Marketingpundit

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Monday, September 15, 2014

Selling mountain to mangroves for tourism in Bengal

Disgusting bill-board of West Bengal Tourism seen at Gariahat Road (South of Ballygunge Phari, opposite ITI) in Kolkata on 15th September 2014.

Winning an election and trying to sell a state for tourism are very different ball games.

Can the sarcastic smile of an ubiquitous politician staring at you from the billboard be motivation enough to choose Bengal (with terrible road-infrastructure) as your travel destination over other professionally marketed states.

Left me wondering who's the target audience for such #RottenMarketing initiatives.

A pictorial representation of the visual communication from the billboard is here for your perusal. Decide for yourself if the 'out of home' advertisement from West Bengal Tourism appeals to you or your friends with similar demographics & pychographics?

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Monday, September 15, 2014

Selling mountain to mangroves for tourism in Bengal

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