To do the 'mystery shopping' one needs to sit in front of a computer with internet for 30 - 45 minutes to get a hang of the brief. The mystery shopper then spends Rs.200 or more on transportation to & from the location/ outlet, another Rs.100 - 200 to buy basic food or the cheapest merchandise as proof of the visit to the outlet. The shopper also has to click a couple of pics of the shopping venue and rush back home or office to upload the findings online which takes between 45 - 90 mins within 8 - 12 hrs of completion of the mystery shopping. The travelling time, in addition, varies a lot.
The shopper is generally reimbursed by the agencies a sum of Rs.250 - 400 for the entire task after a gap of 2 - 3 months.
The brands/ clients pay the agencies a substantial amount and what the shopper & the brands get in return are stale peanuts.
1 comment:
hey Deep, nice blog.
Mystery Shopping is extremely nascent in India. But globally its a super fast train and that train is choo chooing in India too.
The challenge is that clients are still not sure about the value that such audits add. Hence they pay lesser money to agencies and the chain continues.
There are many companies which rewards handsomely though. Let me know if you are interested, my wife works with a few of these companies.
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