Marketingpundit is a forum to share and discuss ethical and unethical trends in marketing, branding, advertising, insights, brand activation, selling, sales figures & statistics, qualitative/ quantitative primary and secondary research, product and service launches or relaunches, packaging, social media, training, awards, interviews, press releases, career movements, etc from around the globe. For professionals and students, Marketingpundit should serve as a treasure trove of knowledge.
Sunday, March 16, 2025
Britannia Marie Gold honoured Avani Lekhara by launching limited edition packs
Friday, February 21, 2025
KFC master franchisee in Turkey to close all 537 outlets in Turkey
Nita Ambani addressed employees to mark 25 years of Jamnagar Refinery in Gujarat on 2025-01-03
Sunday, February 02, 2025
Friday, January 17, 2025
Anand Mahindra emphasized the importance of quality over quantity when it comes to work
Friday, November 08, 2024
Coconut seller in Bangalore advertised his competitors prices
Thursday, October 17, 2024
Happy Durga Puja 2024
Friday, August 02, 2024
Brands that don’t sponsor athletes cannot legally use their images in ads
Sunday, June 16, 2024
Would you like to be seen in this Honda Amaze spotted in Salt Lake
Wednesday, March 27, 2024
Bpcl BeCafe outlet launched in Sopore in March 2024
The outlet was inaugurated by Shri Sukhmal Jain, Director (Marketing) along with Shri Santosh Kumar, ED Incharge Retail, and other distinguished dignitaries in end March 2024, marking the beginning of a delightful culinary journey in this picturesque town.
* BPCL
* BeCafe Experience
Tuesday, March 19, 2024
Sreeleather opened in Midnapore in early September 2023
Friday, December 15, 2023
2024 Instagram Trend Talk report unveiled on 2023-12-04
Instagram unveiled the 2024 Instagram Trend Talk on 2023-12-04. The report focuses on Gen Z’s take on trends that will drive global culture in the year ahead.
2023 has been a year on socials to remember. From Barbie-core painting the world pink, to the rise of the ‘girl dinner’, viral moments and trends on Instagram and beyond have been driving global culture and influencing Gen Z’s next move.
Instagram’s Trend Talk, conducted in partnership with WGSN, shares the results of a sweeping survey looking at Gen Z trends across the US, UK, Brazil, India, and South Korea. The survey asked about topics, issues, and trends that matter to Gen Z and identified what you can expect to see all over the platform in 2024 - from fashion, beauty, social media, dating, friendships, and more.

Key findings from the report include:
Fashion and Beauty
- Gen Z are focusing on sustainable fashion goals in 2024. They are most likely to buy fewer new clothes, repeat outfits and shop locally. The Top 5 Sustainable Fashion Practices we will see from Gen Z this coming year include:
○ #1 Buy Less New Clothes
○ #2 Repeating Outfits
○ #3 Shopping Local
○ #4 Thrifting and/or shopping secondhand online or IRL - Top 5 Fashion Trends in 2024 globally:
○ #1 Modest Dressing
○ #2 Thrifting, Vintage, Heirloom
○ #3 Repeating outfits to be more sustainable
○ #4 Wearing clothes in unexpected ways
○ #5 DIY - Fashion and beauty are going to be all about individuality, with nearly 1/3 of Gen Z saying that they are looking to get more creative with how they dress, followed closely by finding their signature scent and their own ‘core’ aesthetic.
- As they identify their ‘core’ aesthetics, Gen Z will be looking to fill their closets with clothing that they feel good in. People across surveyed countries agree that they want their clothing choices to express that they are comfortable.
- Gen Z respondents noted that ‘A New Hairstyle’ was their favorite beauty tip they learned from social media, followed by skincare.
- Shaved eyebrows are out, with Gen Z identifying this beauty trend as the one they would like to see left in the past.
- Fragrance creators are on the rise, as over 1/4 of Gen Z plan to express themselves by discovering a signature scent in 2024.
Social Media
- Gen Z is all about prioritizing meaningful connections in 2024, with the generation planning to use social media to keep up with their friends and family. A close second was to stay on top of trends (Fashion, Music, Tech).
- When asked how they use their Instagram to get closer to someone, the top ways were: liking someone’s story, sending reels or memes in DMs, and liking a post on their feed.
Dating and Friendship
- Gen Z is as single as ever with 63% of respondents stating their relationship status as such. They may not be trying to change that any time soon, with their top relationship priority for 2024 being ‘strengthening my current relationships.’
- After meeting someone new, 28% of Gen Zs make the first move by exchanging Instagram handles as opposed to exchanging phone numbers.
- ‘Chewing with your mouth open’ was the overall top ick across all surveyed countries. The Top 5 Icks across all countries surveyed:
○ #1 Chewing with their mouth open
○ #2 Bad sense of humor or taste in memes
○ #3 Dirty fingernails
○ #4 Uses baby voice
○ #5 Follows their ex on IG - The top ways Gen Z flirt with their crush on Instagram include liking someone’s story, putting someone on their story or photo dump, or adding someone to their Close Friends list.
- When asked about what they value most about their friends, the leading response across surveyed regions was: ‘I can tell them anything,’ followed by ‘they get me better than anyone else.’
Lifestyle
- Next year is going to be defined as Gen Z’s growth era, with many honing in on self improvement and development for the year ahead. Gen Z’s top eras for 2024:
○ #1 Self Improvement or Development
○ #2 Lucky
○ #3 Unapologetically Myself - Gen Z are a generation of self-starters with 1 in 3 saying the best way to achieve wealth was through some form of self-employment.
- Gen Z’s top three priorities for 2024 are to “stay healthy” (work out regularly, eat healthy etc.), explore a career path, and travel.
Food
- Gen Z are interested in trying trending foods and ingredients, with 45% saying they are interested in consuming vegan products, and 42% saying they are interested in trying plant based meat.
Celebrities
- Gen Z’s knows what it means to be members of a fan army with 75% belonging to fandoms. Top fandoms globally are related to:
○ #1 TV show / anime
○ #2 Musicians
○ #3 Video games - The majority of Gen Zs report that they have sent a DM to a celebrity on Instagram, expressing that sending that DM is the best way for them to show their support and appreciation.
Activism
- In 2024, Gen Z will take action on the issues most important to them through ‘educating yourself/others,’ ‘voting,’ and ‘using social media to spread awareness.’
Sunday, December 03, 2023
Gautam Singhania has started selling off the Raymond's brand in bits and pieces that his father built
Monday, November 20, 2023
Matchstick making
Sunday, October 15, 2023
No Bindi No Business - Shefali Vaidya the anti Hindu fake activists
Sunday, August 13, 2023
Air India unveiled a new brand logo and aircraft livery on 2023-08-10
Wednesday, July 26, 2023
There's no brand loyalty for D2C brands in 2023
Monday, July 17, 2023
Narendra Modi's style of personal branding and reputation management
Sunday, July 09, 2023
What made Sugar Cosmetics successful
Thursday, June 15, 2023
Offbeat CCU - Sounds of Kolkata
Monday, May 22, 2023
Saturday, November 05, 2022
Wednesday, July 13, 2022
Nostalgia in ads can evoke fuzzy feelings in consumers
Satbir Singh on govt decision to ban surrogate advertisements
Saturday, April 16, 2022
Subho Nobo Borsho 2022 and unveiling of Indian Roadie eGranth
Friday, February 25, 2022
Prega News topical advt - Women's Day 2022
Wednesday, December 01, 2021
Mercedes Benz EQC - extremely fast
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Good Ad Bad Ad, Marketingpundit, Marketing Gyanology, Indian Roadie (and associated forums) are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Sunday, November 07, 2021
Facebook's policy of allowing memberd to join groups automatically is not acceptable
And why so? Ostensibly it's to ease the work pressure of admins/ moderators of having to approve any new joinee individually. By allowing people to join public groups automatically, Facebook supposedly is facilitating increase of engagement in public groups.
It's an utterly fake narrative by Facebook app, Facebook Community, Facebook Security.
It's evident that Facebook in India (I am not interested in what it does overseas) supports and encourages spammers, wrongdoers and disruptors on its social media platform. I strongly detest and oppose such one sided decisions by Facebook.
If we admins/ moderators are not vigilant enough by choosing the right Facebook settings, anyone can also post/ comment/reply automatically without even joining any public groups.
Cyberlaws in India rightfully hold admins/ moderators of groups/ forums responsible for any mischievous activity or wrongdoings in the group.
Admins/ moderators will now have to be on tenterhooks to continuously weed out unwanted disruptors and people with heinous intentions out of the groups they are responsible for.
I as the admin/ moderator of quite a few groups/ forums should not be held responsible for any potentially harmful/ anti national activities happening in my groups/ forums because of such changes being introduced by Facebook.
Requesting Narendra Modi ji, PMO India, Amit Shah, Ministry of Home Affairs, Government of India to immediately intervene.
Requesting every Facebook user and Facebook group admin/ moderator who feels threatened by the unilateral moves by Facebook as a corporate entity to share my concern and tag all relevant law enforcing authorities across India.
Friday, October 22, 2021
Get married paying EMI
Wednesday, September 01, 2021
Citroen and Mitsubishi opened a mnfg plant jointly in Russia
Tata Safari Dicor - I always wanted to
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* Good Ad Bad Ad
Monday, August 30, 2021
Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes.
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!!
Sunday, August 29, 2021
If you want loyal customers [via social], you have to be proactive
Organisations must involve marketing and service if they want to leverage social to build loyalty.
It's important that answers are provided by an actual human being. If a consumer detects that its' an automated response, it could make the situation far worse.
Wednesday, August 25, 2021
Microtarget your marketing to yield less leads but better conversion
You never know where your next customer may come from. Regardless of your target audience, let data be your guide.
(Repost from the Facebook wallpost of Deep Banerjee dated 2011-08-26)
Tuesday, August 17, 2021
Monday, August 09, 2021
FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers in August 2012
The carts featured the 'Trojan Vibrations' brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!”
The location of the carts were posted continuously on the Trojan Vibrations Facebook page.
With an advertising spend of $10.5 million of its vibrators in 2011, sales growth of sexual enhancement devices in drugstores and mass retailers in the last year has gone up 23.2 percent over the previous year!
Saturday, July 17, 2021
50% of India's GDP comes from the unorganized sector employing 90% of India's workforce
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* Marketingpundit
* MarketingGyanology
Monday, July 12, 2021
Buying, selling, being sold
Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It's all about overcoming objections, coercion, manipulation.
Likewise, being sold is not enjoyable to a customer. That's why people have built-in sales resistance, that's automatically and unconsciously triggered at any attempt at selling them.
Tuesday, June 08, 2021
Bharat Petroleum commissioned 2444 new fuel stations in 2020 - 2021
Source: BPCL
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* BharatPetroleum
* EnergisingLives
Thursday, April 08, 2021
Kia Motors India - Women’s Day 2021
Women are Badass. They conquer the world, Every day.
One day is not enough to celebrate their greatness.
* EveryDayWomensDay
Tuesday, January 26, 2021
Ensure Diabetes Care featuring Kitu Godwani
Ensure® Diabetes Care is a diabetes specific nutrition, which is scientifically formulated to help manage blood glucose levels with its slow energy release system. It contains modified maltodextrin that helps in the steady release of energy and prevents blood sugar spikes, hence helping manage diabetes.
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* World Diabetes Day
* Ensure Diabetes Care
* Message Of Care
Sunday, November 15, 2020
Ray-Ban, born to be wild
Monday, November 09, 2020
Innovative measure by Indore Police to scare lockdown violators in April 2020
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Marketing Gyanology, Good Ad Bad Ad
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee
Arogya Setu App promoted by Ajay Devgan
Sunday, November 01, 2020
Tanishq - controversial advertisement 2020-10
Mercedes Benz E-Klasse - beauty with brains
Mercedes Benz E-Klasse is beauty with brains.
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Marketing Gyanology, Good Ad Bad Ad, Indian Roadie, Automobile Brand Admirers
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee
Zomato facilitates bonding of relationships
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#GoodAdBadAd, #MarketingGyanology are initiatives by #Marketingpundit, the virtual space identity of Deep Banerjee.
Amazon Alexa - when a car becomes too intelligent to handle
Thursday, September 24, 2020
Bata printad from the early 1970s
The shoe was priced at 11 annas then.
The ad copy warned consumers of a fatal disease in the event of getting wounded while walking barefooted.
From the archives of: Amitabha Mukhopadhyay.
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#GoodAdBadAd, #MarketingGyanology, #MarketingPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Students and professionals of sales, marketing, media and communication will do good to follow: www.GoodAdBadAd.blogspot.com
Friday, September 18, 2020
Morris Garage topical advt- Teacher's Day 2020
#MarketingGyanology, #GoodAdBad, #Marketingpundit, #EducationAndCareerPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Friday, August 07, 2020
Bhagwat Prasad Pandey, MP Police Officer (Episode 08)
Bhagwat Prasad Pandey, MP Police Officer (Episode 08):
His sense of humor while enforcing lockdown by patrolling on the roads of Sidhi, MP in his official Mahindra Bolero was unbeatable.
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* Personal Branding
* Reputation Management
* Indian Roadie Covid19 Lockdown Tales
* Indian Roadie Covid19 Warriors
Amazon India topical advt - Raakhi 2020
Amazon India - Nayi Shuruaaton ki Apni Dukaan
Agency: Ogilvy, Bengaluru.
#Raakhi 2020
Amazon India #topical
#TopicalAdvertisement
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Sunday, July 19, 2020
Friday, July 17, 2020
Ulka Sadhalkar of Pune has transformed junked buses into toilets for women
Ulka Sadhalkar, Entrepreneur from Pune has been transforming junked unusable buses lying by the roadside, into clean hygienic and aesthetic toilets for women.
Requesting Indian Roadie 'Facebook page' fans, 'Facebook group' members, Twitter followers, YouTube subscribers, Blogspot followers, Instagram followers, LinkedIn followers to say a 'hello' or convey a congratulatory message to Ulka for her novel and innovative initiative.
Ulka deserves the proverbial 'carrot' in #CarrotNStick 👍
Thursday, June 25, 2020
Bhagwat Prasad Pandey, MP Police Officer (Episode 07) reprimanded a man on the road who went out to buy 'pudina' during lockdown at Sidhi
Sunday, June 21, 2020
Parle G topical advt - Father's Day 2020
The love of a father is something different and magical altogether. This Father's Day, share your favourite #ParleG biscuit with your dad and let him know: "Papa, #YouAreMyParleG!"
#HappyFathersDay
#FathersDay 2020
Parle G #topical
#TopicalAdvertisement
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Bhagwat Prasad Pandey, MP Police Officer (Episode 06) chats with migrant workers from Surat on the road at Covid-19 testing hospitals at night
Bhagwat Prasad Pandey, MP Police Officer (Episode 06) meets and chats with migrant workers returning from Surat on the road at Covid-19 testing hospitals in Sidhi at night.
He earns their confidence. The returnees will surely not break the mandatory quarantine rules because of the respect the officer has earned by virtue of his interactions.
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* Personal Branding
* Reputation Management
* Indian Roadie Motivational Tales
* Indian Roadie Covid19 Lockdown Tales
Bhagwat Prasad Pandey, MP Police Officer (Episode 04) earns respect from a fruits cum vegetable seller by the roadside in Sidhi
Indian Roadie police officer Bhagwat Prasad Pandey is always Happy To Help (Episode - 4):
He is seen on the road in his official Mahindra Bolero from early in the morning till late in the evening enforcing lockdown guidelines, arranging quarantine facilities for migrant workers reaching the district town of Sidhi and surrounding villages, and providing masks/ foodstuff/ relief materials to whoever is in need of those.
Watch how wonderfully he builds up rapport with a fruits cum vegetable seller by the roadside and earns his respect.
His favorite quote to reprimand people out on the road without concrete reasons is "#RajaKiNaatiHo" 😂
This was during the lockdown period in May 2020.
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* Personal Branding
* Reputation Management
* How India Travels
* CarrotNStick
* Indian Roadie Motivational Stories
Bhagwat Prasad Pandey, MP Police Officer (Episode 03) is always Happy To Help
Humour and display of humanity while policing on the road in Sidhi, a small semi-rural town near Singrauli in Madhya Pradesh has fetched Bhagwat Prasad Pandey the much needed results plus a lot of personal branding and reputation management ever since April 2020.
He is seen patrolling the roads of Sidhi and the surrounding villages driving his official Mahindra Bolero from early morning to late evening (and at times stretching to the wee hours of the morning) without displaying any fatigue and/ or irritation. The officer performs on self motivation. He doesn't work on the hypocritic inspiration of his political bosses.
The daunting challenge before him is to:
- make the poor semi-educated and illiterate population aware of the dangers of highly contagious Coronavirus.
- keep the largely rural population confined to their homes without the use of brutal force that police forces across the nation are known for.
- make people aware of the need to wear masks or wrap up the face.
- make arrangements for free food and essential supplies for the needy during the nationwide lockdown w.e.f March 25, 2020.
- ensure healthcare and quarantine facilities for anyone who needs it.
- Etc, etc, etc.
Live videos of Bhagwat Prasad Pandey on Facebook and YouTube and his style of policing (read, management) has become extremely popular with the Hindi speaking populace in MP, UP, Bihar, Chhattisgarh, Rajasthan, Haryana, NCR and elsewhere in India.
People in the small town have been following his instructions out of love and respect. Residents of the town and adjoining villages have come forward to lend a helping hand to supplement his efforts.
Bhagwat Prasad Pandey is our Indian Roadie of the difficult times.
With responsible and self motivated 'coronawarriors' like Bhagwat Prasad Pandey in the forefront, 'INDIA JITEGA, CORONA HAREGA'.
Bharat Mata Ki Jai 🙏
Fellow Indian Roadie fans and members, please join me in writing a few words to keep the adrenaline in the young officer running high.
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* Personal branding
* Reputation management
Saturday, June 20, 2020
Monday, May 25, 2020
ITC Dark Fantasy advt - What happens when more than 50 young faces come together - May 2020
What happens when more than 50 young faces from across the country come together virtually and pause to look inside?
Wonderfully presented by ITC 👌
* ITC
* Dark Fantasy Choco Fills
* A Lot Can Happen Inside
* Cant Wait Wont Wait
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#GoodAdBadAd #Marketingpundit, #MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Friday, May 15, 2020
Bhagwat Prasad Pandey, MP Police Officer (Episode 02) is always Happy To Help
Bhagwat Prasad Pandey is a glowing example of how to use social media fruitfully for 'personal branding' and 'reputation management'.
Bhagwat Prasad Pandey, MP police officer has been spending long hours on the road in Madhya Pradesh ever since nationwide Lockdown 1.0 was announced in end March 2020.
He is regularly spotted diligently convincing educated people to stay at home, viz. those who flout Covid19 lockdown rules without valid reasons.
His style of functioning and communicating is purely no nonsense and thoroughly business like.
Little wonders that people respect him and in the process he has already built up a phenomenal brand equity for himself.
Bhagwat Prasad Pandey is our perfect IndianRoadie. He deserves the proverbial 'carrot' in 'CarrotNStick'.
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* Indian Roadie Covid19 Lockdown Tales,
* Indian Roadie,
* How India Travels,
* CarrotNStick,
* Personal Branding,
* Reputation Management,
* Education And Career Pundit,
* Indian Roadie Inspirational Tales,
* Marketingpundit,
* Bhagwat Prasad Pandey,
Bhagwat Prasad Pandey, MP Police Officer (Episode 01) is always Happy To Help
Madhya Pradesh cop, Bhagwat Prasad Pandey is schooling Covid-19 lockdown violators in his unique style and creative ways of policing ever since March - April 2020.
He has been spotted using mimicry and poetry to make people follow lockdown rules. Not just this, the real-life Robinhood Pandey is frequently seen helping the needy and elderly while on duty in the small district town of Sidhi and surrounding villages in Madhya Pradesh.
His ability to spontaneously say rhyming couplets is praiseworthy.
While fulfilling his responsibility, this able cop who is always seen on the road in his Mahindra Bolero, is surely giving us reasons to smile while urging people to stay at home.
Bhagwat Prasad Pandey is our perfect IndianRoadie. He deserves the proverbial 'carrot' in 'CarrotNStick'.
We in Indian Roadie wish him every success, happiness and career progression. India needs lots of able cops like him.
Bhagwat Prasad Pandey is a glowing example of how to use social media fruitfully for 'personal branding' and 'reputation management'.
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* Indian Roadie Covid19 Lockdown Tales
* Indian Roadie
* How India Travels
* CarrotNStick
* Personal Branding
* Reputation Management
* Education And Career Pundit
* Indian Roadie Inspirational Tales
* Marketingpundit
* Bhagwat Prasad Pandey
Saturday, May 09, 2020
Danone India topical advt - Mother's Day 2020
Danone India expressed their gratitude to every mother who keeps balancing their lives for the better. Near or far, wherever they are, Danone urged all to take a moment to thank the mother.
What did you do to make your mother feel special? Let's hear.
* Happy Mothers Day
* Mothers Day 2020
Danone India 'topical'
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Asian Paints topical advt - Mother's Day 2020
Hungry face, naughty face ya potty face, Moms know it all! Har ghar mein hai aise kayi cute MOMents of love that bring us closer to our mothers. Asian Paints pay an ode to all the Moms who love & understand us unconditionally and create many such #MOMentsOfLove, every day!
Tell us in the comments, aapka cute MOMent of love kya hai?
* HappyMothersDay
* MothersDay 2020
Asian Paints 'topical'
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Thursday, May 07, 2020
Parle G topical advt - Mother's Day 2020
Today, 2020-05-07 is a day to remember everything our mothers have done for us through our lives and thank them for it. We wouldn’t be who we are today without them. Mothers, we salute you. Happy Mother’s Day!
* ParleG
* Happy Mothers Day
* Mothers Day 2020
* Stay Home Stay Safe
* Biscuit
* Ghar Ka Khaana
* ParleG topical
* Topical Advertisement
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* Good Ad Bad Ad
* Marketingpundit,
* Marketing Gyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Sunday, April 19, 2020
Audi India topical advt - 'Four Rings Challenge' during lockdown w.e.f March 2020
Audi India urged people to use their time at home during the 'lockdown' to get creative.
The luxury car brand manufacturer invited people to use their imagination to create the four rings and share it with them using #FourRingsChallenge.
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* Covid19
* Coronavirus
* Topical Advertisement
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'Good Ad Bad Ad', 'Marketingpundit', 'Marketing Gyanology', 'Indian Roadie' are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.
Friday, April 17, 2020
Toyota India topical advt - extended warranty because of nationwide lockdown
As you do your part in flattening the curve, Toyota India is doing theirs in ensuring that you are taken care of.
* Toyota topical
* Topical Advertisement
* Coronavirus
* lockdown
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GoodAdBadAd, Marketingpundit, MarketingGyanology, IndianRoadie are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.


























