Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible

When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 

Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 

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* Good Ad Bad Ad 

* Marketing Gyanology 

* Marketingpundit 

If you want loyal customers [via social], you have to be proactive

One of the most important elements of building customer loyalty via social channels is to provide prompt responses to customer service inquiries, along with content and promotions. If you want loyal customers [via social], you have to be proactive. 

Incompetent presence on social networks is a no-no. 

Organisations must involve marketing and service if they want to leverage social to build loyalty. 

It's important that answers are provided by an actual human being. If a consumer detects that its' an automated response, it could make the situation far worse.

Microtarget your marketing to yield less leads but better conversion

Spending money on an event that attracts 5,000 people is great - if those 5,000 people will ever buy from you. It's better to microtarget your marketing whenever possible to yield less leads but better conversion. Focus on quality vis-a-vis quantity. 

You never know where your next customer may come from. Regardless of your target audience, let data be your guide. 

(Repost from the Facebook wallpost of Deep Banerjee dated 2011-08-26) 

Blind testing of Tomato Ketchup

Blind Testing of 6 different brands of tomato ketchup. 

FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers in August 2012

On 7th & 8th August 2012, two hot-dog carts filled with 10,000 'vibrators' hit hot spots around Manhattan and gave away FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up. 

The carts featured the 'Trojan Vibrations' brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” 

The location of the carts were posted continuously on the Trojan Vibrations Facebook page. 

With an advertising spend of $10.5 million of its vibrators in 2011, sales growth of sexual enhancement devices in drugstores and mass retailers in the last year has gone up 23.2 percent over the previous year! 

50% of India's GDP comes from the unorganized sector employing 90% of India's workforce

50% of India's GDP comes from the unorganized sector employing 90% of India's workforce. 

The science, art and cognitive abilities involved in sales and marketing, knowingly or unknowingly, are far more complex than what people who have never had a hands on experience in even selling a 'churan' worth ₹0.50 can even dream of. 
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* Marketingpundit 
* MarketingGyanology

Buying, selling, being sold

Buying is a pleasurable process where you happily exchange money for something you want or need. 

Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It's all about overcoming objections, coercion, manipulation. 

Likewise, being sold is not enjoyable to a customer. That's why people have built-in sales resistance, that's automatically and unconsciously triggered at any attempt at selling them.

Bharat Petroleum commissioned 2444 new fuel stations in 2020 - 2021

In 2020 - 2021, Bharat Petroleum commissioned 2,444 new fuel stations to better connect the nation. This is the highest number of outlets commissioned in a financial year, taking the total network of BPCL fuel stations to 18,637.

With every new outlet in a remote location added to our network, BPCL is opening up a world of possibilities for the people living there. 
Source: BPCL 
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* BharatPetroleum 
* EnergisingLives

India is world's largest producer of milk

India is world's largest producer of milk. 

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* Secondary Research

Kia Motors India - Women’s Day 2021

Kia Motors India 

Happy Women’s day? What is that? 
Women are Badass. They conquer the world, Every day.
One day is not enough to celebrate their greatness. 

* EveryDayWomensDay

Ensure Diabetes Care featuring Kitu Godwani

Diabetes isn’t something you need to be afraid of. All you need is the right nutrition, exercise and a little care!

On World Diabetes Day 2021, spread the ‘Message of Care’ to help your loved ones manage Diabetes better.
Ensure® Diabetes Care is a diabetes specific nutrition, which is scientifically formulated to help manage blood glucose levels with its slow energy release system. It contains modified maltodextrin that helps in the steady release of energy and prevents blood sugar spikes, hence helping manage diabetes. 
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* World Diabetes Day 
* Ensure Diabetes Care 
* Message Of Care 

Ray-Ban, born to be wild

Ray-Ban, born to be wild. 

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* Marketing Gyanology, Good Ad Bad Ad are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Innovative measure by Indore Police to scare lockdown violators in April 2020

 

Yamraj sat on the bonnet of a police vehicle in Indore to scare away lockdown violators. 
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Marketing Gyanology, Good Ad Bad Ad 
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Arogya Setu App promoted by Ajay Devgan

Arogya Setu App was promoted by Government of India using Ajay Devgan as the influencer. 

Tanishq - controversial advertisement 2020-10

The Tanishq advertisement which hurt Hindu sentiments and led to the company issuing an apology. 

Mercedes Benz E-Klasse - beauty with brains

Beauty without brains, becoming qualified without getting educated, and good looking strong cars which love spending more time in the workshop with their newbie roadie fanboys who nevertheless keep eulogizing those brands  .....

are so similar in every respect!
Mercedes Benz E-Klasse is beauty with brains. 
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Marketing Gyanology, Good Ad Bad Ad, Indian Roadie, Automobile Brand Admirers
are initiatives by Marketingpundit, the virtual space identity of Deep Banerjee

Zomato facilitates bonding of relationships

Zomato facilitates bonding new relationships 😊 

Humor always works wonders in brand recall and customer engagement.
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#GoodAdBadAd, #MarketingGyanology are initiatives by #Marketingpundit, the virtual space identity of Deep Banerjee.

Amazon Alexa - when a car becomes too intelligent to handle

Amazon Alexa makes a car too intelligent to handle. 

You will be left wondering if it is really good to have a car which is too intelligent 😀

Bata printad from the early 1970s

 

An old print advertisement of Bata from the early 1970s from their in-house newsmagazine, Bata Vichitra. 
The shoe was priced at 11 annas then. 
The ad copy warned consumers of a fatal disease in the event of getting wounded while walking barefooted. 
From the archives of: Amitabha Mukhopadhyay. 
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#GoodAdBadAd, #MarketingGyanology, #MarketingPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 
Students and professionals of sales, marketing, media and communication will do good to follow: www.GoodAdBadAd.blogspot.com

Morris Garage topical advt- Teacher's Day 2020

What better way to teach your kids All ‘Bout Cars this Teachers Day than grooving to the MG ABC song! 🚗 🎶 'Teach Them Young'. 

* Teacher's Day 2020 

* Morris Garages  

* Morris Garages 'topical advertisement' 

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* MG Brand Admirers 

* Indian Roadie 

#MarketingGyanology, #GoodAdBad, #Marketingpundit, #EducationAndCareerPundit are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.