Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible

When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 

Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 

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* Good Ad Bad Ad 

* Marketing Gyanology 

* Marketingpundit 

If you want loyal customers [via social], you have to be proactive

One of the most important elements of building customer loyalty via social channels is to provide prompt responses to customer service inquiries, along with content and promotions. If you want loyal customers [via social], you have to be proactive. 

Incompetent presence on social networks is a no-no. 

Organisations must involve marketing and service if they want to leverage social to build loyalty. 

It's important that answers are provided by an actual human being. If a consumer detects that its' an automated response, it could make the situation far worse.

Microtarget your marketing to yield less leads but better conversion

Spending money on an event that attracts 5,000 people is great - if those 5,000 people will ever buy from you. It's better to microtarget your marketing whenever possible to yield less leads but better conversion. Focus on quality vis-a-vis quantity. 

You never know where your next customer may come from. Regardless of your target audience, let data be your guide. 

(Repost from the Facebook wallpost of Deep Banerjee dated 2011-08-26) 

Blind testing of Tomato Ketchup

Blind Testing of 6 different brands of tomato ketchup. 

FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers in August 2012

On 7th & 8th August 2012, two hot-dog carts filled with 10,000 'vibrators' hit hot spots around Manhattan and gave away FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up. 

The carts featured the 'Trojan Vibrations' brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” 

The location of the carts were posted continuously on the Trojan Vibrations Facebook page. 

With an advertising spend of $10.5 million of its vibrators in 2011, sales growth of sexual enhancement devices in drugstores and mass retailers in the last year has gone up 23.2 percent over the previous year!