Overcast skies and a cool breeze made for a pleasant Friday, 2016-08-26. For H&M (Hennes & Mauritz) it couldn't have been a better day to set up another shop, literally.
The Swede fashion retailer opened its fifth store in the National Capital Region (NCR) to a full house. Located in the heart of the city, Connaught Place or CP, the outlet was thronged by excited shoppers not just from Delhi but also from across the country.
Spread across 28,000 square feet at the recentlyrenovated The Connaught High Street, the store has been designed keeping in sync with the vicinity's colonial character and vintage history, and blends fashion with the heritage of CP seamlessly. It is also offering a special opening week discount of 50 per cent on selected items.
The retail brand, which has nine stores across the country, is looking at increasing the count to 13. It also plans new stores in
Mumbai (Inorbit Mall in Malad), Pune (Westend Mall) and Chennai (Express Avenue).
But in an age of online shopping, will this work?
"We know that shopping is an experience for many people and hence we are concentrating on expanding our physical outreach. While e-retail is not off the cards, for now we'd like to be able to offer the complete shopping experience with our stores across the country," Dhatri Bhatt, Head PR, H&M, who was present at the store, said.
(Source: EconomicTimes.com)
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