If Lalit Modi would have been given the overall charge of the Delhi Commonwealth Games in October 2010, Delhi would have been very very different. Possibly every member of the Indian contingent would have had some brand backing him/ her.
Surplus from brand sponsorship would have been sufficient for India to think of bidding for the 2020 Olympics. Moreover, a major part of the infrastructure would have been ready in Aug-Sept 2010 itself.
With Modi around, our athletes from remote corners of India would have been marketed well & would have had access to good track & field practising venues nearer to their homes.
Its all about marketing and marketing and marketing....
Corporates can't be expected to spend money to fill the coffers of the organising committee headed by one Suresh Kalmadi!!
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