Someone in his mid or late 30s with dyed hairs considers it cool and funky to be seen driving around Salt Lake and the Eastern Metropolitan Bypass in Kolkata with family members in this piece of Honda Amaze.
Will you be keen to be seen zooming around town in this piece of car?
Inference: Any product (service) and every product (service) is not meant for anybody and everybody.
This logic holds good for every product and service.
It's a perfect example to define and describe 'market segmentation' and 'target audience'.
Photo clicked somewhere in Salt Lake on 2024-03-14 afternoon.
.
.
.
* Marketing Gyanology
* Marketingpundit
