Showing posts with label Marketing Gyanology‬. Show all posts
Showing posts with label Marketing Gyanology‬. Show all posts

Sunday, May 24, 2015

What if Pepsodent condom is launched?



If HUL decides to launch Pepsodent condom with the same tagline as its toothpaste, the brand communication cost can be drastically reduced.
The target audience has been bombarded with the positioning tagline, viz. Raat Bhar Dishum Dishum ever since his/ her childhood & will easily relate to the words for the new product category.
Only the context stands changed wink emoticon
‪#‎BrandPositioning‬ ‪#‎MarketingLessons‬ ‪#‎MarketingGyanology‬

Friday, December 12, 2014

What if Amaron condom is launched?

'Brand Positioning' is my favourite topic in marketing.
Surprisingly, the positioning tagline(s) of numerous brands can be interchanged with one particular category of product, almost seamlessly. The product is 'condom'.
‪#LaughAloud‬ but read on to enhance your knowledge in marketing.
Here's the 1st of the series. How about an Amaron condom?

‪#‎MarketingLessons‬ ‪#‎MarketingGyanology‬