Baba Ramdev promoted Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Kishore Biyani-led Future Retail.
Patanjali has become number three in sales at Future Retail's stores. The number one is HUL followed by P&G and Patanjali is at number three at our place, according to Future Group CEO Kishore Biyani.
Patanjali, which had started its association with the Future group in October 2015, is now followed by rivals like GCPL, Dabur, Emami.
Kishore Biyani confirmed that Patanjali sales are growing every month. It would grow 20 per cent this month from the previous month.
Besides, Future Group is also in talks for selling ayurvedic FMCG products of Sri Sri Ayurveda promoted by spiritual guru Sri Sri Ravi Shankar.
Future Group, which has several companies in its fold including Future Retail, Future Lifestyle Fashion, Future Consumer Enterprise, etc is expecting to end the 2016-17 fiscal with Rs 26,000 to 27,000 crore in overall revenue.
Moreover, Future Group is also planning a major expansion of its southern supermarket chain Nilgiris by adding more products and taking the store count to 1,000 in next three years.
The group, which had acquired the Bengaluru-based Nilgiris chain in 2014, is also launching new products in bakery to strengthen its portfolio.
Source: PTI | Aug 25, 2016.
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