Coconut seller in Bangalore advertised his competitors prices

A coconut vendor who started advertising his coconuts for sale in Bangalore has caught the attention of hundreds of people.  He highlighted the price gap between quick commerce apps like Zepto, Blinkit, and BigBasket, which sell coconuts for ₹70 - 80 per unit vis-a-vis his own selling price at ₹55 per unit. 

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Marketing Gyanology  

How India Travels 

Marketingpundit

Titan Eye

Happy Durga Puja 2024

Forced myself to wish everyone (except the supporters of the wrongdoers) a very Happy Durga Puja 2024 (although, belated). 

Please pray that the evil/ diabolical/ venomous inspiration provider to wrongdoers is vanquished. 

Me (Deep Banerjee) being based out of Kolkata, am in a pensive mood. I have been in no mood to rejoice the Durga Puja 2024. The entire world knows what's been happening in Kolkata and elsewhere in West Bengal. 

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* Greetings From Indian Roadie 

* Greetings From Marketingpundit 

* Greetings From Deep Banerjee

Brands that don’t sponsor athletes cannot legally use their images in ads

According to an ET report, brands using photos and videos of Indian Olympic medal winners in their ads without sponsoring them will face legal notices for violating personality rights, according to executives managing top Indian athletes. Manu Bhaker, a 22-year-old shooter who won a bronze medal at the Paris Olympics on July 28, 2024, has seen congratulatory messages from brands that haven’t sponsored her. "Since yesterday, almost two dozen brands not associated with Manu have posted congratulatory ads on social media using her images. This is not allowed, and we are sending legal notices to these brands," said Neerav Tomar, MD of IOS Sports & Entertainment, which manages Bhaker. A spokesperson from Baseline Ventures, representing boxer Nikhat Zareen and badminton players Chirag Shetty and Satwiksairaj Rankireddy, added, "Brands that don’t sponsor our athletes cannot legally use their images in ads. If they do, we will take action."

Would you like to be seen in this Honda Amaze spotted in Salt Lake

Someone in his mid or late 30s with dyed hairs considers it cool and funky to be seen driving around Salt Lake and the Eastern Metropolitan Bypass in Kolkata with family members in this piece of Honda Amaze. 

Will you be keen to be seen zooming around town in this piece of car? 

Inference: Any product (service) and every product (service) is not meant for anybody and everybody. 

This logic holds good for every product and service. 

It's a perfect example to define and describe 'market segmentation' and 'target audience'. 

Photo clicked somewhere in Salt Lake on 2024-03-14 afternoon. 

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* Marketing Gyanology 

* Marketingpundit

Durex - Holi 2024 topical advertisement

Durex, Holi 2024 topical advertisement. 

Bpcl BeCafe outlet launched in Sopore in March 2024

Sopore, the charming Apple Town of Kashmir, now boasts its very own BeCafe, nestled at BPCL Filling Station, M/s Hassan Motors. 

Whether you're a local resident or an Indian Roadie (and associated forums) member/ follower en-route to the mesmerizing Uri and Ketan border points, make sure to recharge and rejuvenate at the new BeCafe outlet. With an array of flavors, experiences, and memories waiting to be discovered, there's something special for everyone. 
The outlet was inaugurated by Shri Sukhmal Jain, Director (Marketing) along with Shri Santosh Kumar, ED Incharge Retail, and other distinguished dignitaries in end March 2024, marking the beginning of a delightful culinary journey in this picturesque town. 

* BPCL  
* BeCafe Experience

Sreeleather opened in Midnapore in early September 2023

Kolkata headquartered footwear and leather accessories retailer Sreeleather opened a new store in Midnapore town in early September 2023. Watch  the frenzy amongst the target audience.