I am an individual, who eat, dream, sleep marketing by selling marketing ideas.
Yesterday, in a LinkedIn friend's blog I read about an agri-retailing venture, JKS Agrimall located 70 kilometers away from Hyderabad , in a small town called Jangaon. The mall is housed in a 3,000-sq ft space, and houses various brands neatly categorised with displays and price charts. It’s a mall — at least the name says so. The ruse of passing off a supermarket space as ‘a mall’ is quite common in big cities. But one can forgive the owners simply because of the genesis of JKS Agrimall. ‘JKS’ stands for ‘Jantha’ , ‘Kishore’ and ‘Santosh’ , three friends who have come together to start this supermarket retailing pesticides, fertilisers, seeds, sprayers and cement.
Articles of such kinds are a big motivator. The three friends had no B-School graduates to help on positioning, segmentation, etc. Yet 70 kms away from Hyderabad in the drylands of western AP, they have clocked Rs.25 crores of sales from one single unit. With a bit of hand-holding and professional marketing support, this venture can put the biggies to shame.
At present in the interiors of Midnapore in West Bengal, in a place called Hoomgarh near Garbeta, I am trying to hand-hold a 'perfect gentleman' to profitably run a 360* logistics hub primarily in fruits and vegetables trading. The project involves sourcing/ procurement of apples, oranges, pumpkins, tomatoes, carrots, flowers, eggs, etc; stocking them in an only one of its kind in India multi-commodity cold storage of 5000 tonnes capacity divided into 16 chambers; branding and packing them and ultimately selling them in Kolkata and other parts of South Bengal and Orissa.
I should be able to keep readers abreast of future developments through the columns of this blog and also through the pages of my own website http://www.marketingpundit.com/.
Any innovative ideas from readers or brands/ companies looking forward to rural penetration are welcome.
Yesterday, in a LinkedIn friend's blog I read about an agri-retailing venture, JKS Agrimall located 70 kilometers away from Hyderabad , in a small town called Jangaon. The mall is housed in a 3,000-sq ft space, and houses various brands neatly categorised with displays and price charts. It’s a mall — at least the name says so. The ruse of passing off a supermarket space as ‘a mall’ is quite common in big cities. But one can forgive the owners simply because of the genesis of JKS Agrimall. ‘JKS’ stands for ‘Jantha’ , ‘Kishore’ and ‘Santosh’ , three friends who have come together to start this supermarket retailing pesticides, fertilisers, seeds, sprayers and cement.
Articles of such kinds are a big motivator. The three friends had no B-School graduates to help on positioning, segmentation, etc. Yet 70 kms away from Hyderabad in the drylands of western AP, they have clocked Rs.25 crores of sales from one single unit. With a bit of hand-holding and professional marketing support, this venture can put the biggies to shame.
At present in the interiors of Midnapore in West Bengal, in a place called Hoomgarh near Garbeta, I am trying to hand-hold a 'perfect gentleman' to profitably run a 360* logistics hub primarily in fruits and vegetables trading. The project involves sourcing/ procurement of apples, oranges, pumpkins, tomatoes, carrots, flowers, eggs, etc; stocking them in an only one of its kind in India multi-commodity cold storage of 5000 tonnes capacity divided into 16 chambers; branding and packing them and ultimately selling them in Kolkata and other parts of South Bengal and Orissa.
I should be able to keep readers abreast of future developments through the columns of this blog and also through the pages of my own website http://www.marketingpundit.com/.
Any innovative ideas from readers or brands/ companies looking forward to rural penetration are welcome.
No comments:
Post a Comment