Tribute to filmmaker Mrinal Sen on his birth centenary by Amul

Tribute to filmmaker Mrinal Sen on his birth centenary by Amul in May 2023.

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GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee. 

Unorganized vis-a-vis Organized sector

 

Nostalgia in ads can evoke fuzzy feelings in consumers

Nostalgia in ads can evoke fuzzy feelings in consumers. But what if the customers are younger millennials and Gen Z with no idea of the original ad creative or jingle? Then does drawing from the past really work?

Took a closer look at nostalgia in marketing for @ETBrandEquity. 

Courtesy: Mukta Lad 

https://t.co/qfEp8ZV3hR

Satbir Singh on govt decision to ban surrogate advertisements

Satbir Singh's article in The Brand Equity dated 2022-07-13 on government's decision to ban surrogate advertisements. 

Subho Nobo Borsho 2022 and unveiling of Indian Roadie eGranth

Subho Nobo Borsho 2022/ Happy Baisakhi/ Happy Bihu/ Happy Puthandu/ Happy Vishu/ Happy Pana Sankranti to everyone. 

Also announcing the unveiling of monthly eBooks, viz. Indian Roadie eGranth. 

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* LiveToHelp_HappyToDrive 

P.S: If you are keen to receive the treasure trove of information every month, please comment with your WhatsApp number,  E-mail ID, location in the comments section or message me (Deep Banerjee) the basic details asked for so that I can despatch the same to you, absolutely free.

Prega News topical advt - Women's Day 2022

Women's Day campaign 2022 for Prega News (a brand of Mankind Pharma Ltd) featuring Sayantani Ghosh. 

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women's Day 2022 with Prega News, it's time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth! 

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* Womens Day 2022

* Prega News 

* Mankind Pharma

* Mankind Pharma Topical 

* Topical Advertisement  

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* GoodAdBadAd, Marketingpundit, MarketingGyanology are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Mercedes Benz EQC - extremely fast

All new electric Mercedes Benz EQC, extremely fast. 

(November 2021) 

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* Indian Roadie Automotive Advertisements 

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Good Ad Bad Ad, Marketingpundit, Marketing Gyanology,  Indian Roadie (and associated forums) are initiatives by Marketingpundit.com, the virtual space identity of Deep Banerjee.

Facebook's policy of allowing memberd to join groups automatically is not acceptable

Facebook wants people to join 'public groups' automatically without approval by admins/ moderators. There's nothing that admins/ moderators can do to stop that. If the group setting is changed to 'private',  the same can't be changed to public ever again. 

And why so? Ostensibly it's to ease the work pressure of admins/ moderators of having to approve any new joinee individually. By allowing people to join public groups automatically, Facebook supposedly is facilitating increase of engagement in public groups. 
It's an utterly fake narrative by Facebook app, Facebook Community, Facebook Security. 

It's evident that Facebook in India (I am not interested in what it does overseas) supports and encourages spammers, wrongdoers and disruptors on its social media platform. I strongly detest and oppose such one sided decisions by Facebook. 

If we admins/ moderators are not vigilant enough by choosing the right Facebook settings, anyone can also post/ comment/reply automatically without even joining any public groups.  

Cyberlaws in India rightfully hold admins/ moderators of groups/ forums responsible for any mischievous activity or wrongdoings in the group. 
Admins/ moderators will now have to be on tenterhooks to continuously weed out unwanted disruptors and people with heinous intentions out of the groups they are responsible for. 

I am publicly announcing my extreme displeasure on Facebook unanimously implementing these dangerous changes. 
I as the admin/ moderator of quite a few groups/ forums should not be held responsible for any potentially harmful/ anti national activities happening in my groups/ forums because of such changes being introduced by Facebook. 

Requesting Narendra Modi ji, PMO India, Amit Shah, Ministry of Home Affairs, Government of India to immediately intervene. 

Requesting every Facebook user and Facebook group admin/ moderator who feels threatened by the unilateral moves by Facebook as a corporate entity to share my concern and tag all relevant law enforcing authorities across India. 

Get married paying EMI

The Out Of Home (OOH) billboard in Kolkata is inviting people to get married by paying EMIs. 

I am extremely inquisitive to know what the NBFC lender will do if the borrower fails to pay the EMIs. 

Will the company 'seize' the wife or the husband, the way they do for cars and bikes? 

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* Marketingpundit 

* Good Ad Bad Ad 

* Laugh Aloud 

Citroen and Mitsubishi opened a mnfg plant jointly in Russia

Citroen and Mitsubishi opened a manufacturing plant in Russia together. Do not know, whether to aplaud the drivers or the dancers.  This advertisement is a work of art in itself. 

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* Good Ad Bad Ad 

* Marketingpundit 

Tata Safari Dicor - I always wanted to

Tata Safari Dicor - I always wanted to. 

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* Good Ad Bad Ad

Red Bull thinks about making advt content that its audience wants to see. It removes as much branding as possible

When it comes to producing video, most people think about what they want to see themselves and how to get their company message across at all costs. 

Red Bull does the opposite. It thinks about making content that its audience will want to see and figures out how to remove as much branding as possible. 
Rather than heavy-handed product placement, Red Bull continues to go for high-end content, richly filmed and exciting to watch, with an aesthetics that fits the brand attributes. 
Red Bull invented the category and is rewriting the playbook on extreme, branded content. Cheers!! 

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* Good Ad Bad Ad 

* Marketing Gyanology 

* Marketingpundit 

If you want loyal customers [via social], you have to be proactive

One of the most important elements of building customer loyalty via social channels is to provide prompt responses to customer service inquiries, along with content and promotions. If you want loyal customers [via social], you have to be proactive. 

Incompetent presence on social networks is a no-no. 

Organisations must involve marketing and service if they want to leverage social to build loyalty. 

It's important that answers are provided by an actual human being. If a consumer detects that its' an automated response, it could make the situation far worse.

Microtarget your marketing to yield less leads but better conversion

Spending money on an event that attracts 5,000 people is great - if those 5,000 people will ever buy from you. It's better to microtarget your marketing whenever possible to yield less leads but better conversion. Focus on quality vis-a-vis quantity. 

You never know where your next customer may come from. Regardless of your target audience, let data be your guide. 

(Repost from the Facebook wallpost of Deep Banerjee dated 2011-08-26) 

Blind testing of Tomato Ketchup

Blind Testing of 6 different brands of tomato ketchup. 

FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers in August 2012

On 7th & 8th August 2012, two hot-dog carts filled with 10,000 'vibrators' hit hot spots around Manhattan and gave away FREE Trojan Tri-Phoria ($39.99) and Trojan Pulse Intimate Massagers ($29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up. 

The carts featured the 'Trojan Vibrations' brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” 

The location of the carts were posted continuously on the Trojan Vibrations Facebook page. 

With an advertising spend of $10.5 million of its vibrators in 2011, sales growth of sexual enhancement devices in drugstores and mass retailers in the last year has gone up 23.2 percent over the previous year! 

50% of India's GDP comes from the unorganized sector employing 90% of India's workforce

50% of India's GDP comes from the unorganized sector employing 90% of India's workforce. 

The science, art and cognitive abilities involved in sales and marketing, knowingly or unknowingly, are far more complex than what people who have never had a hands on experience in even selling a 'churan' worth ₹0.50 can even dream of. 
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* Marketingpundit 
* MarketingGyanology

Buying, selling, being sold

Buying is a pleasurable process where you happily exchange money for something you want or need. 

Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It's all about overcoming objections, coercion, manipulation. 

Likewise, being sold is not enjoyable to a customer. That's why people have built-in sales resistance, that's automatically and unconsciously triggered at any attempt at selling them.

Bharat Petroleum commissioned 2444 new fuel stations in 2020 - 2021

In 2020 - 2021, Bharat Petroleum commissioned 2,444 new fuel stations to better connect the nation. This is the highest number of outlets commissioned in a financial year, taking the total network of BPCL fuel stations to 18,637.

With every new outlet in a remote location added to our network, BPCL is opening up a world of possibilities for the people living there. 
Source: BPCL 
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* BharatPetroleum 
* EnergisingLives

India is world's largest producer of milk

India is world's largest producer of milk. 

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* Secondary Research