"I did not choose my husband. But I can choose my jewellery."
A very effective 'Out Of Home' (OOH) advertising copy with high 'top of the mind' recall for a jeweller in Mumbai.
Sunday, May 24, 2015
OOH for jeweller in Mumbai
"I did not choose my husband. But I can choose my jewellery."
A very effective 'Out Of Home' (OOH) advertising copy with high 'top of the mind' recall for a jeweller in Mumbai.
What if Mirinda condom is launched?
What if Mirinda launches 'condoms' with the same tagline it uses for its orange flavoured carbonated soft drinks.
It might be a super-hit!
The target audience for both the product categories can easily relate to the brand positioning tagline, viz. 'Zor Ka Jhatka Dhire Se Lage'.
#BrandPositioning #MarketingLessons #MarketingGyanology
What if Pepsodent condom is launched?
If HUL decides to launch Pepsodent condom with the same tagline as its toothpaste, the brand communication cost can be drastically reduced.
The target audience has been bombarded with the positioning tagline, viz. Raat Bhar Dishum Dishum ever since his/ her childhood & will easily relate to the words for the new product category.
Only the context stands changed wink emoticon
#BrandPositioning #MarketingLessons #MarketingGyanology
Tuesday, March 03, 2015
Thursday, February 26, 2015
Amul launches flavoured cheese spreads to attract youths
Amul launched nine great flavours of cheese spreads with full page print advertisements in leading national dailies in February 2015.
India's urban youth population is clearly the target audience.
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India's urban youth population is clearly the target audience.
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Monday, February 23, 2015
DNA drives data storage
We've seen storage media go from 8-inch floppy discs capable of storing 80 kilobytes of data to portable drives that now hold terabytes. But despite the vast increases in storage capacity over the last quarter century, the next step in the evolution of data management could be powered by a completely different and yet familiar medium DNA.
Just 1 gram of DNA is theoretically capable of holding 455 exabytes enough for all the data held by Google, Facebook and every other major tech company, with room to spare. It's also durable. DNA has been extracted and sequenced from 700,000-year-old horse bones, according to Jacob Aron at the New Scientist.
Swiss scientists have been experimenting with DNA storage and find that data in DNA form could last 2000 years if kept at a temperature of around 10 °C. Of course, it's still on the expensive side, but that should change if the tech takes off.
For more: newscientist.com
Just 1 gram of DNA is theoretically capable of holding 455 exabytes enough for all the data held by Google, Facebook and every other major tech company, with room to spare. It's also durable. DNA has been extracted and sequenced from 700,000-year-old horse bones, according to Jacob Aron at the New Scientist.
Swiss scientists have been experimenting with DNA storage and find that data in DNA form could last 2000 years if kept at a temperature of around 10 °C. Of course, it's still on the expensive side, but that should change if the tech takes off.
For more: newscientist.com
Thursday, January 08, 2015
Creating a winning Content Marketing Webinar Series Strategy
Webinars are a top B2B marketing tactic. To meet or exceed your demand generation goals, rather than doing a "1-off" webinar, you should consider the benefits for creating an ongoing multi-webinar thought leadership series.
A webinar series is a perfect vehicle to “breathe life” into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.
A webinar series is a perfect vehicle to “breathe life” into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.
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