Sunday, March 16, 2025

Britannia Marie Gold honoured Avani Lekhara by launching limited edition packs


What has Britannia Marie Gold got to do with shooting 🤔 

Britannia Marie Gold honoured Avani Lekhara who won Gold at the Paris 2024 and Tokyo 2020 Paralympic Games. For the first time in 18 years, Britannia launched a limited edition pack in which they reshaped the iconic brand not just to match Avani's 4.5 cm target but to make us consumers feel quite literally the precision required to hit the mark from 10 mtrs away. Every biscuit in the pack is intricately engraved with the same placement of Avani's historic winning shots. It's just not a design but tribute to her grit, focus and perfection measured in millimeter. 
The advertising agency responsible for this brilliant creative work just didn't tell a story but made it tangible.  They turned inspiration into something that consumers can hold, taste and experience. Some victories are are just not seen but felt and savoured. 

(March 2025) 
* Marketing Initiative 
* Out Of The Box Marketing Initiative

Sunday, February 23, 2025

Friday, February 21, 2025

KFC master franchisee in Turkey to close all 537 outlets in Turkey


Turkish İş Gıda A.Ş., which operated franchises for KFC and Pizza Hut across Turkey, on Feb. 12, 2025 announced it would start layoffs after it declared bankruptcy due to debts amounting to 7.7 billion TL.

Nita Ambani addressed employees to mark 25 years of Jamnagar Refinery in Gujarat on 2025-01-03


Nita Ambani remembering Dhirubhai Ambani while addressing employees and their families gathered to celebrate 25 years of Jamnagar Refinery in Gujarat on 2025-01-03. 

Sunday, February 02, 2025




Received these with seal broken and wrapping torn on 2025-01-21 after ordering from Amazon in less than 24 hours. Combo pack of 2 x 1 kg Mapro Strawberry jams and 1 x 1 kg Mapro Mixed Fruit Jam were ordered. Barring one pack of Strawberry Jam, the other two arrived with faculty packaging. Took up the issue with Amazon on the date of delivery itself. 
Amazon India replaced all the 3 packs on 2025-01-28 and asked me to retain the packs received earlier. 
Amazon India deserves hearty thanks for being proactive.

Friday, January 17, 2025

Anand Mahindra emphasized the importance of quality over quantity when it comes to work


At the Viksit Bharat Young Leaders Dialogue in early January 2025, speaking to journalist Palki Sharma, the chairman of Mahindra Group emphasized the importance of quality over quantity when it comes to work.

When asked how many hours he works in a week, Mahindra said, “This is what I wanted to avoid. I don’t want it to be about time. I don’t want it to be about quantity. Ask me about the quality of my work. Don’t ask me how many hours I have worked.”Taking a dig at Subrahmanyan’s remark—where he questioned, “How long can you stare at your wife?”—Mahindra said, “I want to tell people that I am on X or social media not because I am lonely. My wife is wonderful; I love staring at her. So, I am not here to make friends. I am here because social media is an amazing business tool. How in one platform, I get feedback from 11 million people.” 
* Education And Career Pundit 
* Marketingpundit 
* How India Travels 
* Carrot N Stick 

Friday, November 08, 2024

Coconut seller in Bangalore advertised his competitors prices


A coconut vendor who started advertising his coconuts for sale in Bangalore has caught the attention of hundreds of people.  He highlighted the price gap between quick commerce apps like Zepto, Blinkit, and BigBasket, which sell coconuts for ₹70 - 80 per unit vis-a-vis his own selling price at ₹55 per unit. 
Marketing Gyanology  
How India Travels 
Marketingpundit

Thursday, October 17, 2024

Happy Durga Puja 2024


Forced myself to wish everyone (except the supporters of the wrongdoers) a very Happy Durga Puja 2024 (although, belated). 

Please pray that the evil/ diabolical/ venomous inspiration provider to wrongdoers is vanquished. 

Me (Deep Banerjee) being based out of Kolkata, am in a pensive mood. I have been in no mood to rejoice the Durga Puja 2024. The entire world knows what's been happening in Kolkata and elsewhere in West Bengal. 
* Greetings From Indian Roadie 
* Greetings From Marketingpundit 
* Greetings From Deep Banerjee

Friday, August 02, 2024

Brands that don’t sponsor athletes cannot legally use their images in ads


According to an ET report, brands using photos and videos of Indian Olympic medal winners in their ads without sponsoring them will face legal notices for violating personality rights, according to executives managing top Indian athletes. Manu Bhaker, a 22-year-old shooter who won a bronze medal at the Paris Olympics on July 28, 2024, has seen congratulatory messages from brands that haven’t sponsored her. "Since yesterday, almost two dozen brands not associated with Manu have posted congratulatory ads on social media using her images. This is not allowed, and we are sending legal notices to these brands," said Neerav Tomar, MD of IOS Sports & Entertainment, which manages Bhaker. A spokesperson from Baseline Ventures, representing boxer Nikhat Zareen and badminton players Chirag Shetty and Satwiksairaj Rankireddy, added, "Brands that don’t sponsor our athletes cannot legally use their images in ads. If they do, we will take action."

Sunday, June 16, 2024

Would you like to be seen in this Honda Amaze spotted in Salt Lake



Someone in his mid or late 30s with dyed hairs considers it cool and funky to be seen driving around Salt Lake and the Eastern Metropolitan Bypass in Kolkata with family members in this piece of Honda Amaze. 

Will you be keen to be seen zooming around town in this piece of car? 

Inference: Any product (service) and every product (service) is not meant for anybody and everybody. 
This logic holds good for every product and service. 
It's a perfect example to define and describe 'market segmentation' and 'target audience'. 

Photo clicked somewhere in Salt Lake on 2024-03-14 afternoon. 
* Marketing Gyanology 
* Marketingpundit

Wednesday, March 27, 2024

Durex - Holi 2024 topical advertisement


Durex, Holi 2024 topical advertisement. 

Bpcl BeCafe outlet launched in Sopore in March 2024





Sopore, the charming Apple Town of Kashmir, now boasts its very own BeCafe, nestled at BPCL Filling Station, M/s Hassan Motors. 
Whether you're a local resident or an Indian Roadie (and associated forums) member/ follower en-route to the mesmerizing Uri and Ketan border points, make sure to recharge and rejuvenate at the new BeCafe outlet. With an array of flavors, experiences, and memories waiting to be discovered, there's something special for everyone. 
The outlet was inaugurated by Shri Sukhmal Jain, Director (Marketing) along with Shri Santosh Kumar, ED Incharge Retail, and other distinguished dignitaries in end March 2024, marking the beginning of a delightful culinary journey in this picturesque town. 

* BPCL  
* BeCafe Experience

Tuesday, March 19, 2024

Sreeleather opened in Midnapore in early September 2023



Kolkata headquartered footwear and leather accessories retailer Sreeleather opened a new store in Midnapore town in early September 2023. Watch  the frenzy amongst the target audience. 

Friday, December 15, 2023

2024 Instagram Trend Talk report unveiled on 2023-12-04

Instagram unveiled the 2024 Instagram Trend Talk on 2023-12-04. The report focuses on Gen Z’s take on trends that will drive global culture in the year ahead.

2023 has been a year on socials to remember. From Barbie-core painting the world pink, to the rise of the ‘girl dinner’, viral moments and trends on Instagram and beyond have been driving global culture and influencing Gen Z’s next move.

Instagram’s Trend Talk, conducted in partnership with WGSN, shares the results of a sweeping survey looking at Gen Z trends across the US, UK, Brazil, India, and South Korea. The survey asked about topics, issues, and trends that matter to Gen Z and identified what you can expect to see all over the platform in 2024 - from fashion, beauty, social media, dating, friendships, and more.

2024 Instagram Trend Talk Topics

Key findings from the report include:

Fashion and Beauty

  • Gen Z are focusing on sustainable fashion goals in 2024. They are most likely to buy fewer new clothes, repeat outfits and shop locally. The Top 5 Sustainable Fashion Practices we will see from Gen Z this coming year include:
    ○ #1 Buy Less New Clothes
    ○ #2 Repeating Outfits
    ○ #3 Shopping Local
    ○ #4 Thrifting and/or shopping secondhand online or IRL
  • Top 5 Fashion Trends in 2024 globally:
    ○ #1 Modest Dressing
    ○ #2 Thrifting, Vintage, Heirloom
    ○ #3 Repeating outfits to be more sustainable
    ○ #4 Wearing clothes in unexpected ways
    ○ #5 DIY
  • Fashion and beauty are going to be all about individuality, with nearly 1/3 of Gen Z saying that they are looking to get more creative with how they dress, followed closely by finding their signature scent and their own ‘core’ aesthetic.
  • As they identify their ‘core’ aesthetics, Gen Z will be looking to fill their closets with clothing that they feel good in. People across surveyed countries agree that they want their clothing choices to express that they are comfortable.
  • Gen Z respondents noted that ‘A New Hairstyle’ was their favorite beauty tip they learned from social media, followed by skincare.
  • Shaved eyebrows are out, with Gen Z identifying this beauty trend as the one they would like to see left in the past.
  • Fragrance creators are on the rise, as over 1/4 of Gen Z plan to express themselves by discovering a signature scent in 2024.

Social Media

  • Gen Z is all about prioritizing meaningful connections in 2024, with the generation planning to use social media to keep up with their friends and family. A close second was to stay on top of trends (Fashion, Music, Tech).
  • When asked how they use their Instagram to get closer to someone, the top ways were: liking someone’s story, sending reels or memes in DMs, and liking a post on their feed.

Dating and Friendship

  • Gen Z is as single as ever with 63% of respondents stating their relationship status as such. They may not be trying to change that any time soon, with their top relationship priority for 2024 being ‘strengthening my current relationships.’
  • After meeting someone new, 28% of Gen Zs make the first move by exchanging Instagram handles as opposed to exchanging phone numbers.
  • ‘Chewing with your mouth open’ was the overall top ick across all surveyed countries. The Top 5 Icks across all countries surveyed:
    ○ #1 Chewing with their mouth open 
    ○ #2 Bad sense of humor or taste in memes
    ○ #3 Dirty fingernails
    ○ #4 Uses baby voice
    ○ #5 Follows their ex on IG
  • The top ways Gen Z flirt with their crush on Instagram include liking someone’s story, putting someone on their story or photo dump, or adding someone to their Close Friends list.
  • When asked about what they value most about their friends, the leading response across surveyed regions was: ‘I can tell them anything,’ followed by ‘they get me better than anyone else.’

Lifestyle

  • Next year is going to be defined as Gen Z’s growth era, with many honing in on self improvement and development for the year ahead. Gen Z’s top eras for 2024:
    ○ #1 Self Improvement or Development
    ○ #2 Lucky
    ○ #3 Unapologetically Myself
  • Gen Z are a generation of self-starters with 1 in 3 saying the best way to achieve wealth was through some form of self-employment.
  • Gen Z’s top three priorities for 2024 are to “stay healthy” (work out regularly, eat healthy etc.), explore a career path, and travel.

Food

  • Gen Z are interested in trying trending foods and ingredients, with 45% saying they are interested in consuming vegan products, and 42% saying they are interested in trying plant based meat.

Celebrities

  • Gen Z’s knows what it means to be members of a fan army with 75% belonging to fandoms. Top fandoms globally are related to:
    ○ #1 TV show / anime
    ○ #2 Musicians
    ○ #3 Video games
  • The majority of Gen Zs report that they have sent a DM to a celebrity on Instagram, expressing that sending that DM is the best way for them to show their support and appreciation.

Activism

  • In 2024, Gen Z will take action on the issues most important to them through ‘educating yourself/others,’ ‘voting,’ and ‘using social media to spread awareness.’

Sunday, December 03, 2023

Gautam Singhania has started selling off the Raymond's brand in bits and pieces that his father built


Vijaypat Singhania is heart broken after his son Gautam not only threw him out of his own 36 storied house but also started selling off the brands that the octogenarian had painstakingly built during his heydays under the Raymond's umbrella 😰

Monday, November 20, 2023

Matchstick making


Most of my travel by road throughout my life has mainly been for work. I know many in Indian Roadie and associated forums whose purpose of travel matches mine. 
Spotting road/ vehicle signages, billboards screaming something that's unusual, people engaged in 'out of the box' businesses/ professions, out of the box happenings on every kilometre of road, etc, etc, etc possibly gives me a far bigger kick than getting a glimpse of a snow capped mountain peak or the ocean or the jungles or deserts. 
More than three decades ago while I was with Castrol India, I used to visit the sprawling highly mechanized manufacturing unit of matchstick manufacturer WIMCO near Dakhineswar in North Kolkata. It used to be a thoroughbred blue chip MNC those days. 
The drive on a dug up CR Avenue followed by the indefinite wait at Shyambazar and then a seemingly never ending narrow B.T.Road upto Dunlop Bridge and PWD Road upto Alambazar used to be a whole day's assignment. 
The officials used to serve me wonderful food and beverages. They were so friendly. In one of my official trips to the factory, I happened to meet the head of HR who was there on a factory visit. Some chit-chat followed over coffee and he straight away offered me a lucrative job offer. However, I declined the offer after almost 2 months of negotiations because I wanted to be posted in Mumbai while the offer was for Kolkata. 
The ugly head of communism had already crept in with inciting posters and banners screaming at everyone from every corners of the factory. Within the next few years the heavily overstaffed company closed down thanks to Jyoti Basu's militancy policies and Indira Gandhi's policies of reservation of matchstick manufacturing for the SME sector. 
Those tiring drives in mid/ late 1980s made me an even more confident roadie on the bumpy roads of Kolkata in yesteryears. 
The attached video of matchstick manufacturing in some small unit somewhere in India is far more relevant for me than any photos, reels and videos depicting a setting sun along a riverfront. 
* Indian Roadie Is Travel Plus Plus 
* Indian Roadie Is Automobiles Plus Plus 
* Indian Roadie Travel For Work 
* Indian Roadie Drive For Work 
* Indian Roadie Recollections

Sunday, October 15, 2023

No Bindi No Business - Shefali Vaidya the anti Hindu fake activists


* No Bindi No Business 

I am with Shefali Vaidya. 

Fake activists and third graded advertising professionals who wake up during Hindu festivals only. 

They should be named and shamed. 
I am dying to name atleast one such rascal! He should not live in peace. 
* Good Ad Bad Ad

Sunday, August 13, 2023

Air India unveiled a new brand logo and aircraft livery on 2023-08-10


Air India revealed a new brand logo and aircraft livery on 2023-08-10, marking the dawn of the makeover. The unveiling comes as the airline embarks on a journey to upgrade its fleet with the historic acquisition of 470 new aircraft in a multi-billion-dollar deal at the Paris Air Show 2023. 

There’s a new window of possibilities rising in the sky.
The new look reimagines the iconic Indian window, also part of our history, into a gold window frame, symbolising a “Window of Possibilities”. 

The new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern. 

Travellers will begin to see the new logo and design starting December 2023. 
* Marketingpundit 
* MarketingGyanology 
* Good Ad Bad Ad 
* Branding

Wednesday, July 26, 2023

There's no brand loyalty for D2C brands in 2023


There's hardly any brand loyalty in D2C brands in India as in 2023. 
Content courtesy: Instagram @ casarthakahuja

Monday, July 17, 2023

Narendra Modi's style of personal branding and reputation management


My country's CMO Narendra Modiji's style of personal branding and reputation management (upto July 2023) perfectly described by Palki Sharma. 
* What Has Modi Done

Sunday, July 09, 2023

What made Sugar Cosmetics successful


What made Sugar Cosmetics founded by IIM-A alumni couple Vineeta Singh and Kaushik Mukherjee click. 

Thursday, June 15, 2023

Offbeat CCU - Sounds of Kolkata


A journey through Kolkata, using only sounds of the city.
Every sound is guaranteed to flash a memory in front of your eyes if you know the city well .... very creative, excellent production for OFFBEAT CCU. 

Monday, May 22, 2023

Tribute to filmmaker Mrinal Sen on his birth centenary by Amul






Tribute to filmmaker Mrinal Sen on his birth centenary by Amul in May 2023.
GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 

Wednesday, July 13, 2022

Nostalgia in ads can evoke fuzzy feelings in consumers


Nostalgia in ads can evoke fuzzy feelings in consumers. But what if the customers are younger millennials and Gen Z with no idea of the original ad creative or jingle? Then does drawing from the past really work?

Took a closer look at nostalgia in marketing for @ETBrandEquity. 

Courtesy: Mukta Lad 

https://t.co/qfEp8ZV3hR

Satbir Singh on govt decision to ban surrogate advertisements


Satbir Singh's article in The Brand Equity dated 2022-07-13 on government's decision to ban surrogate advertisements. 

Saturday, April 16, 2022

Subho Nobo Borsho 2022 and unveiling of Indian Roadie eGranth


Subho Nobo Borsho 2022/ Happy Baisakhi/ Happy Bihu/ Happy Puthandu/ Happy Vishu/ Happy Pana Sankranti to everyone. 
Also announcing the unveiling of monthly eBooks, viz. Indian Roadie eGranth. 
* LiveToHelp_HappyToDrive 

P.S: If you are keen to receive the treasure trove of information every month, please comment with your WhatsApp number,  E-mail ID, location in the comments section or message me (Deep Banerjee) the basic details asked for so that I can despatch the same to you, absolutely free.

Friday, February 25, 2022

Prega News topical advt - Women's Day 2022


Women's Day campaign 2022 for Prega News (a brand of Mankind Pharma Ltd) featuring Sayantani Ghosh. 

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women's Day 2022 with Prega News, it's time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth! 
* Womens Day 2022
* Prega News 
* Mankind Pharma
* Mankind Pharma Topical 
* Topical Advertisement  
* GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Wednesday, December 01, 2021

Mercedes Benz EQC - extremely fast


All new electric Mercedes Benz EQC, extremely fast. 
(November 2021) 
* Indian Roadie Automotive Advertisements 
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Good Ad Bad Ad, Marketingpundit, Marketing Gyanology,  Indian Roadie (and associated forums) are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Sunday, November 07, 2021

Facebook's policy of allowing memberd to join groups automatically is not acceptable

Facebook wants people to join 'public groups' automatically without approval by admins/ moderators. There's nothing that admins/ moderators can do to stop that. If the group setting is changed to 'private',  the same can't be changed to public ever again. 

And why so? Ostensibly it's to ease the work pressure of admins/ moderators of having to approve any new joinee individually. By allowing people to join public groups automatically, Facebook supposedly is facilitating increase of engagement in public groups. 
It's an utterly fake narrative by Facebook app, Facebook Community, Facebook Security. 

It's evident that Facebook in India (I am not interested in what it does overseas) supports and encourages spammers, wrongdoers and disruptors on its social media platform. I strongly detest and oppose such one sided decisions by Facebook. 

If we admins/ moderators are not vigilant enough by choosing the right Facebook settings, anyone can also post/ comment/reply automatically without even joining any public groups.  

Cyberlaws in India rightfully hold admins/ moderators of groups/ forums responsible for any mischievous activity or wrongdoings in the group. 
Admins/ moderators will now have to be on tenterhooks to continuously weed out unwanted disruptors and people with heinous intentions out of the groups they are responsible for. 

I am publicly announcing my extreme displeasure on Facebook unanimously implementing these dangerous changes. 
I as the admin/ moderator of quite a few groups/ forums should not be held responsible for any potentially harmful/ anti national activities happening in my groups/ forums because of such changes being introduced by Facebook. 

Requesting Narendra Modi ji, PMO India, Amit Shah, Ministry of Home Affairs, Government of India to immediately intervene. 

Requesting every Facebook user and Facebook group admin/ moderator who feels threatened by the unilateral moves by Facebook as a corporate entity to share my concern and tag all relevant law enforcing authorities across India. 

Friday, October 22, 2021

Get married paying EMI


The Out Of Home (OOH) billboard in Kolkata is inviting people to get married by paying EMIs. 
I am extremely inquisitive to know what the NBFC lender will do if the borrower fails to pay the EMIs. 
Will the company 'seize' the wife or the husband, the way they do for cars and bikes? 
* Marketingpundit 
* Good Ad Bad Ad 
* Laugh Aloud 

Wednesday, September 01, 2021

Citroen and Mitsubishi opened a mnfg plant jointly in Russia


Citroen and Mitsubishi opened a manufacturing plant in Russia together. Do not know, whether to aplaud the drivers or the dancers.  This advertisement is a work of art in itself. 
* Good Ad Bad Ad 
* Marketingpundit 

Tata Safari Dicor - I always wanted to


Tata Safari Dicor - I always wanted to. 

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* Good Ad Bad Ad

Monday, August 30, 2021

Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible


When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 
Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 
* Good Ad Bad Ad 
* Marketing Gyanology 
* Marketingpundit 

Sunday, August 29, 2021

If you want loyal customers [via social], you have to be proactive

One of the most important elements of building customer loyalty via social channels is to provide prompt responses to customer service inquiries, along with content and promotions. If you want loyal customers [via social], you have to be proactive. 
Incompetent presence on social networks is a no-no. 

Organisations must involve marketing and service if they want to leverage social to build loyalty. 

It's important that answers are provided by an actual human being. If a consumer detects that its' an automated response, it could make the situation far worse.

Wednesday, August 25, 2021

Microtarget your marketing to yield less leads but better conversion

Spending money on an event that attracts 5,000 people is great - if those 5,000 people will ever buy from you. It's better to microtarget your marketing whenever possible to yield less leads but better conversion. Focus on quality vis-a-vis quantity. 

You never know where your next customer may come from. Regardless of your target audience, let data be your guide. 

(Repost from the Facebook wallpost of Deep Banerjee dated 2011-08-26) 

Monday, August 09, 2021

FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers in August 2012


On 7th & 8th August 2012, two hot-dog carts filled with 10,000 'vibrators' hit hot spots around Manhattan and gave away FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up. 

The carts featured the 'Trojan Vibrations' brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” 

The location of the carts were posted continuously on the Trojan Vibrations Facebook page. 

With an advertising spend of $10.5 million of its vibrators in 2011, sales growth of sexual enhancement devices in drugstores and mass retailers in the last year has gone up 23.2 percent over the previous year! 

Saturday, July 17, 2021

50% of India's GDP comes from the unorganized sector employing 90% of India's workforce


50% of India's GDP comes from the unorganized sector employing 90% of India's workforce. 
The science, art and cognitive abilities involved in sales and marketing, knowingly or unknowingly, are far more complex than what people who have never had a hands on experience in even selling a 'churan' worth ₹0.50 can even dream of. 



* Marketingpundit 
* MarketingGyanology

Monday, July 12, 2021

Buying, selling, being sold

Buying is a pleasurable process where you happily exchange money for something you want or need. 

Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It's all about overcoming objections, coercion, manipulation. 

Likewise, being sold is not enjoyable to a customer. That's why people have built-in sales resistance, that's automatically and unconsciously triggered at any attempt at selling them.

Tuesday, June 08, 2021

Bharat Petroleum commissioned 2444 new fuel stations in 2020 - 2021


In 2020 - 2021, Bharat Petroleum commissioned 2,444 new fuel stations to better connect the nation. This is the highest number of outlets commissioned in a financial year, taking the total network of BPCL fuel stations to 18,637.
With every new outlet in a remote location added to our network, BPCL is opening up a world of possibilities for the people living there. 
Source: BPCL 



* BharatPetroleum 
* EnergisingLives

India is world's largest producer of milk


India is world's largest producer of milk. 
* Secondary Research

Thursday, April 08, 2021

Kia Motors India - Women’s Day 2021


Kia Motors India 
Happy Women’s day? What is that? 
Women are Badass. They conquer the world, Every day.
One day is not enough to celebrate their greatness. 

* EveryDayWomensDay

Tuesday, January 26, 2021

Ensure Diabetes Care featuring Kitu Godwani


Diabetes isn’t something you need to be afraid of. All you need is the right nutrition, exercise and a little care!
On World Diabetes Day 2021, spread the ‘Message of Care’ to help your loved ones manage Diabetes better.
Ensure® Diabetes Care is a diabetes specific nutrition, which is scientifically formulated to help manage blood glucose levels with its slow energy release system. It contains modified maltodextrin that helps in the steady release of energy and prevents blood sugar spikes, hence helping manage diabetes. 



* World Diabetes Day 
* Ensure Diabetes Care 
* Message Of Care 

Sunday, November 15, 2020

Ray-Ban, born to be wild


Ray-Ban, born to be wild. 
* Marketing Gyanology, Good Ad Bad Ad are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Monday, November 09, 2020

Innovative measure by Indore Police to scare lockdown violators in April 2020

 

Yamraj sat on the bonnet of a police vehicle in Indore to scare away lockdown violators. 



Marketing Gyanology, Good Ad Bad Ad 
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Arogya Setu App promoted by Ajay Devgan


Arogya Setu App was promoted by Government of India using Ajay Devgan as the influencer. 

Sunday, November 01, 2020

Tanishq - controversial advertisement 2020-10


The Tanishq advertisement which hurt Hindu sentiments and led to the company issuing an apology. 

Mercedes Benz E-Klasse - beauty with brains


Beauty without brains, becoming qualified without getting educated, and good looking strong cars which love spending more time in the workshop with their newbie roadie fanboys who nevertheless keep eulogizing those brands  .....
are so similar in every respect!
Mercedes Benz E-Klasse is beauty with brains. 
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Marketing Gyanology, Good Ad Bad Ad, Indian Roadie, Automobile Brand Admirers
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Zomato facilitates bonding of relationships


Zomato facilitates bonding new relationships 😊 
Humor always works wonders in brand recall and customer engagement.
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#GoodAdBadAd, #MarketingGyanology are initiatives by #Marketingpundit, the virtual space identity of Deep Banerjee.

Amazon Alexa - when a car becomes too intelligent to handle


Amazon Alexa makes a car too intelligent to handle. 
You will be left wondering if it is really good to have a car which is too intelligent 😀

Thursday, September 24, 2020

Bata printad from the early 1970s

 

An old print advertisement of Bata from the early 1970s from their in-house newsmagazine, Bata Vichitra. 
The shoe was priced at 11 annas then. 
The ad copy warned consumers of a fatal disease in the event of getting wounded while walking barefooted. 
From the archives of: Amitabha Mukhopadhyay. 



#GoodAdBadAd, #MarketingGyanology, #MarketingPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 
Students and professionals of sales, marketing, media and communication will do good to follow: www.GoodAdBadAd.blogspot.com

Friday, September 18, 2020

Morris Garage topical advt- Teacher's Day 2020


What better way to teach your kids All ‘Bout Cars this Teachers Day than grooving to the MG ABC song! 🚗 🎶 'Teach Them Young'. 

* Teacher's Day 2020 
* Morris Garages  
* Morris Garages 'topical advertisement' 
* MG Brand Admirers 
* Indian Roadie 

#MarketingGyanology#GoodAdBad#Marketingpundit#EducationAndCareerPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Friday, August 07, 2020

Bhagwat Prasad Pandey, MP Police Officer (Episode 08)


Bhagwat Prasad Pandey, MP Police Officer (Episode 08):
His sense of humor while enforcing lockdown by patrolling on the roads of Sidhi, MP in his official Mahindra Bolero was unbeatable.
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* Personal Branding
* Reputation Management
* Indian Roadie Covid19 Lockdown Tales
* Indian Roadie Covid19 Warriors

Amazon India topical advt - Raakhi 2020


Amazon India - Nayi Shuruaaton ki Apni Dukaan

Agency: Ogilvy, Bengaluru.

#Raakhi 2020 
Amazon India #topical
#TopicalAdvertisement
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Friday, July 17, 2020

Ulka Sadhalkar of Pune has transformed junked buses into toilets for women


Ulka Sadhalkar, Entrepreneur from Pune has been transforming junked unusable buses lying by the roadside, into clean hygienic and aesthetic toilets for women.
Requesting Indian Roadie 'Facebook page' fans, 'Facebook group' members, Twitter followers, YouTube subscribers, Blogspot followers, Instagram followers, LinkedIn followers to say a 'hello' or convey a congratulatory message to Ulka for her novel and innovative initiative.
Ulka deserves the proverbial 'carrot' in #CarrotNStick 👍 

Thursday, June 25, 2020

Bhagwat Prasad Pandey, MP Police Officer (Episode 07) reprimanded a man on the road who went out to buy 'pudina' during lockdown at Sidhi


Bhagwat Prasad Pandey, MP Police Officer (Episode 07)  reprimanded a man on the road who went out to buy 'pudina' during lockdown at Sidhi, Madhya Pradesh. A few more people spotted on the road were reprimanded, too. 

The Indian Roadie police officer preferred to patrol the roads in his official Mahindra Bolero to enforce the Covid-19 lockdown instead of sitting tight at office. 

Every road travel enthusiast should nurture the no nonsense qualities of the police officer to be safe on the road. 
* Personal Branding 
* Reputation Management 
* Indian Roadie Covid19 Lockdown Tales 

Sunday, June 21, 2020

Parle G topical advt - Father's Day 2020


The love of a father is something different and magical altogether. This Father's Day, share your favourite #ParleG biscuit with your dad and let him know: "Papa, #YouAreMyParleG!"
 
#HappyFathersDay
#FathersDay 2020 
Parle G #topical
#TopicalAdvertisement
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#GoodAdBadAd #Marketingpundit#MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Mumbai Dabbawala


Bhagwat Prasad Pandey, MP Police Officer (Episode 06) chats with migrant workers from Surat on the road at Covid-19 testing hospitals at night


Bhagwat Prasad Pandey, MP Police Officer (Episode 06) meets and chats with migrant workers returning from Surat on the road at Covid-19 testing hospitals in Sidhi at night.
He earns their confidence. The returnees will surely not break the mandatory quarantine rules because of the respect the officer has earned by virtue of his interactions.
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* Personal Branding
* Reputation Management
* Indian Roadie Motivational Tales
* Indian Roadie Covid19 Lockdown Tales

Bhagwat Prasad Pandey, MP Police Officer (Episode 05) is always Happy To Help


Bhagwat Prasad Pandey, MP Police Officer (Episode 04) earns respect from a fruits cum vegetable seller by the roadside in Sidhi


Indian Roadie police officer Bhagwat Prasad Pandey is always Happy To Help (Episode - 4):

Bhagwat Prasad Pandey knows how to earn respect while carrying out his official duty as a police officer in Sidhi, MP.
He is seen on the road in his official Mahindra Bolero from early in the morning till late in the evening enforcing lockdown guidelines, arranging quarantine facilities for migrant workers reaching the district town of Sidhi and surrounding villages, and providing masks/ foodstuff/ relief materials to whoever is in need of those.
Watch how wonderfully he builds up  rapport with a fruits cum vegetable seller by the roadside and earns his respect.
His favorite quote to reprimand people out on the road without concrete reasons is "#RajaKiNaatiHo" 😂
This was during the lockdown period in May 2020.
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* Personal Branding
* Reputation Management
* How India Travels
* CarrotNStick
* Indian Roadie Motivational Stories

Bhagwat Prasad Pandey, MP Police Officer (Episode 03) is always Happy To Help


Humour and display of humanity while policing on the road in Sidhi, a small semi-rural town near Singrauli in Madhya Pradesh has fetched Bhagwat Prasad Pandey the much needed results plus a lot of personal branding and reputation management ever since April 2020.

He is seen patrolling the roads of Sidhi    and the surrounding villages driving his official Mahindra Bolero from early morning to late evening (and at times stretching to the wee hours of the morning) without displaying any fatigue and/ or irritation. The officer performs on self motivation. He doesn't work on the hypocritic inspiration of his political bosses.

The daunting challenge before him is to:
- make the poor semi-educated and illiterate population aware of the dangers of highly contagious Coronavirus.
- keep the largely rural population confined to their homes without the use of brutal force that police forces across the nation are known for.
- make people aware of the need to wear masks or wrap up the face.
- make arrangements for free food and essential supplies for the needy during the nationwide lockdown w.e.f March 25, 2020.
- ensure healthcare and quarantine facilities for anyone who needs it.
- Etc, etc, etc.

Live videos of Bhagwat Prasad Pandey on Facebook and YouTube and his style of policing (read, management) has become extremely popular with the Hindi speaking populace in MP, UP, Bihar, Chhattisgarh, Rajasthan, Haryana, NCR and elsewhere in India.

People in the small town have been following his instructions out of love and respect. Residents of the town and adjoining villages have come forward to lend a helping hand to supplement his efforts.

Bhagwat Prasad Pandey is our Indian Roadie of the difficult times.

With responsible and self motivated 'coronawarriors' like Bhagwat Prasad Pandey in the forefront, 'INDIA JITEGA, CORONA HAREGA'.

Bharat Mata Ki Jai 🙏

Fellow Indian Roadie fans and members, please join me in writing a few words to keep the adrenaline in the young officer running high.
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* Personal branding
* Reputation management 

Monday, May 25, 2020

ITC Dark Fantasy advt - What happens when more than 50 young faces come together - May 2020


What happens when more than 50 young faces from across the country come together virtually and pause to look inside?

Wonderfully presented by ITC 👌

* ITC
* Dark Fantasy Choco Fills
* A Lot Can Happen Inside
* Cant Wait Wont Wait
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Friday, May 15, 2020

Bhagwat Prasad Pandey, MP Police Officer (Episode 02) is always Happy To Help


Bhagwat Prasad Pandey is a glowing example of how to use social media fruitfully for 'personal branding' and 'reputation management'.
Bhagwat Prasad Pandey, MP police officer has been spending long hours on the road in Madhya Pradesh ever since nationwide Lockdown 1.0 was announced in end March 2020.
He is regularly spotted diligently convincing educated people to stay at home, viz. those who flout Covid19 lockdown rules without valid reasons.
His style of functioning and communicating is purely no nonsense and thoroughly business like.
Little wonders that people respect him and in the process he has already built up a phenomenal brand equity for himself.
Bhagwat Prasad Pandey is our perfect IndianRoadie. He deserves the proverbial 'carrot' in 'CarrotNStick'.
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* Indian Roadie Covid19 Lockdown Tales,
* Indian Roadie,
* How India Travels,
* CarrotNStick,
* Personal Branding,
* Reputation Management,
* Education And Career Pundit,
* Indian Roadie Inspirational Tales,
* Marketingpundit,
* Bhagwat Prasad Pandey, 

Bhagwat Prasad Pandey, MP Police Officer (Episode 01) is always Happy To Help


Madhya Pradesh cop, Bhagwat Prasad Pandey is schooling Covid-19 lockdown violators in his unique style and creative ways of policing ever since March - April 2020.
He has been spotted using mimicry and poetry to make people follow lockdown rules. Not just this, the real-life Robinhood Pandey is frequently seen helping the needy and elderly while on duty in the small district town of Sidhi and surrounding villages in Madhya Pradesh.
His ability to spontaneously say rhyming couplets is praiseworthy.
While fulfilling his responsibility, this able cop who is always seen on the road in his Mahindra Bolero, is surely giving us reasons to smile while urging people to stay at home.
Bhagwat Prasad Pandey is our perfect IndianRoadie. He deserves the proverbial 'carrot' in 'CarrotNStick'.
We in Indian Roadie wish him every success, happiness and career progression. India needs lots of able cops like him.
Bhagwat Prasad Pandey is a glowing example of how to use social media fruitfully for 'personal branding' and 'reputation management'.
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* Indian Roadie Covid19 Lockdown Tales
* Indian Roadie
* How India Travels
* CarrotNStick
* Personal Branding
* Reputation Management
* Education And Career Pundit
* Indian Roadie Inspirational Tales
* Marketingpundit
* Bhagwat Prasad Pandey

Saturday, May 09, 2020

Danone India topical advt - Mother's Day 2020


Danone India expressed their gratitude to every mother who keeps balancing their lives for the better. Near or far, wherever they are, Danone urged all to take a moment to thank the mother.

What did you do to make your mother feel special? Let's hear.

* Happy Mothers Day
* Mothers Day 2020
Danone India 'topical'
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Asian Paints topical advt - Mother's Day 2020


Hungry face, naughty face ya potty face, Moms know it all! Har ghar mein hai aise kayi cute MOMents of love that bring us closer to our mothers. Asian Paints pay an ode to all the Moms who love & understand us unconditionally and create many such #MOMentsOfLove, every day!
Tell us in the comments, aapka cute MOMent of love kya hai?

* HappyMothersDay
* MothersDay 2020
Asian Paints 'topical'
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 

Thursday, May 07, 2020

Parle G topical advt - Mother's Day 2020


Today, 2020-05-07 is a day to remember everything our mothers have done for us through our lives and thank them for it. We wouldn’t be who we are today without them. Mothers, we salute you. Happy Mother’s Day!

* ParleG
* Happy Mothers Day
* Mothers Day 2020
* Stay Home Stay Safe
* Biscuit
* Ghar Ka Khaana
* ParleG topical
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Sunday, April 19, 2020

Audi India topical advt - 'Four Rings Challenge' during lockdown w.e.f March 2020


Audi India urged people to use their time at home during the 'lockdown' to get creative.
The luxury car brand manufacturer invited people to use their imagination to create the four rings and share it with them using  #FourRingsChallenge.
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* Covid19
* Coronavirus
* Topical Advertisement 
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'Good Ad Bad Ad', 'Marketingpundit', 'Marketing Gyanology', 'Indian Roadie' are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Friday, April 17, 2020

Toyota India topical advt - extended warranty because of nationwide lockdown


As you do your part in flattening the curve, Toyota India is doing theirs in ensuring that you are taken care of.
* Toyota With India
* Toyota topical  
* Topical Advertisement
* Coronavirus
* lockdown
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GoodAdBadAd, Marketingpundit, MarketingGyanology, IndianRoadie are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.