A poll of Facebook users by GfK Roper was released by Associated Press/CNBC on 15th May 2012.
The survey, found that 83 percent of Facebookers surveyed said they “hardly ever” or “never” click on Facebook ads, and more than half of them feel that Facebook is a "passing fad."
Part of that distrust, stemmed from concerns about privacy and the site's handling of user-created content, with three in five users surveyed saying they have little or no faith that the company will protect their data. Only 13 percent trust Facebook to guard their data; only 12 percent would feel safe making purchases through the site.
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"We regularly review our overall media spend and make adjustments as needed. This happens as a regular course of business and it's not unusual for us to move our spending around various media outlets — especially with the growth of multiple social and digital media outlets. In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers."
The above statement was issued by General Motors today after a story by the Wall Street Journal was published online, in which GM chief marketing officer Joel Ewanick announced that the automaker will no longer advertise on Facebook — a bold announcement by one of the largest advertisers in the U.S.
Is this a fallout of the findings of the survey.
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