Showing posts with label marketingpundit. Show all posts
Showing posts with label marketingpundit. Show all posts

Monday, August 30, 2021

Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible


When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 
Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 
* Good Ad Bad Ad 
* Marketing Gyanology 
* Marketingpundit 

Friday, May 15, 2020

Bhagwat Prasad Pandey, MP Police Officer (Episode 02) is always Happy To Help


Bhagwat Prasad Pandey is a glowing example of how to use social media fruitfully for 'personal branding' and 'reputation management'.
Bhagwat Prasad Pandey, MP police officer has been spending long hours on the road in Madhya Pradesh ever since nationwide Lockdown 1.0 was announced in end March 2020.
He is regularly spotted diligently convincing educated people to stay at home, viz. those who flout Covid19 lockdown rules without valid reasons.
His style of functioning and communicating is purely no nonsense and thoroughly business like.
Little wonders that people respect him and in the process he has already built up a phenomenal brand equity for himself.
Bhagwat Prasad Pandey is our perfect IndianRoadie. He deserves the proverbial 'carrot' in 'CarrotNStick'.
.
.
.
* Indian Roadie Covid19 Lockdown Tales,
* Indian Roadie,
* How India Travels,
* CarrotNStick,
* Personal Branding,
* Reputation Management,
* Education And Career Pundit,
* Indian Roadie Inspirational Tales,
* Marketingpundit,
* Bhagwat Prasad Pandey, 

Sunday, February 05, 2017

Ramesh is OLA driver partner of 2016

Congratulations Ramesh, (from Kolkata) on becoming the OLA driver partner of 2016 and winning a BMW 3-Series. He is the only winner in India.

We at Marketingpundit and MarketingGyanology appreciate this marketing and motivation enhancement initiative by OLA in India.

Sunday, August 31, 2014

Send Secret Promotions With Instagram Direct Messaging

Send Secret Promotions With Instagram Direct Messaging

Instagram is a one-feature wonder, which I love; but many marketers have a hard time figuring out how to use the platform to make money, grow their subscribers or build their email list.

Instagram’s new direct messaging feature can help.

Send private messages to share select offers to your Instagram followers.

Within the direct messaging feature, you can send a private message with up to 5 pictures to up to 15 people at a time. We’ve been using direct messages for follower appreciation, secret promotions, even text responders to build email lists.

Because VERY few marketers have caught on to this tactic, the conversion rates are incredibly high!

Socially Tag People Who Are Involved With Your Content

Socially Tag People Who Are Involved With Your Content

If you want to build stronger connections with high-value contacts, take your activity across more than one social network.

This will increase your visibility by giving you a stronger presence in several social networks.

First, know whom you’re targeting. Generally, I look to connect with bloggers and content creators, but it’s even better if you’re networking with thought leaders and prospects.

This tactic works best if you keep sharing your content in the days, weeks and months after it was published.
Next, make sure you know where those people are active. There’s no value in mentioning someone on a network they pay no attention to.

Watch the timing to take advantage of all opportunities. After you share content in one place, wait to see if it’s re-shared or generates comments. Then cross over to another network to thank and mention people who engaged.

The key is to watch for actions on one network and respond to them on another network. Here are some examples:

They share your content on Twitter and you thank them with an invitation or message on LinkedIn.
They like your post on Facebook and you thank them next time you share the post on Twitter.
They comment on your post and you thank all of them with a mention when you share it on Google+.

The combinations are endless and two things can happen when you employ this tactic:

1. The people you target may share it again on the second network. This is likely because they like it.
2. They may follow you on the second network. Now, you connect to high-value contacts on several networks, not just one.

Smart marketers think cross-channel constantly. They’re diversified, yet targeted. They don’t put all their eggs in one social network, but they’re very focused on specific opportunities, connections and potential collaborators.