Quality Traffic & Compelling Content are the two most important components that drive sales online

The 2 important components to driving sales online are:
- quality traffic and
- compelling content.

H&M sets up largest Delhi store in Connaught Place

Overcast skies and a cool breeze made for a pleasant Friday, 2016-08-26. For H&M (Hennes & Mauritz) it couldn't have been a better day to set up another shop, literally.

The Swede fashion retailer opened its fifth store in the National Capital Region (NCR) to a full house. Located in the heart of the city, Connaught Place or CP, the outlet was thronged by excited shoppers not just from Delhi but also from across the country.

Spread across 28,000 square feet at the recently­renovated The Connaught High Street, the store has been designed keeping in sync with the vicinity's colonial character and vintage history, and blends fashion with the heritage of CP seamlessly. It is also offering a special opening week discount of 50 per cent on selected items.

The retail brand, which has nine stores across the country, is looking at increasing the count to 13. It also plans new stores in
Mumbai (Inorbit Mall in Malad), Pune (Westend Mall) and Chennai (Express Avenue).

But in an age of online shopping, will this work?
"We know that shopping is an experience for many people and hence we are concentrating on expanding our physical outreach. While e­-retail is not off the cards, for now we'd like to be able to offer the complete shopping experience with our stores across the country," Dhatri Bhatt, Head ­ PR, H&M, who was present at the store, said.

(Source: EconomicTimes.com)

Saurav Ganguly Essilor's brand icon

French ophthalmic lens maker Essilor launched former Indian cricket captain Saurav Ganguly as the brand ambassador for their Varilux series of spectacle lenses in May 2016.
The company also added three new products to the Varilux range which was endorsed by former cricketer K Srikkanth till 2013.
Essilor India CEO Shivkumar J said, "With a yearly growth rate of 20%, India is a key market for us, along with China."

Patanjali becomes 3rd largest FMCG seller at Future Retail

Baba Ramdev promoted Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Kishore Biyani-led Future Retail.
Patanjali has become number three in sales at Future Retail's stores. The number one is HUL followed by P&G and Patanjali is at number three at our place, according to Future Group CEO Kishore Biyani.

Patanjali, which had started its association with the Future group in October 2015, is now followed by rivals like GCPL, Dabur, Emami.

Kishore Biyani confirmed that Patanjali sales are growing every month. It would grow 20 per cent this month from the previous month.

Besides, Future Group is also in talks for selling ayurvedic FMCG products of Sri Sri Ayurveda promoted by spiritual guru Sri Sri Ravi Shankar.

Future Group, which has several companies in its fold including Future Retail, Future Lifestyle Fashion, Future Consumer Enterprise, etc is expecting to end the 2016-17 fiscal with Rs 26,000 to 27,000 crore in overall revenue.

Moreover, Future Group is also planning a major expansion of its southern supermarket chain Nilgiris by adding more products and taking the store count to 1,000 in next three years.

The group, which had acquired the Bengaluru-based Nilgiris chain in 2014, is also launching new products in bakery to strengthen its portfolio.

Source: PTI | Aug 25, 2016.