Suggest brands which could ultimately withstand the licensing raj in India between 1960s to mid 80s which had crippled all innovations & creativity

I can think of a few age old (25 yrs+) Indian & MNC brands which are still very strong, viz. Boroline (steadily losing out), Horlicks, Bournvita, Complan, Castrol CRB for diesel engines, Maggi, IITs, IIMs, Castrol GTX (youngest of the lot) ......
Can you'll suggest some more which could withstand the licensing raj which had crippled all innovations, creativity ... (Excerpt from the question posted by Deep Banerjee, Independent Marketing Support Consultant, Marketingpundit on his Facebook.com wall)

Partho Samaddar wrote:
“Eagle brand bear, got crippled.
Old Monk rum, still going strong.
Cherry Blossom shoe polish going strong.”

Trishma Singh wrote:
“Maruti: the Indian family car and all its latest avatars..”

Prasenjit Ghatak wrote:
“Britannia (ting ting ti ting), Thums Up, VIP luggage (even Aristrocrat), Camlin, Vicco Turmeric, Bajaj, Bata Auto, Tata, Nirodh condoms, Shilpa Bindi, and mig8 be even Benimadhab Sil's Full/Half Panjika (they sell over 1.5 million copies), Burimaa's Chocolate Bomb & Cadbury Eclairs & 5 Star & the list continues.”

Deep Banerjee wrote:
“‎@Trishma: I suppose you meant Maruti800 which in the next 2-3 yrs will be totally phased out.
@Prasenjit: The panjika (almanac) is a very good example. Which is Burima's Chocolate Bomb??
‎@Partho: Cherry Blossom from Reckitt is still the market leader. During our college days there used to be a very non-veg joke relating Cherry Blossom with a famous lady model of yesteryears.”

Prasenjit Ghatak wrote:
“Burimaa Chocolate Bombs are still found in the market during Pujas, but sold under scanner (due to the ban on Sound Crackers). You must be remembering Dulal Chocolate Bomb which was there but the brand faded out after a massive fire in their factory in Dankuni more than a decade ago.
Dulal’er Taal Mishri is a brand that’s still available in West Bengal.”

Manidip Banerjee wrote:
“I like the indegenous ones like Burima and Dulal. What about Xerox, Godrej, Hero Cyles, Lux (celebrated 50 years), Bata, Kwality!! What about food brands like Aanadi, Golebari, Aminia, Peter Cat.”