Sanjay Arora on two real estate agents in Alberta, Canada who floated Vitality Air and made crores selling bottled fresh air to China which scientists said has no real benefits.
They sold a feeling of freedom versus trapped.
https://www.facebook.com/share/v/1H2iMAjWxx/?mibextid=oFDknk
Courtesy: Sanjay Arora
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Vitality Air
Marketing Gyanology
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