Deliver great 'customer experience' for positive WOM

Deliver great customer experience for positive 'word of mouth'.

What if Dr.FixIt condom is launched?

If a condom is launched with the brand name 'Dr.Fixit', success is assured because of the apt positioning tagline.
The target audience can ill-afford to forget the hard-hitting phrase!

#MarketingLessons #MarketingGyanology

What if Coca-Cola condom is launched?

If Coca-Cola were to launch a condom, they could have easily communicated with their target audience using their existing 'brand positioning' tagline, 'Open Happiness'.

Surprisingly, the positioning tagline(s) of numerous brands can be interchanged almost seamlessly with condom as a product category.

#MarketingLessons #MarketingGyanology #MarketingPundit #LaughAloud

The Blue and White gimmick

Mamata Banerjee's battle with Left has resemblance of the Pepsi-Coke marketing wars.
While the Left (Who claims that they are 'The Real thing') painted the town red when in power, Mamata's party (TMC believes they are 'The right Choice') has gone ahead and painted Kolkata's footpaths, dividers and fences all Blue and White.
However, unlike the Cola wars where the consumer benefited because of lower price, here one only sees money getting frittered away in these wasteful self indulging gimmicks!

What if Amaron condom is launched?

'Brand Positioning' is my favourite topic in marketing.
Surprisingly, the positioning tagline(s) of numerous brands can be interchanged with one particular category of product, almost seamlessly. The product is 'condom'.
‪#LaughAloud‬ but read on to enhance your knowledge in marketing.
Here's the 1st of the series. How about an Amaron condom?

‪#‎MarketingLessons‬ ‪#‎MarketingGyanology‬

Omnichannel marketing strategy

Omnichannel marketing strategy.