Can you'll recall a few brands which flourished, thanks to the licensing raj and gagging of free economy & innovation in India. Never mind if such brands still exist or have been laid to rest. (Excerpt from the question posted by Deep Banerjee, Marketing Support Consultant, Marketingpundit.com on his Facebook.com wall)
Deep Banerjee wrote:
“I can think of one such brand as SERVO from Indian Oil whose only USP was lower pricing & dadagiri on the distribution sphere.”
Pradeep Narasimha wrote:
“Another set of Brands are HMT Watches and HMT Tractors both of these brands were leaders in their respective categories. Unfortunately both of them were put to rest by TItan and Mahindra Tractors and TAFE Tractors.”
Deep Banerjee wrote:
“HMT watches is a perfect example. There used to be a long waiting period to buy a HMT watch ..... now gone into the history pages.”
Sandip Samanta wrote:
"Thums Up ?? This brand got so big that Coca Cola had to retain the brand when they returned. Indian Oil's (Servo) initial success was due to its monopolistic stranglehold on the market."
Pradeep Narasimha:
"Allwyn Watches, Allwyn Refregirators, Allwyn Nissan LCV Trucks and Amdhra Pradesh Scooters Limited - Vespa PL 170, etc etc ..."
Rahul Sinha wrote:
"Yup. Two of my favorites in this list are: Doordarshan and Weston TV. Also Premier Padmini, Ambassador, Bush TV, Murphy Radio, Hind Cycles, Avon Cycles, Lambretta, Godrej Refrigerators, Keltron, Bata, Beetel, Department of Telecom, Indian Airlines, Park Avenues, etc. Most of them crashed as duties got cut, new players entered, prices moved as per market (often down) and new technologies entered India. Thank Manmohan Singh for that."
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