers have a hard time figuring out how to use the platform to make money, grow their subscribers or build their email list.

Instagram’s new direct messaging feature can help.

Send private messages to share select offers to your Instagram followers.

Within the direct messaging feature, you can send a private message with up to 5 pictures to up to 15 people at a time. We’ve been using direct messages for follower appreciation, secret promotions, even text responders to build email lists.

Because VERY few marketers have caught on to this tactic, the conversion rates are incredibly high!

BJP Brand Marketing Campaign for Lok Sabha Elections 2014

BJP Brand Marketing Campaign for Lok Sabha Elections 2014.

Ab Ki Baar Modi Sarkar (as the message) in a non-responding ATM Customer Advice slip of State Bank of India in Kanpur.


#LokSabhaElections2014 #HowIndiaTravels #MarketingPundit

First seven seconds of an advertisement

First seven seconds of an advertisement are the most crucial in capturing a consumer’s attention and can boost a consumer’s opinion of the brand by 15 % to 20 %

#MarketingPundit

Job openings for twins as 'Front Office Executives' - Weird Advertisement

Quite a weird advertisement for job openings as 'Front Office Executives' for an Automobile dealership in Pune, India.

Why do you think they want only twins (M/M, F/F, M/F) to apply for the job. What could be the logic?

I am baffled!

#HowIndiaTravels

Friends are like BRAs - Nonsense!!

We may not be too far off from a TV commercial where the lyrics of the jingle of a lingerie brand could be:
"Har Ek Friend BRA Hota Hai"!

The advt copy of the print advertisement sucks ..... I wonder what has been the kind of response.

Incidentally, a few years ago, a bill-board (on Eastern Metropolitan Bypass, opposite the NUJS Kolkata Campus) of the same brand was frequently mutilated by a group of elderly morning-walkers seeking small doses of wayward pleasure.