Socially Tag People Who Are Involved With Your Content

Socially Tag People Who Are Involved With Your Content

If you want to build stronger connections with high-value contacts, take your activity across more than one social network.

This will increase your visibility by giving you a stronger presence in several social networks.

First, know whom you’re targeting. Generally, I look to connect with bloggers and content creators, but it’s even better if you’re networking with thought leaders and prospects.

This tactic works best if you keep sharing your content in the days, weeks and months after it was published.
Next, make sure you know where those people are active. There’s no value in mentioning someone on a network they pay no attention to.

Watch the timing to take advantage of all opportunities. After you share content in one place, wait to see if it’s re-shared or generates comments. Then cross over to another network to thank and mention people who engaged.

The key is to watch for actions on one network and respond to them on another network. Here are some examples:

They share your content on Twitter and you thank them with an invitation or message on LinkedIn.
They like your post on Facebook and you thank them next time you share the post on Twitter.
They comment on your post and you thank all of them with a mention when you share it on Google+.

The combinations are endless and two things can happen when you employ this tactic:

1. The people you target may share it again on the second network. This is likely because they like it.
2. They may follow you on the second network. Now, you connect to high-value contacts on several networks, not just one.

Smart marketers think cross-channel constantly. They’re diversified, yet targeted. They don’t put all their eggs in one social network, but they’re very focused on specific opportunities, connections and potential collaborators.