Buying is a pleasurable process where you happily exchange money for something you want or need.
Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It's all about overcoming objections, coercion, manipulation.
Likewise, being sold is not enjoyable to a customer. That's why people have built-in sales resistance, that's automatically and unconsciously triggered at any attempt at selling them.
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