Patanjali to launch Indianised jeans

Announcing that Patanjali would launch 'Swadeshi' jeans soon, Baba Ramdev on Sunday (2016-09-12) said the idea behind his expanding business ventures is to end the dominance of multinational corporations that have for decades been capitalising on the country's market.

"When we want Indians winning medals in sports, why can't we develop the same spirit in economic pursuits and excel in businesses on our own? My fight is against foreign companies trying to take over our economy," the yoga teacher said. There's a great demand from the country's youths for jeans, the reason why Patanjali has decided to launch "Indianised" jeans to compete with foreign brands, he said.
"Patanjali's plans involve getting into the garment sector, especially 'Swadeshi' jeans that the youth of the country are demanding. It also wants to enter edible oils and home products like toilet cleaners. There's a huge vacuum in the market for quality products and Patanjali enjoys enormous public loyalty that ensures success for all our products," Ramdev said.
Patanjali, Ramdev said, is set to go global with plans to set up units abroad.

"We've set up factories in Nepal and Bangladesh and are now approaching African nations. Profits earned would be used in those countries for development, and won't be ploughed back to India," said Ramdev . If permitted, he said he was willing to start units in Pakistan and Afghanistan as well.
"Our products have reached the West Asia and are popular even in countries like Saudi Arabia," Ramdev said. While manufacturing units would be set up in poor countries to boost local economies, we will also cater to rich nations like the US and in Europe through exports, Ramdev said.

On the proposed plants in Mihan here, Ramdev said it will be biggest unit in the country spread over 40 lakh square feet. It will be larger than the facility at Haridwar. The initial investment on infrastructure and machinery will be close to Rs 1,000 crore, he said.
Patanjali is also setting up units in MP , Assam, J&K, Uttar Pradesh, Andhra Pradesh besides expanding existing ones in West Bengal and Karnataka. The company is eyeing a turnover of Rs 50 lakh crore in the FMCG market, he said.

(Source: Indiatimes.com dated 2016-09-12)

Patanjali becomes 3rd largest FMCG seller at Future Retail

Baba Ramdev promoted Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Kishore Biyani-led Future Retail.
Patanjali has become number three in sales at Future Retail's stores. The number one is HUL followed by P&G and Patanjali is at number three at our place, according to Future Group CEO Kishore Biyani.

Patanjali, which had started its association with the Future group in October 2015, is now followed by rivals like GCPL, Dabur, Emami.

Kishore Biyani confirmed that Patanjali sales are growing every month. It would grow 20 per cent this month from the previous month.

Besides, Future Group is also in talks for selling ayurvedic FMCG products of Sri Sri Ayurveda promoted by spiritual guru Sri Sri Ravi Shankar.

Future Group, which has several companies in its fold including Future Retail, Future Lifestyle Fashion, Future Consumer Enterprise, etc is expecting to end the 2016-17 fiscal with Rs 26,000 to 27,000 crore in overall revenue.

Moreover, Future Group is also planning a major expansion of its southern supermarket chain Nilgiris by adding more products and taking the store count to 1,000 in next three years.

The group, which had acquired the Bengaluru-based Nilgiris chain in 2014, is also launching new products in bakery to strengthen its portfolio.

Source: PTI | Aug 25, 2016.