OOH for jeweller in Mumbai

"I did not choose my husband. But I can choose my jewellery."
A very effective 'Out Of Home' (OOH) advertising copy with high 'top of the mind' recall for a jeweller in Mumbai.

What if Mirinda condom is launched?

What if Mirinda launches 'condoms' with the same tagline it uses for its orange flavoured carbonated soft drinks.
It might be a super-hit!
The target audience for both the product categories can easily relate to the brand positioning tagline, viz. 'Zor Ka Jhatka Dhire Se Lage'.
‪#‎BrandPositioning‬ ‪#‎MarketingLessons‬ ‪#‎MarketingGyanology‬

What if Pepsodent condom is launched?

If HUL decides to launch Pepsodent condom with the same tagline as its toothpaste, the brand communication cost can be drastically reduced.
The target audience has been bombarded with the positioning tagline, viz. Raat Bhar Dishum Dishum ever since his/ her childhood & will easily relate to the words for the new product category.
Only the context stands changed wink emoticon
‪#‎BrandPositioning‬ ‪#‎MarketingLessons‬ ‪#‎MarketingGyanology‬