Air India revealed a new brand logo and aircraft livery on 2023-08-10, marking the dawn of the makeover. The unveiling comes as the airline embarks on a journey to upgrade its fleet with the historic acquisition of 470 new aircraft in a multi-billion-dollar deal at the Paris Air Show 2023.
There’s a new window of possibilities rising in the sky.
The new look reimagines the iconic Indian window, also part of our history, into a gold window frame, symbolising a “Window of Possibilities”.
The new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023.
.
.
.
* Marketingpundit
* MarketingGyanology
* Good Ad Bad Ad
* Branding
