Writing correct English is absolutely important for success in Social Media Marketing

Writing correct English is absolutely important for success in Social Media Marketing. What do you'll have to say? (Excerpt from discussions initiated by Deep Banerjee, Marketing Support Consultant, Marketingpundit.com in the ‘Marketing Pundit’ group on Linkedin.com)

Deep Banerjee wrote:
I just read a nice and relevant article http://bit.ly/dw3ixV

Pervara Kapadia wrote:
Hi Deep thanks for the article. It brought me to the fact that our English went hey wire with the commencement of emails. In fact proper letter drafting and addressing people correctly went for a toss. Add to this with SMS we are totally out of proper English. And what’s more we have a new language 'what say d'huh!'. 'tks for d article' and so on...

Avijit Roy wrote:
The genesis of social media marketing lies on correct English otherwise you won't feel like reading it as it looses its sanctity.

Deep Banerjee wrote:
Dear Pervara & Avijit, just after the CBSE/ ISC results were announced in mid 2010, I paid a customary visit to a couple of schools in Kolkata. During the course of my discussion with a lady principal & some teachers in a school, I asked them about the secret of 90%+ average marks being scored by most students.
Somebody said that the instructions for awarding marks are very clearly laid out. For example: Macbeth by William Shakespeare is passe. Even if the child writes 'Sex'+'Pear', full marks need to be awarded. This is not a story that I've fabricated.
We are backdated or outdated. What say?

Pervara Kapadia wrote:
A very good question Deep. Infact the recent talk about changing the percentage system to grade system itself had gone through so much of criticism. Remember? So yes we perhaps are a scared people who do not wish to move ahead too fast.
But if you see we as a country are very re-active not proactive. We are not having the forecast though trust me we do not lack it if we encourage it. See for instance any calamity it will be attended to. But we will never be prepared for it.

Trishma Singh wrote:
Flawless communication is the soul of Marketing. English, no doubt, is extremely important when it comes to social-media marketing. What we fail to understand here is that clear, concise and fluid communication in our local languages is slowly emerging as the next big tool in this arena ... what with google, facebook being offered in hindi, tamil, etc.

Pervara Kapadia wrote:
So true Trishma. In fact we need to follow the brand that we are working on. The Brand Personality is critical. While correct English is a prerogative, talking with the consumer in the brand language is also important. Add to this as you have rightly shared consumer language and attitude / behavior is also crucial to know how you should converse.

Rahul Sinha wrote:
I believe that the most important attribute in any marketing is telling the recipient what you wish to say - simply and emphatically. If this can be done by even a sign/ symbol or mnemonic, it is fine. Many a times, a smiley can do the job. After all you are able to follow road directions across the world thru road signs and you can understand most of the traffic signs innately. Simplicity is needed rather than right grammatical knowledge.