Nostalgia in ads can evoke fuzzy feelings in consumers

Nostalgia in ads can evoke fuzzy feelings in consumers. But what if the customers are younger millennials and Gen Z with no idea of the original ad creative or jingle? Then does drawing from the past really work?

Took a closer look at nostalgia in marketing for @ETBrandEquity. 

Courtesy: Mukta Lad 

https://t.co/qfEp8ZV3hR

Satbir Singh on govt decision to ban surrogate advertisements

Satbir Singh's article in The Brand Equity dated 2022-07-13 on government's decision to ban surrogate advertisements.