Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible

When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 

Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 

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