Wednesday, June 14, 2006

Market your brand to and through children and youth


Hello Friends!
If you are working in an Indian or MNC corporate entity in a decision making position in Brand Management, Product Management, Market Research, Market Segmentation, Product Positioning, Marketing Support functions, Advertising Agency of repute or if you are the Head/ Deputy Head/ Divisional Head of Marketing in your company, let's exchange ideas.
Even if your spouse or somebody really close to you is into the same please ask him or her to revert to me.
If the brand(s) / product category you (or your contact) manage or is responsible for, targets directly or indirectly :
-- "Children from Premium Households/ Schools studying in Class 3 - 12 anywhere in India"
-- "Youths in General/ Professional UG and PG Colleges anywhere in India",
please revert to me as soon as possible.
I am sure that I will be able to help you'll a lot.
Even if you are in a different functional area viz. Finance, HRD, Logistics, etc and if you feel that your company will do better by tagetting the above mentioned target audience, please refer me to someone important in the functional area of Marketing in your organisation.
My offer also applies to individual entrepreneurs also.
Those in the functional area of Marketing will know and those in other functional areas should know that children and youth are increasingly becoming opinion leaders in brand selection / purchase / usage.
Directly or indirectly, they are a Rs.40,000 Crores segment in India ..... Yes, That's True !!!