2024 Instagram Trend Talk report unveiled on 2023-12-04

Instagram unveiled the 2024 Instagram Trend Talk on 2023-12-04. The report focuses on Gen Z’s take on trends that will drive global culture in the year ahead.

2023 has been a year on socials to remember. From Barbie-core painting the world pink, to the rise of the ‘girl dinner’, viral moments and trends on Instagram and beyond have been driving global culture and influencing Gen Z’s next move.

Instagram’s Trend Talk, conducted in partnership with WGSN, shares the results of a sweeping survey looking at Gen Z trends across the US, UK, Brazil, India, and South Korea. The survey asked about topics, issues, and trends that matter to Gen Z and identified what you can expect to see all over the platform in 2024 - from fashion, beauty, social media, dating, friendships, and more.

Key findings from the report include:

Fashion and Beauty

• Gen Z are focusing on sustainable fashion goals in 2024. They are most likely to buy fewer new clothes, repeat outfits and shop locally. The Top 5 Sustainable Fashion Practices we will see from Gen Z this coming year include:
  

  ○ #1 Buy Less New Clothes
  ○ #2 Repeating Outfits
  ○ #3 Shopping Local
  ○ #4 Thrifting and/or shopping secondhand online or IRL
  
• Top 5 Fashion Trends in 2024 globally:
  

  ○ #1 Modest Dressing
  ○ #2 Thrifting, Vintage, Heirloom
  ○ #3 Repeating outfits to be more sustainable
  ○ #4 Wearing clothes in unexpected ways
  ○ #5 DIY
  
• Fashion and beauty are going to be all about individuality, with nearly 1/3 of Gen Z saying that they are looking to get more creative with how they dress, followed closely by finding their signature scent and their own ‘core’ aesthetic.
• As they identify their ‘core’ aesthetics, Gen Z will be looking to fill their closets with clothing that they feel good in. People across surveyed countries agree that they want their clothing choices to express that they are comfortable.
• Gen Z respondents noted that ‘A New Hairstyle’ was their favorite beauty tip they learned from social media, followed by skincare.
• Shaved eyebrows are out, with Gen Z identifying this beauty trend as the one they would like to see left in the past.
• Fragrance creators are on the rise, as over 1/4 of Gen Z plan to express themselves by discovering a signature scent in 2024.

Social Media

• Gen Z is all about prioritizing meaningful connections in 2024, with the generation planning to use social media to keep up with their friends and family. A close second was to stay on top of trends (Fashion, Music, Tech).
• When asked how they use their Instagram to get closer to someone, the top ways were: liking someone’s story, sending reels or memes in DMs, and liking a post on their feed.

Dating and Friendship

• Gen Z is as single as ever with 63% of respondents stating their relationship status as such. They may not be trying to change that any time soon, with their top relationship priority for 2024 being ‘strengthening my current relationships.’
• After meeting someone new, 28% of Gen Zs make the first move by exchanging Instagram handles as opposed to exchanging phone numbers.
• ‘Chewing with your mouth open’ was the overall top ick across all surveyed countries. The Top 5 Icks across all countries surveyed:
  

  ○ #1 Chewing with their mouth open 
  ○ #2 Bad sense of humor or taste in memes
  ○ #3 Dirty fingernails
  ○ #4 Uses baby voice
  ○ #5 Follows their ex on IG
  
• The top ways Gen Z flirt with their crush on Instagram include liking someone’s story, putting someone on their story or photo dump, or adding someone to their Close Friends list.
• When asked about what they value most about their friends, the leading response across surveyed regions was: ‘I can tell them anything,’ followed by ‘they get me better than anyone else.’

Lifestyle

• Next year is going to be defined as Gen Z’s growth era, with many honing in on self improvement and development for the year ahead. Gen Z’s top eras for 2024:
  

  ○ #1 Self Improvement or Development
  ○ #2 Lucky
  ○ #3 Unapologetically Myself
  
• Gen Z are a generation of self-starters with 1 in 3 saying the best way to achieve wealth was through some form of self-employment.
• Gen Z’s top three priorities for 2024 are to “stay healthy” (work out regularly, eat healthy etc.), explore a career path, and travel.

Food

• Gen Z are interested in trying trending foods and ingredients, with 45% saying they are interested in consuming vegan products, and 42% saying they are interested in trying plant based meat.

Celebrities

• Gen Z’s knows what it means to be members of a fan army with 75% belonging to fandoms. Top fandoms globally are related to:
  

  ○ #1 TV show / anime
  ○ #2 Musicians
  ○ #3 Video games
  
• The majority of Gen Zs report that they have sent a DM to a celebrity on Instagram, expressing that sending that DM is the best way for them to show their support and appreciation.

Activism

• In 2024, Gen Z will take action on the issues most important to them through ‘educating yourself/others,’ ‘voting,’ and ‘using social media to spread awareness.’

Gautam Singhania has started selling off the Raymond's brand in bits and pieces that his father built

Vijaypat Singhania is heart broken after his son Gautam not only threw him out of his own 36 storied house but also started selling off the brands that the octogenarian had painstakingly built during his heydays under the Raymond's umbrella 😰

Matchstick making

Most of my travel by road throughout my life has mainly been for work. I know many in Indian Roadie and associated forums whose purpose of travel matches mine. 

Spotting road/ vehicle signages, billboards screaming something that's unusual, people engaged in 'out of the box' businesses/ professions, out of the box happenings on every kilometre of road, etc, etc, etc possibly gives me a far bigger kick than getting a glimpse of a snow capped mountain peak or the ocean or the jungles or deserts. 

More than three decades ago while I was with Castrol India, I used to visit the sprawling highly mechanized manufacturing unit of matchstick manufacturer WIMCO near Dakhineswar in North Kolkata. It used to be a thoroughbred blue chip MNC those days. 

The drive on a dug up CR Avenue followed by the indefinite wait at Shyambazar and then a seemingly never ending narrow B.T.Road upto Dunlop Bridge and PWD Road upto Alambazar used to be a whole day's assignment. 

The officials used to serve me wonderful food and beverages. They were so friendly. In one of my official trips to the factory, I happened to meet the head of HR who was there on a factory visit. Some chit-chat followed over coffee and he straight away offered me a lucrative job offer. However, I declined the offer after almost 2 months of negotiations because I wanted to be posted in Mumbai while the offer was for Kolkata. 

The ugly head of communism had already crept in with inciting posters and banners screaming at everyone from every corners of the factory. Within the next few years the heavily overstaffed company closed down thanks to Jyoti Basu's militancy policies and Indira Gandhi's policies of reservation of matchstick manufacturing for the SME sector. 

Those tiring drives in mid/ late 1980s made me an even more confident roadie on the bumpy roads of Kolkata in yesteryears. 

The attached video of matchstick manufacturing in some small unit somewhere in India is far more relevant for me than any photos, reels and videos depicting a setting sun along a riverfront. 

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* Indian Roadie Is Travel Plus Plus 

* Indian Roadie Is Automobiles Plus Plus 

* Indian Roadie Travel For Work 

* Indian Roadie Drive For Work 

* Indian Roadie Recollections

No Bindi No Business - Shefali Vaidya the anti Hindu fake activists

* No Bindi No Business 

I am with Shefali Vaidya. 

Fake activists and third graded advertising professionals who wake up during Hindu festivals only. 

They should be named and shamed. 

I am dying to name atleast one such rascal! He should not live in peace. 

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* Good Ad Bad Ad

Air India unveiled a new brand logo and aircraft livery on 2023-08-10

Air India revealed a new brand logo and aircraft livery on 2023-08-10, marking the dawn of the makeover. The unveiling comes as the airline embarks on a journey to upgrade its fleet with the historic acquisition of 470 new aircraft in a multi-billion-dollar deal at the Paris Air Show 2023. 

There’s a new window of possibilities rising in the sky.

The new look reimagines the iconic Indian window, also part of our history, into a gold window frame, symbolising a “Window of Possibilities”. 

The new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern. 

Travellers will begin to see the new logo and design starting December 2023. 

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* Marketingpundit 

* MarketingGyanology 

* Good Ad Bad Ad 

* Branding

There's no brand loyalty for D2C brands in 2023

There's hardly any brand loyalty in D2C brands in India as in 2023. 

Content courtesy: Instagram @ casarthakahuja

Narendra Modi's style of personal branding and reputation management

My country's CMO Narendra Modiji's style of personal branding and reputation management (upto July 2023) perfectly described by Palki Sharma. 

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* What Has Modi Done

What made Sugar Cosmetics successful

What made Sugar Cosmetics founded by IIM-A alumni couple Vineeta Singh and Kaushik Mukherjee click. 

Offbeat CCU - Sounds of Kolkata

A journey through Kolkata, using only sounds of the city.

Every sound is guaranteed to flash a memory in front of your eyes if you know the city well .... very creative, excellent production for OFFBEAT CCU. 

Tribute to filmmaker Mrinal Sen on his birth centenary by Amul

Tribute to filmmaker Mrinal Sen on his birth centenary by Amul in May 2023.

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GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 

Unorganized vis-a-vis Organized sector

 

Nostalgia in ads can evoke fuzzy feelings in consumers

Nostalgia in ads can evoke fuzzy feelings in consumers. But what if the customers are younger millennials and Gen Z with no idea of the original ad creative or jingle? Then does drawing from the past really work?

Took a closer look at nostalgia in marketing for @ETBrandEquity. 

Courtesy: Mukta Lad 

https://t.co/qfEp8ZV3hR

Satbir Singh on govt decision to ban surrogate advertisements

Satbir Singh's article in The Brand Equity dated 2022-07-13 on government's decision to ban surrogate advertisements. 

Subho Nobo Borsho 2022 and unveiling of Indian Roadie eGranth

Subho Nobo Borsho 2022/ Happy Baisakhi/ Happy Bihu/ Happy Puthandu/ Happy Vishu/ Happy Pana Sankranti to everyone. 

Also announcing the unveiling of monthly eBooks, viz. Indian Roadie eGranth. 

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* LiveToHelp_HappyToDrive 

P.S: If you are keen to receive the treasure trove of information every month, please comment with your WhatsApp number,  E-mail ID, location in the comments section or message me (Deep Banerjee) the basic details asked for so that I can despatch the same to you, absolutely free.

Prega News topical advt - Women's Day 2022

Women's Day campaign 2022 for Prega News (a brand of Mankind Pharma Ltd) featuring Sayantani Ghosh. 

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women's Day 2022 with Prega News, it's time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth! 

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* Womens Day 2022

* Prega News 

* Mankind Pharma

* Mankind Pharma Topical 

* Topical Advertisement  

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* GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Mercedes Benz EQC - extremely fast

All new electric Mercedes Benz EQC, extremely fast. 

(November 2021) 

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* Indian Roadie Automotive Advertisements 

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Good Ad Bad Ad, Marketingpundit, Marketing Gyanology,  Indian Roadie (and associated forums) are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Facebook's policy of allowing memberd to join groups automatically is not acceptable

Facebook wants people to join 'public groups' automatically without approval by admins/ moderators. There's nothing that admins/ moderators can do to stop that. If the group setting is changed to 'private',  the same can't be changed to public ever again. 

And why so? Ostensibly it's to ease the work pressure of admins/ moderators of having to approve any new joinee individually. By allowing people to join public groups automatically, Facebook supposedly is facilitating increase of engagement in public groups. 
It's an utterly fake narrative by Facebook app, Facebook Community, Facebook Security. 

It's evident that Facebook in India (I am not interested in what it does overseas) supports and encourages spammers, wrongdoers and disruptors on its social media platform. I strongly detest and oppose such one sided decisions by Facebook. 

If we admins/ moderators are not vigilant enough by choosing the right Facebook settings, anyone can also post/ comment/reply automatically without even joining any public groups.  

Cyberlaws in India rightfully hold admins/ moderators of groups/ forums responsible for any mischievous activity or wrongdoings in the group. 
Admins/ moderators will now have to be on tenterhooks to continuously weed out unwanted disruptors and people with heinous intentions out of the groups they are responsible for. 

I am publicly announcing my extreme displeasure on Facebook unanimously implementing these dangerous changes. 
I as the admin/ moderator of quite a few groups/ forums should not be held responsible for any potentially harmful/ anti national activities happening in my groups/ forums because of such changes being introduced by Facebook. 

Requesting Narendra Modi ji, PMO India, Amit Shah, Ministry of Home Affairs, Government of India to immediately intervene. 

Requesting every Facebook user and Facebook group admin/ moderator who feels threatened by the unilateral moves by Facebook as a corporate entity to share my concern and tag all relevant law enforcing authorities across India. 

Get married paying EMI

The Out Of Home (OOH) billboard in Kolkata is inviting people to get married by paying EMIs. 

I am extremely inquisitive to know what the NBFC lender will do if the borrower fails to pay the EMIs. 

Will the company 'seize' the wife or the husband, the way they do for cars and bikes? 

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* Marketingpundit 

* Good Ad Bad Ad 

* Laugh Aloud 

Citroen and Mitsubishi opened a mnfg plant jointly in Russia

Citroen and Mitsubishi opened a manufacturing plant in Russia together. Do not know, whether to aplaud the drivers or the dancers.  This advertisement is a work of art in itself. 

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* Good Ad Bad Ad 

* Marketingpundit 

Tata Safari Dicor - I always wanted to

Tata Safari Dicor - I always wanted to. 

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* Good Ad Bad Ad

Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible

When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 

Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 

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* Good Ad Bad Ad 

* Marketing Gyanology 

* Marketingpundit 

If you want loyal customers [via social], you have to be proactive

One of the most important elements of building customer loyalty via social channels is to provide prompt responses to customer service inquiries, along with content and promotions. If you want loyal customers [via social], you have to be proactive. 

Incompetent presence on social networks is a no-no. 

Organisations must involve marketing and service if they want to leverage social to build loyalty. 

It's important that answers are provided by an actual human being. If a consumer detects that its' an automated response, it could make the situation far worse.

Microtarget your marketing to yield less leads but better conversion

Spending money on an event that attracts 5,000 people is great - if those 5,000 people will ever buy from you. It's better to microtarget your marketing whenever possible to yield less leads but better conversion. Focus on quality vis-a-vis quantity. 

You never know where your next customer may come from. Regardless of your target audience, let data be your guide. 

(Repost from the Facebook wallpost of Deep Banerjee dated 2011-08-26) 

Blind testing of Tomato Ketchup

Blind Testing of 6 different brands of tomato ketchup. 

FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers in August 2012

On 7th & 8th August 2012, two hot-dog carts filled with 10,000 'vibrators' hit hot spots around Manhattan and gave away FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up. 

The carts featured the 'Trojan Vibrations' brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” 

The location of the carts were posted continuously on the Trojan Vibrations Facebook page. 

With an advertising spend of $10.5 million of its vibrators in 2011, sales growth of sexual enhancement devices in drugstores and mass retailers in the last year has gone up 23.2 percent over the previous year! 

50% of India's GDP comes from the unorganized sector employing 90% of India's workforce

50% of India's GDP comes from the unorganized sector employing 90% of India's workforce. 

The science, art and cognitive abilities involved in sales and marketing, knowingly or unknowingly, are far more complex than what people who have never had a hands on experience in even selling a 'churan' worth ₹0.50 can even dream of. 
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* Marketingpundit 
* MarketingGyanology

Buying, selling, being sold

Buying is a pleasurable process where you happily exchange money for something you want or need. 

Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It's all about overcoming objections, coercion, manipulation. 

Likewise, being sold is not enjoyable to a customer. That's why people have built-in sales resistance, that's automatically and unconsciously triggered at any attempt at selling them.

Bharat Petroleum commissioned 2444 new fuel stations in 2020 - 2021

In 2020 - 2021, Bharat Petroleum commissioned 2,444 new fuel stations to better connect the nation. This is the highest number of outlets commissioned in a financial year, taking the total network of BPCL fuel stations to 18,637.

With every new outlet in a remote location added to our network, BPCL is opening up a world of possibilities for the people living there. 
Source: BPCL 
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* BharatPetroleum 
* EnergisingLives

India is world's largest producer of milk

India is world's largest producer of milk. 

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* Secondary Research

Kia Motors India - Women’s Day 2021

Kia Motors India 

Happy Women’s day? What is that? 
Women are Badass. They conquer the world, Every day.
One day is not enough to celebrate their greatness. 

* EveryDayWomensDay

Ensure Diabetes Care featuring Kitu Godwani

Diabetes isn’t something you need to be afraid of. All you need is the right nutrition, exercise and a little care!

On World Diabetes Day 2021, spread the ‘Message of Care’ to help your loved ones manage Diabetes better.
Ensure® Diabetes Care is a diabetes specific nutrition, which is scientifically formulated to help manage blood glucose levels with its slow energy release system. It contains modified maltodextrin that helps in the steady release of energy and prevents blood sugar spikes, hence helping manage diabetes. 
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* World Diabetes Day 
* Ensure Diabetes Care 
* Message Of Care 

Ray-Ban, born to be wild

Ray-Ban, born to be wild. 

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* Marketing Gyanology, Good Ad Bad Ad are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Innovative measure by Indore Police to scare lockdown violators in April 2020

 

Yamraj sat on the bonnet of a police vehicle in Indore to scare away lockdown violators. 
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Marketing Gyanology, Good Ad Bad Ad 
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Arogya Setu App promoted by Ajay Devgan

Arogya Setu App was promoted by Government of India using Ajay Devgan as the influencer. 

Tanishq - controversial advertisement 2020-10

The Tanishq advertisement which hurt Hindu sentiments and led to the company issuing an apology. 

Mercedes Benz E-Klasse - beauty with brains

Beauty without brains, becoming qualified without getting educated, and good looking strong cars which love spending more time in the workshop with their newbie roadie fanboys who nevertheless keep eulogizing those brands  .....

are so similar in every respect!
Mercedes Benz E-Klasse is beauty with brains. 
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Marketing Gyanology, Good Ad Bad Ad, Indian Roadie, Automobile Brand Admirers
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Zomato facilitates bonding of relationships

Zomato facilitates bonding new relationships 😊 

Humor always works wonders in brand recall and customer engagement.
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#GoodAdBadAd, #MarketingGyanology are initiatives by #Marketingpundit, the virtual space identity of Deep Banerjee.

Amazon Alexa - when a car becomes too intelligent to handle

Amazon Alexa makes a car too intelligent to handle. 

You will be left wondering if it is really good to have a car which is too intelligent 😀

Bata printad from the early 1970s

 

An old print advertisement of Bata from the early 1970s from their in-house newsmagazine, Bata Vichitra. 
The shoe was priced at 11 annas then. 
The ad copy warned consumers of a fatal disease in the event of getting wounded while walking barefooted. 
From the archives of: Amitabha Mukhopadhyay. 
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#GoodAdBadAd, #MarketingGyanology, #MarketingPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 
Students and professionals of sales, marketing, media and communication will do good to follow: www.GoodAdBadAd.blogspot.com

Morris Garage topical advt- Teacher's Day 2020

What better way to teach your kids All ‘Bout Cars this Teachers Day than grooving to the MG ABC song! 🚗 🎶 'Teach Them Young'. 

* Teacher's Day 2020 

* Morris Garages  

* Morris Garages 'topical advertisement' 

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* MG Brand Admirers 

* Indian Roadie 

#MarketingGyanology, #GoodAdBad, #Marketingpundit, #EducationAndCareerPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Bhagwat Prasad Pandey, MP Police Officer (Episode 08)

Bhagwat Prasad Pandey, MP Police Officer (Episode 08):
His sense of humor while enforcing lockdown by patrolling on the roads of Sidhi, MP in his official Mahindra Bolero was unbeatable.
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* Personal Branding
* Reputation Management
* Indian Roadie Covid19 Lockdown Tales
* Indian Roadie Covid19 Warriors

Amazon India topical advt - Raakhi 2020

Amazon India - Nayi Shuruaaton ki Apni Dukaan

Agency: Ogilvy, Bengaluru.

#Raakhi 2020 
Amazon India #topical
#TopicalAdvertisement
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Ghari Detergents - the distributors and retailers are Corona Warriors too

Ulka Sadhalkar of Pune has transformed junked buses into toilets for women

Ulka Sadhalkar, Entrepreneur from Pune has been transforming junked unusable buses lying by the roadside, into clean hygienic and aesthetic toilets for women.
Requesting Indian Roadie 'Facebook page' fans, 'Facebook group' members, Twitter followers, YouTube subscribers, Blogspot followers, Instagram followers, LinkedIn followers to say a 'hello' or convey a congratulatory message to Ulka for her novel and innovative initiative.
Ulka deserves the proverbial 'carrot' in #CarrotNStick 👍 

Bhagwat Prasad Pandey, MP Police Officer (Episode 07) reprimanded a man on the road who went out to buy 'pudina' during lockdown at Sidhi

Bhagwat Prasad Pandey, MP Police Officer (Episode 07)  reprimanded a man on the road who went out to buy 'pudina' during lockdown at Sidhi, Madhya Pradesh. A few more people spotted on the road were reprimanded, too. 

The Indian Roadie police officer preferred to patrol the roads in his official Mahindra Bolero to enforce the Covid-19 lockdown instead of sitting tight at office. 

Every road travel enthusiast should nurture the no nonsense qualities of the police officer to be safe on the road. 

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* Personal Branding 

* Reputation Management 

* Indian Roadie Covid19 Lockdown Tales 

Parle G topical advt - Father's Day 2020

The love of a father is something different and magical altogether. This Father's Day, share your favourite #ParleG biscuit with your dad and let him know: "Papa, #YouAreMyParleG!"

 
#HappyFathersDay
#FathersDay 2020 
Parle G #topical
#TopicalAdvertisement
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Mumbai Dabbawala

Bhagwat Prasad Pandey, MP Police Officer (Episode 06) chats with migrant workers from Surat on the road at Covid-19 testing hospitals at night

Bhagwat Prasad Pandey, MP Police Officer (Episode 06) meets and chats with migrant workers returning from Surat on the road at Covid-19 testing hospitals in Sidhi at night.
He earns their confidence. The returnees will surely not break the mandatory quarantine rules because of the respect the officer has earned by virtue of his interactions.
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* Personal Branding
* Reputation Management
* Indian Roadie Motivational Tales
* Indian Roadie Covid19 Lockdown Tales

Bhagwat Prasad Pandey, MP Police Officer (Episode 05) is always Happy To Help

Bhagwat Prasad Pandey, MP Police Officer (Episode 04) earns respect from a fruits cum vegetable seller by the roadside in Sidhi

Indian Roadie police officer Bhagwat Prasad Pandey is always Happy To Help (Episode - 4):

Bhagwat Prasad Pandey knows how to earn respect while carrying out his official duty as a police officer in Sidhi, MP.
He is seen on the road in his official Mahindra Bolero from early in the morning till late in the evening enforcing lockdown guidelines, arranging quarantine facilities for migrant workers reaching the district town of Sidhi and surrounding villages, and providing masks/ foodstuff/ relief materials to whoever is in need of those.
Watch how wonderfully he builds up  rapport with a fruits cum vegetable seller by the roadside and earns his respect.
His favorite quote to reprimand people out on the road without concrete reasons is "#RajaKiNaatiHo" 😂
This was during the lockdown period in May 2020.
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* Personal Branding
* Reputation Management
* How India Travels
* CarrotNStick
* Indian Roadie Motivational Stories

Bhagwat Prasad Pandey, MP Police Officer (Episode 03) is always Happy To Help

Humour and display of humanity while policing on the road in Sidhi, a small semi-rural town near Singrauli in Madhya Pradesh has fetched Bhagwat Prasad Pandey the much needed results plus a lot of personal branding and reputation management ever since April 2020.

He is seen patrolling the roads of Sidhi    and the surrounding villages driving his official Mahindra Bolero from early morning to late evening (and at times stretching to the wee hours of the morning) without displaying any fatigue and/ or irritation. The officer performs on self motivation. He doesn't work on the hypocritic inspiration of his political bosses.

The daunting challenge before him is to:
- make the poor semi-educated and illiterate population aware of the dangers of highly contagious Coronavirus.
- keep the largely rural population confined to their homes without the use of brutal force that police forces across the nation are known for.
- make people aware of the need to wear masks or wrap up the face.
- make arrangements for free food and essential supplies for the needy during the nationwide lockdown w.e.f March 25, 2020.
- ensure healthcare and quarantine facilities for anyone who needs it.
- Etc, etc, etc.

Live videos of Bhagwat Prasad Pandey on Facebook and YouTube and his style of policing (read, management) has become extremely popular with the Hindi speaking populace in MP, UP, Bihar, Chhattisgarh, Rajasthan, Haryana, NCR and elsewhere in India.

People in the small town have been following his instructions out of love and respect. Residents of the town and adjoining villages have come forward to lend a helping hand to supplement his efforts.

Bhagwat Prasad Pandey is our Indian Roadie of the difficult times.

With responsible and self motivated 'coronawarriors' like Bhagwat Prasad Pandey in the forefront, 'INDIA JITEGA, CORONA HAREGA'.

Bharat Mata Ki Jai 🙏

Fellow Indian Roadie fans and members, please join me in writing a few words to keep the adrenaline in the young officer running high.
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* Personal branding
* Reputation management 

The origin of brand Mercedes

How Mercedes got its name. 

ITC Dark Fantasy advt - What happens when more than 50 young faces come together - May 2020

What happens when more than 50 young faces from across the country come together virtually and pause to look inside?

Wonderfully presented by ITC 👌

* ITC
* Dark Fantasy Choco Fills
* A Lot Can Happen Inside
* Cant Wait Wont Wait
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Bhagwat Prasad Pandey, MP Police Officer (Episode 02) is always Happy To Help

Bhagwat Prasad Pandey is a glowing example of how to use social media fruitfully for 'personal branding' and 'reputation management'.
Bhagwat Prasad Pandey, MP police officer has been spending long hours on the road in Madhya Pradesh ever since nationwide Lockdown 1.0 was announced in end March 2020.
He is regularly spotted diligently convincing educated people to stay at home, viz. those who flout Covid19 lockdown rules without valid reasons.
His style of functioning and communicating is purely no nonsense and thoroughly business like.
Little wonders that people respect him and in the process he has already built up a phenomenal brand equity for himself.
Bhagwat Prasad Pandey is our perfect IndianRoadie. He deserves the proverbial 'carrot' in 'CarrotNStick'.
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* Indian Roadie Covid19 Lockdown Tales,
* Indian Roadie,
* How India Travels,
* CarrotNStick,
* Personal Branding,
* Reputation Management,
* Education And Career Pundit,
* Indian Roadie Inspirational Tales,
* Marketingpundit,
* Bhagwat Prasad Pandey, 

Bhagwat Prasad Pandey, MP Police Officer (Episode 01) is always Happy To Help

Madhya Pradesh cop, Bhagwat Prasad Pandey is schooling Covid-19 lockdown violators in his unique style and creative ways of policing ever since March - April 2020.
He has been spotted using mimicry and poetry to make people follow lockdown rules. Not just this, the real-life Robinhood Pandey is frequently seen helping the needy and elderly while on duty in the small district town of Sidhi and surrounding villages in Madhya Pradesh.
His ability to spontaneously say rhyming couplets is praiseworthy.
While fulfilling his responsibility, this able cop who is always seen on the road in his Mahindra Bolero, is surely giving us reasons to smile while urging people to stay at home.
Bhagwat Prasad Pandey is our perfect IndianRoadie. He deserves the proverbial 'carrot' in 'CarrotNStick'.
We in Indian Roadie wish him every success, happiness and career progression. India needs lots of able cops like him.
Bhagwat Prasad Pandey is a glowing example of how to use social media fruitfully for 'personal branding' and 'reputation management'.
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* Indian Roadie Covid19 Lockdown Tales
* Indian Roadie
* How India Travels
* CarrotNStick
* Personal Branding
* Reputation Management
* Education And Career Pundit
* Indian Roadie Inspirational Tales
* Marketingpundit
* Bhagwat Prasad Pandey

Danone India topical advt - Mother's Day 2020

Danone India expressed their gratitude to every mother who keeps balancing their lives for the better. Near or far, wherever they are, Danone urged all to take a moment to thank the mother.

What did you do to make your mother feel special? Let's hear.

* Happy Mothers Day
* Mothers Day 2020
Danone India 'topical'
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Asian Paints topical advt - Mother's Day 2020

Hungry face, naughty face ya potty face, Moms know it all! Har ghar mein hai aise kayi cute MOMents of love that bring us closer to our mothers. Asian Paints pay an ode to all the Moms who love & understand us unconditionally and create many such #MOMentsOfLove, every day!
Tell us in the comments, aapka cute MOMent of love kya hai?

* HappyMothersDay
* MothersDay 2020
Asian Paints 'topical'
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 

Parle G topical advt - Mother's Day 2020

Today, 2020-05-07 is a day to remember everything our mothers have done for us through our lives and thank them for it. We wouldn’t be who we are today without them. Mothers, we salute you. Happy Mother’s Day!

* ParleG
* Happy Mothers Day
* Mothers Day 2020
* Stay Home Stay Safe
* Biscuit
* Ghar Ka Khaana
* ParleG topical
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Audi India topical advt - 'Four Rings Challenge' during lockdown w.e.f March 2020

Audi India urged people to use their time at home during the 'lockdown' to get creative.
The luxury car brand manufacturer invited people to use their imagination to create the four rings and share it with them using  #FourRingsChallenge.
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* Covid19
* Coronavirus
* Topical Advertisement 
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'Good Ad Bad Ad', 'Marketingpundit', 'Marketing Gyanology', 'Indian Roadie' are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Toyota India topical advt - extended warranty because of nationwide lockdown

As you do your part in flattening the curve, Toyota India is doing theirs in ensuring that you are taken care of.

* Toyota With India
* Toyota topical  
* Topical Advertisement
* Coronavirus
* lockdown
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GoodAdBadAd, Marketingpundit, MarketingGyanology, IndianRoadie are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Parle G topical advt - ziddi moments - Women's Day 2020-03-08

Happy Women's Day (2020-03-08)!

Have you ever been called ziddi for following your heart? Did you still go ahead and achieve your dream? Let us your #ZiddiMoment story below.

#ParleG #MyZiddiMoment #ZiddiChhoriya #Biscuit #HappyWomensDay #SheInspiresUs
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* Good Ad Bad Ad,
* Marketingpundit,
* Marketing Gyanology  are initiatives by  Marketingpundit.com, the virtual space identity of Deep Banerjee.

The Best Price Stores

Walmart India owns and operates 27 Best Price Modern Wholesale stores offering nearly 5,000 items in a Cash & Carry wholesale format. The Best Price Stores offer best prices with unmatched convenience, choice, quality and hygiene. The company also has 3 Fulfillment Centres in the country - Mumbai, Lucknow and Hyderabad. 

Walmart India opened its first Fulfillment Center (FC) in Mumbai in November 2017 to enable kiranas, resellers & other businesses in Mumbai and neighbouring areas to get access to a wide & exciting assortment of merchandise relevant to them without stepping out of their stores. The second FC was opened in 2018 in Lucknow and the third one is located in Hyderabad. The FCs have been curated keeping in mind the finer nuances of convenience of small resellers, kiranas & other businesses – choice, value and service that they expect – great quality and competitively priced merchandise, doorstep delivery and easy payment solutions. The FCs contribute to the State and local economies by creating over 1500 direct & indirect local jobs, developing SME suppliers, and enabling small businesses to succeed. This model is a definitive step towards building an impactful distribution eco-system.

In addition to Cash & Carry business in India, Walmart contributes to the Indian economy in many other ways, including through Global Sourcing Centre and the Technology Centre, Walmart Labs and the most recent investment in Flipkart. 

A typical Best Price cash-and-carry store spans over 50,000 square feet offering more than 5,000 items across product categories such as:

• Consumer Packaged Goods (Food & Non Food)
• General Merchandise
• Household Electronics
• Appliances
• Fresh (Fruits, Vegetables, Poultry, Mutton, Fish)
• Dairy (Milk and Milk Products)

Many more other products are also available under one roof, at everyday low and transparent prices to business members, allowing retailers and business owners to lower their cost of operations and maximize their revenues. Over 90-95% of these products are sourced locally. This helps to keep costs to a minimum, adds to the growth of local economy and creates job opportunities. Enhanced job opportunities are also created locally as the store directly employs from the local community.

Our Brands

Best Price stores have a dedicated Private Label program to meet the unique needs of resellers ('Kirana stores'), offices and institutions, hotels, restaurants and caterers.

This program has been designed after in-depth and meticulous research on the demographic structure of our country and its unique needs, demands and aspirations of various business segments. 

The Private Label program offerings strengthen the assortment of 'kiranas’ and small businesses to compete with modern retail. The price structure allows profitability to the members, which allows them to pass on the price savings to the end-customers, thereby helping them to save money and live better. 

Private label products are sourced in compliance with all legal and regulatory requirements (conformance to ethical, social and environmental norms, quality, food safety, and packaging). A dedicated team ensures that all the products are rigorously tested for quality and adherence to the highest standards before they are sold at our stores. As products for Private Label are sourced from local suppliers and manufacturers in the SME category, it helps boost the local economy and strengthen the company’s supply chain.  

Best Price offers two exclusive private brands:  Right Buy and Member's Mark. These brands are exclusively available at all 27 Best Price stores. The brand promise of the two brands is “High on Quality, big on Savings.” 

Right Buy: This is an opening price point brand that offers quality products at low prices. The brand offers a promise of “Pay less, Save more” enabling members to enhance their profits. It offers products across food, grocery, cleaning aids and more. Some of the best selling products are bath towels, hand towels, glass cleaner, toilet cleaner, floor cleaners, cornflakes, variety of pulses, papad, spices, sugar, salt, Assam blend CTC tea leaves, cookies, mustard oil, pet bottles, toothbrush, paper ream, pen, pencil, files and match boxes.

Member’s Mark: The brand that stands for “Selected for quality” offers high levels of quality equivalent to the leading brands, but at very competitive prices. These products employ strictest test standards to ensure high levels of quality. Products include frozen mixed vegetables, frozen green peas, drinking water, danedar ghee, vacuum pack dry fruits, sulphurless sugar, fruit drink variants in apple, orange, mango, guava, mixed fruit juices, CFL light bulbs, executive chairs and apparel/home collection.

Women are happier without a husband and kids

Are women happier without a husband and kids? A study says YES!

01/8​ Women are happier without getting married or having kids

All those who think a woman should tie the knot before a certain age as marriage makes her life better, now even science has evidence to prove them wrong. A study has indicated that single women are happier than their married counterparts.

02/8​ The study

A study done by the American Time Use Survey (ATUS) compared the pleasure and misery levels of married, unmarried, separated, widowed and divorced individuals.

03/8​ The finding

Interestingly, this survey suggested that married people reported higher level of happiness only when they were asked this question in the presence of their partner. Interestingly, unmarried people reported lower levels of misery than married people.

04/8 What expert says

Paul Dolan, a professor of behavioural science at the London School of Economics and author of the book 'Happy Ever After' opines that men benefit from marriage and women are happier before tying the knot.

05/8​ Men benefit from marriage

Dolan takes reference from this same study and explains that men ‘calm down’ after getting married, take fewer risks, earn a higher income and live longer.

06/8​ What about women?

Coming to women, he indicates that marriage takes a toll on their health and they are healthiest and happiest if they do not get married or have children.

07/8​ What another study suggests

Another study done by a marketing intelligence company Mintel interviewed single women and concluded 61 per cent of these were happy being single. Not just this, 75 per cent of the women were not even looking for a partner. Whoa!

08/8​ What does this indicate?

The findings of these studies indicate that times are changing and marriage and kids are not the only two factors that can make a woman happy. It's a woman's prerogative to decide when, with whom and at what age she should tie the knot, and it’s equally fine if she plans to stay single her entire life. Like they say, to each his own.

Source: Times of India dated May 29, 2019.

BMW advt - Driverless driving

OLA Restrooms (concept)

Srijan Realty advt - Poila Baisakh 1426

V-Guard long lasting wires - Poila Baisakh1426 (English 2019) greetings

Bournvita advt - exam collection - give your kids a choice of career options

Bournvita - the exam collection.
When you don't get your preferred clothings at a retail store, you feel frustrated.
Now imagine the plight of children where they are being goaded to become a doctor or an engineer although their interests are in different streams altogether. 
Give your kids a choice of career options.
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# GoodAdBadAd
# Marketingpundit

Google advt - memories of 1st day in school is rekindled

Daughter hears school bell while leaving for work. Memories of first day in school is rekindled. She walks back home to find her mother Googling.

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# GoodAdBadAd
# Marketingpundit

Hamam advt - go safe outside

Samsonite India advt - Travel to vote on Ek Din Ki Chutti

Travel to vote.

#EkDinKiChutti.
An initiative by Samsonite in India prior to the Lok Sabha Elections 2019.

A beautifully communicated message by the luggage manufacturer urging citizens to take a day off from the daily grind and travel home to vote.
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# Marketingpundit
# Marketing Gyanology
# Good Ad Bad Ad

Clean & Clear advt

A nice chirpy Clean & Clear TVC

Was major stake of LINTAS ever owned by Mother Teresa's Missionaries of Charity

You won’t believe what I read on my Twitter feed moments ago .....

LINTAS, the esteemed advertising agency had substantial part of its stake owned by Mother Teresa's Missionaries of Charity.

Really?
Does anybody have any clues?

Found it in the Twitter feed of Joy Bhattacharjya: @joybhattacharj

Read the article & the subsequent comments on this link:
https://twitter.com/joybhattacharj/status/1070603374830198786

Automotive Lubricants industry in India - Part 1

Lubricants mainly find usage in automotive, industrial and marine and energy applications.

India is world’s third largest lubricants market, next only to US and China, with a total consumption of approximately 2.6 billion litres in 2016. The industry in India is made up of over 30 established players, viz Public Sector Undertaking – Oil Marketing Companies (IOCL, BPCL, HPCL) as well as the other players in the private sector (Total-Elf, Shell, Gulf Oil, Mobil, Valvoline, Motul, etc) on tenterhooks.

Break-up of Lubricants consumption in India:
•1.2 billion litres would be automotive lubricants,
•770 million litres would be industrial oils,
•with the remaining being process oils.

The overall India lubricants market is expected to register a CAGR of 4.64%, during 2018-2023. The major factors driving the growth of the market is undeniably the increasing vehicular production.

Overall vehicle sales grew by ~7% during 2017, compared to the previous year. In 2017, commercial vehicle sales increased by 9% overall, while heavy commercial vehicle sales grew by 2%, medium / light commercial vehicle sales (MLCV) by 14% and tractor sales moved up by 15%. Passenger car sales (including utility vehicles) also increased by 9% and two-wheeler sales moved up by ~7%.

Developments in the Automotive sector in 2017-18 FY has been a healthy year for the Indian Automotive industry in spite of a volatile regulatory environment. Total industry volumes grew by around 11.3% over April-December 2017 on a year-on-year basis. The Passenger Vehicle segment went up by around 8.1% and the Commercial Vehicle segment by around 15.2%. The total two- wheeler market grew by 11.8% and its exports at a healthy 13%.


The lubricants market growth (other than industrial and marine & energy) was 3% for 2017 post a recovery in the second half of the year. Other longer term macro-trends in the industry remained largely unchanged.
With Indian households generating higher disposable incomes, there has been a significant boost in vehicle sales for personal mobility, both for two and four-wheelers. First time users of personal mobility vehicles, along with growth in usage of two-wheelers in small towns and the emergence of gearless scooters driven by increasing number of women riders, has also led to a growth in two-wheeler sales.

Mineral oils hold the largest share among all the automotive lubricants used in the country, synthetic and semi-synthetic lubricants are expected to grow at a rapid pace during the period 2018-23.

Problems and prospects in the Automotive Lubricants sector:

Problems: Imports and supply of base oil are primarily controlled by the PSU-OMCs. This has a direct bearing on the pricing of the end product, timely supply and distribution.
With focus on marketing and zero red tapeism, Castrol India has its distinct advantage.

Prospects: The market opportunity across the Automotive Lubricants segments in India:
• Heavy duty automotive diesel engine oils 420 million litres per year,
• 125 million litres per year for passenger cars,
• 235 million litres per year for motorcycle oils and
• 280 million litres per year for transmission & axle oils, across the vehicle segments.

Demand for Automotive Lubricants is driven by the usage of vehicles in the country, while the growth in the market in recent years has been due to the rapid expansion of vehicle population.

OPPORTUNITIES AND THREATS

(i) Opportunities
a. Personal mobility: With multiple opportunities in personal mobility, including the growth of first time users, increase in usage in smaller towns and rural areas, as well as a growing number of women riders, the Company is tapping these segments for growth.

b. Original Equipment Manufacturer (OEM) partnerships: The Company works with OEMs to build enduring partnerships, such as its recent tie-up with Maruti for their premium Nexa channel and Piaggio for two-wheelers. It also works with OEMs on product development with new technologies as well as addressing the environmental needs of lower emission and fuel efficiency.

c. Medium / light commercial vehicles (MLCV): While the MLCV segment was moderately impacted by the economic slowdown in the first half of 2017, it is poised for growth due to the last-mile connectivity offered, which enables the Company to continue to focus on this category.

d. Improving technology in trucks: With the advent of stricter emission norms resulting in newer technologies
for trucks, the CI4+ segment is the fastest growing segment in the commercial vehicle category, in which the Castrol India enjoys a strong position.

e. Distribution: The Company has a large distribution network in the retail market. Renewed focus on distribution and customer reach in different market segments will enable future growth.

(ii) Threats
a. Economic uncertainty: After relative stability of low crude prices in the first half of 2016, the Company has seen an upward trend of base oil costs from late 2016, which rose further in 2017. This is likely to continue throughout 2018, based on the current and future market environment estimates.

b. GST: With GST rollout in 2017, there was very low inventory and stocking, and hence, overall production.
The effect started diminishing gradually in the second half of 2017. Also, the Company has been one of the first among lubricant players to transition smoothly to GST and bill customers immediately, post its introduction.
While some uncertainty around GST implementation currently exists, and measures are being taken to iron out these issues, this uncertainty is likely to continue in 2018.

c. Competitive activity: Competition in the lubricants market is intense and most international players have identified India as a focus market. Competitive activity is likely to remain high in the foreseeable future. There is also a trend of some OEMs introducing lubricants under their own brand name, further impacting the competitive landscape.

OPPORTUNITIES AND THREATS

(i) Opportunities
a. Personal mobility: With multiple opportunities in personal mobility, including the growth of first time users, increase in usage in smaller towns and rural areas, as well as a growing number of women riders, the Company is tapping these segments for growth.

b. Original Equipment Manufacturer (OEM) partnerships: The Company works with OEMs to build enduring partnerships, such as its recent tie-up with Maruti for their premium Nexa channel and Piaggio for two-wheelers. It also works with OEMs on product development with new technologies as well as addressing the environmental needs of lower emission and fuel efficiency.

c. Medium / light commercial vehicles (MLCV): While the MLCV segment was moderately impacted by the economic slowdown in the first half of 2017, it is poised for growth due to the last-mile connectivity offered, which enables the Company to continue to focus on this category.

d. Improving technology in trucks: With the advent of stricter emission norms resulting in newer technologies
for trucks, the CI4+ segment is the fastest growing segment in the commercial vehicle category, in which the Castrol India enjoys a strong position.

e. Distribution: The Company has a large distribution network in the retail market. Renewed focus on distribution and customer reach in different market segments will enable future growth.

(ii) Threats
a. Economic uncertainty: After relative stability of low crude prices in the first half of 2016, the Company has seen an upward trend of base oil costs from late 2016, which rose further in 2017. This is likely to continue throughout 2018, based on the current and future market environment estimates.

b. GST: With GST rollout in 2017, there was very low inventory and stocking, and hence, overall production.
The effect started diminishing gradually in the second half of 2017. Also, the Company has been one of the first among lubricant players to transition smoothly to GST and bill customers immediately, post its introduction.
While some uncertainty around GST implementation currently exists, and measures are being taken to iron out these issues, this uncertainty is likely to continue in 2018.

c. Competitive activity: Competition in the lubricants market is intense and most international players have identified India as a focus market. Competitive activity is likely to remain high in the foreseeable future. There is also a trend of some OEMs introducing lubricants under their own brand name, further impacting the competitive landscape.

Volumes decline in non-Maggi portfolio disconcerting

Nestle India Ltd does not disclose segmental details in quarterly results and these disclosures shared in the annual report feature disappointments particularly on volumes. While
prepared dishes and Cooking aids (primarily Maggi noodles) sales declined by 55.6% YoY in CY15 to INR13.1b (15.6% of sales in CY15) due to the Maggi issue, the largest segment, milk and nutrition (55.4% of sales in CY15) grew by only 2.1% YoY in value terms, the lowest level of growth since the turn of the
millennium. Even this growth in the segment was mainly led by realization
growth of 4.9% with volumes declining 2.7% YoY, the fourth consecutive year
of volume decline in what is Nestle India’s largest segment. The other two non-
Maggi segments, Chocolate and Confectionary as well as beverages also
reported disappointing numbers in CY15 with volumes for both segments
actually declining in double digits by 19.5% and 10.3% respectively. Volumes
for both these segments show a worsening trend in recent years.