Sunday, December 28, 2014

The Blue and White gimmick



Mamata Banerjee's battle with Left has resemblance of the Pepsi-Coke marketing wars.
While the Left (Who claims that they are 'The Real thing') painted the town red when in power, Mamata's party (TMC believes they are 'The right Choice') has gone ahead and painted Kolkata's footpaths, dividers and fences all Blue and White.
However, unlike the Cola wars where the consumer benefited because of lower price, here one only sees money getting frittered away in these wasteful self indulging gimmicks!

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