Webinars are a top B2B marketing tactic. To meet or exceed your demand generation goals, rather than doing a "1-off" webinar, you should consider the benefits for creating an ongoing multi-webinar thought leadership series.
A webinar series is a perfect vehicle to “breathe life” into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.
Thursday, January 08, 2015
Sunday, December 28, 2014
Deliver great 'customer experience' for positive WOM
Deliver great customer experience for positive 'word of mouth'.
What if Dr.FixIt condom is launched?
If a condom is launched with the brand name 'Dr.Fixit', success is assured because of the apt positioning tagline.
The target audience can ill-afford to forget the hard-hitting phrase!
#MarketingLessons #MarketingGyanology
The target audience can ill-afford to forget the hard-hitting phrase!
#MarketingLessons #MarketingGyanology
What if Coca-Cola condom is launched?
If Coca-Cola were to launch a condom, they could have easily communicated with their target audience using their existing 'brand positioning' tagline, 'Open Happiness'.
Surprisingly, the positioning tagline(s) of numerous brands can be interchanged almost seamlessly with condom as a product category.
#MarketingLessons #MarketingGyanology #MarketingPundit #LaughAloud
Surprisingly, the positioning tagline(s) of numerous brands can be interchanged almost seamlessly with condom as a product category.
#MarketingLessons #MarketingGyanology #MarketingPundit #LaughAloud
The Blue and White gimmick
Mamata Banerjee's battle with Left has resemblance of the Pepsi-Coke marketing wars.
While the Left (Who claims that they are 'The Real thing') painted the town red when in power, Mamata's party (TMC believes they are 'The right Choice') has gone ahead and painted Kolkata's footpaths, dividers and fences all Blue and White.
However, unlike the Cola wars where the consumer benefited because of lower price, here one only sees money getting frittered away in these wasteful self indulging gimmicks!
Friday, December 12, 2014
What if Amaron condom is launched?
'Brand Positioning' is my favourite topic in marketing.
Surprisingly, the positioning tagline(s) of numerous brands can be interchanged with one particular category of product, almost seamlessly. The product is 'condom'.
#LaughAloud but read on to enhance your knowledge in marketing.
Here's the 1st of the series. How about an Amaron condom?
#MarketingLessons #MarketingGyanology
Surprisingly, the positioning tagline(s) of numerous brands can be interchanged with one particular category of product, almost seamlessly. The product is 'condom'.
#LaughAloud but read on to enhance your knowledge in marketing.
Here's the 1st of the series. How about an Amaron condom?
#MarketingLessons #MarketingGyanology
Friday, November 14, 2014
Good Ad Bad Ad: Nike Football OOH - BMW crushed
Good Ad Bad Ad: Nike Football OOH - BMW crushed: Nike Football - BMW crushed.
Verdict: Expensive but outstanding OOH promotion.
Verdict: Expensive but outstanding OOH promotion.
Wednesday, September 17, 2014
'Only Coffee' chain serves filter coffee on National & State Highways in Tamilnadu
Thanks to the efforts of G. Samyraj, you can now drink hot filter coffee when you are driving on the National and State Highways in Tamil Nadu.
G. Samyraj and his fellow-villagers identified spots on the National and State highways in Tamil Nadu, sat there from six in the morning to eight at night to count how many cars passed that way per hour. If the math worked, they opened a coffee outlet there. Not just any coffee, but Kumbakonam Degree Coffee!
G. Samyraj who came up with this initiative belongs to Zameen Devarkulam, a village 10 kilometres away from Kovilpatti. He worked for nearly a decade in the Middle East before returning to his village, where, he was pained to see fellow farmers struggling and in debt. He decided to do something about it. Eight months ago he set up his first Only Coffee outlet at Mangalamedu. Today, he has eleven of them up and running, and manned by people from his village.
The outlets are called ‘Naidu Coffee Inn' and as 'Only Coffee’. A dark blue board announces their presence. “We picked quiet spots where people in cars could stop and enjoy a refreshing cup. I am a coffee priyan and I love the idea of others like me enjoying a satisfying coffee, in the middle or end of a long drive. Kumbakonam Degree Coffee is a trade mark of Tamil Nadu and we serve that. It is like coffee made at home.” Frothy, piping hot, filter-coffee is served in gleaming pithalai davara tumblers. There is sugar-free substitutes for diabetics. “Sabari Malai pilgrims, and so on, are served in disposable cups,” explains Samyraj. The beans are procured from Chikamagalur and roasted at Virudhunagar from where they are delivered to the outlets where they are ground. Now Samyraj plans to go a step further to standardise flavours. He is working on setting up a unit where the decoction is centrally made. “So that the coffee will taste the same in all our outlets.” The R& D is underway and Samyraj hopes to get this plan off its feet soon.
What’s coffee without an accompanying snack? “Vegetarian bajji bonda will also be available. And we plan to centralise the grocery supplies as well. Only the vegetables will be sourced locally,” says Samyraj. The outlet proudly declares that it uses sunflower oil for frying and that the oil is not recycled. There is also a telephone number on teh board in case anyone has complaints. “We want feedback. That way we are alert about the service we provide. And we have communication with our customers.”
Samyraj insists Only Coffee stands for transparency and quality. Along with his business partners R. Anandhan and A. Kalpana, he is now on the lookout for franchisees. “We will set up the outlet for them and even have two of our trained staff to be with them for a month to show them how the café is run. We will supply the coffee powder and the grocery items too. Investors need approximately two lakh rupees that includes a deposit.”
Samyraj hopes that not too long in the future there will be at least a hundred Only Coffee outlets in Tamil Nadu. Till that time, he says, he and his team members will ensure that hot filter coffee priced at Rs 15 is served to the customers with a smile.
For details email
akvfarms@gmail.com or call 9940627322/ 9443911011
Content source: The Hindu.
G. Samyraj and his fellow-villagers identified spots on the National and State highways in Tamil Nadu, sat there from six in the morning to eight at night to count how many cars passed that way per hour. If the math worked, they opened a coffee outlet there. Not just any coffee, but Kumbakonam Degree Coffee!
G. Samyraj who came up with this initiative belongs to Zameen Devarkulam, a village 10 kilometres away from Kovilpatti. He worked for nearly a decade in the Middle East before returning to his village, where, he was pained to see fellow farmers struggling and in debt. He decided to do something about it. Eight months ago he set up his first Only Coffee outlet at Mangalamedu. Today, he has eleven of them up and running, and manned by people from his village.
The outlets are called ‘Naidu Coffee Inn' and as 'Only Coffee’. A dark blue board announces their presence. “We picked quiet spots where people in cars could stop and enjoy a refreshing cup. I am a coffee priyan and I love the idea of others like me enjoying a satisfying coffee, in the middle or end of a long drive. Kumbakonam Degree Coffee is a trade mark of Tamil Nadu and we serve that. It is like coffee made at home.” Frothy, piping hot, filter-coffee is served in gleaming pithalai davara tumblers. There is sugar-free substitutes for diabetics. “Sabari Malai pilgrims, and so on, are served in disposable cups,” explains Samyraj. The beans are procured from Chikamagalur and roasted at Virudhunagar from where they are delivered to the outlets where they are ground. Now Samyraj plans to go a step further to standardise flavours. He is working on setting up a unit where the decoction is centrally made. “So that the coffee will taste the same in all our outlets.” The R& D is underway and Samyraj hopes to get this plan off its feet soon.
What’s coffee without an accompanying snack? “Vegetarian bajji bonda will also be available. And we plan to centralise the grocery supplies as well. Only the vegetables will be sourced locally,” says Samyraj. The outlet proudly declares that it uses sunflower oil for frying and that the oil is not recycled. There is also a telephone number on teh board in case anyone has complaints. “We want feedback. That way we are alert about the service we provide. And we have communication with our customers.”
Samyraj insists Only Coffee stands for transparency and quality. Along with his business partners R. Anandhan and A. Kalpana, he is now on the lookout for franchisees. “We will set up the outlet for them and even have two of our trained staff to be with them for a month to show them how the café is run. We will supply the coffee powder and the grocery items too. Investors need approximately two lakh rupees that includes a deposit.”
Samyraj hopes that not too long in the future there will be at least a hundred Only Coffee outlets in Tamil Nadu. Till that time, he says, he and his team members will ensure that hot filter coffee priced at Rs 15 is served to the customers with a smile.
For details email
akvfarms@gmail.com or call 9940627322/ 9443911011
Content source: The Hindu.
Monday, September 15, 2014
Selling mountain to mangroves for tourism in Bengal
Disgusting bill-board of West Bengal Tourism seen at Gariahat Road (South of Ballygunge Phari, opposite ITI) in Kolkata on 15th September 2014.
Winning an election and trying to sell a state for tourism are very different ball games.
Can the sarcastic smile of an ubiquitous politician staring at you from the billboard be motivation enough to choose Bengal (with terrible road-infrastructure) as your travel destination over other professionally marketed states.
Left me wondering who's the target audience for such #RottenMarketing initiatives.
A pictorial representation of the visual communication from the billboard is here for your perusal. Decide for yourself if the 'out of home' advertisement from West Bengal Tourism appeals to you or your friends with similar demographics & pychographics?
#MarketingPundit #MarketingGyanology
Winning an election and trying to sell a state for tourism are very different ball games.
Can the sarcastic smile of an ubiquitous politician staring at you from the billboard be motivation enough to choose Bengal (with terrible road-infrastructure) as your travel destination over other professionally marketed states.
Left me wondering who's the target audience for such #RottenMarketing initiatives.
A pictorial representation of the visual communication from the billboard is here for your perusal. Decide for yourself if the 'out of home' advertisement from West Bengal Tourism appeals to you or your friends with similar demographics & pychographics?
#MarketingPundit #MarketingGyanology
Friday, September 05, 2014
What sets you apart from the competition
What sets you apart from the competition?
#MarketingGyanology
#MarketingGyanology
Sunday, August 31, 2014
Haldiram's 'namkeen' packed on 1st Sept 2014, available on 31st August 2014
Haldiram's (Nagpur) Namkeen packet of 17 gm supposedly packed on 2014-09-01. However, it was available in the market on 2014-08-31.
Consume the next pack at your own risk.
Such acts and omissions deserve no pardon from we customers who are the king or queen.
P.S: The glaring fact has been brought to light by none other than popular TV actress Dolly Bindra.
Consume the next pack at your own risk.
Such acts and omissions deserve no pardon from we customers who are the king or queen.
P.S: The glaring fact has been brought to light by none other than popular TV actress Dolly Bindra.
Send Secret Promotions With Instagram Direct Messaging
Send Secret Promotions With Instagram Direct Messaging
Instagram is a one-feature wonder, which I love; but many marketers have a hard time figuring out how to use the platform to make money, grow their subscribers or build their email list.
Instagram’s new direct messaging feature can help.
Send private messages to share select offers to your Instagram followers.
Within the direct messaging feature, you can send a private message with up to 5 pictures to up to 15 people at a time. We’ve been using direct messages for follower appreciation, secret promotions, even text responders to build email lists.
Because VERY few marketers have caught on to this tactic, the conversion rates are incredibly high!
Instagram is a one-feature wonder, which I love; but many marketers have a hard time figuring out how to use the platform to make money, grow their subscribers or build their email list.
Instagram’s new direct messaging feature can help.
Send private messages to share select offers to your Instagram followers.
Within the direct messaging feature, you can send a private message with up to 5 pictures to up to 15 people at a time. We’ve been using direct messages for follower appreciation, secret promotions, even text responders to build email lists.
Because VERY few marketers have caught on to this tactic, the conversion rates are incredibly high!
Socially Tag People Who Are Involved With Your Content
Socially Tag People Who Are Involved With Your Content
If you want to build stronger connections with high-value contacts, take your activity across more than one social network.
This will increase your visibility by giving you a stronger presence in several social networks.
First, know whom you’re targeting. Generally, I look to connect with bloggers and content creators, but it’s even better if you’re networking with thought leaders and prospects.
This tactic works best if you keep sharing your content in the days, weeks and months after it was published.
Next, make sure you know where those people are active. There’s no value in mentioning someone on a network they pay no attention to.
Watch the timing to take advantage of all opportunities. After you share content in one place, wait to see if it’s re-shared or generates comments. Then cross over to another network to thank and mention people who engaged.
The key is to watch for actions on one network and respond to them on another network. Here are some examples:
They share your content on Twitter and you thank them with an invitation or message on LinkedIn.
They like your post on Facebook and you thank them next time you share the post on Twitter.
They comment on your post and you thank all of them with a mention when you share it on Google+.
The combinations are endless and two things can happen when you employ this tactic:
1. The people you target may share it again on the second network. This is likely because they like it.
2. They may follow you on the second network. Now, you connect to high-value contacts on several networks, not just one.
Smart marketers think cross-channel constantly. They’re diversified, yet targeted. They don’t put all their eggs in one social network, but they’re very focused on specific opportunities, connections and potential collaborators.
If you want to build stronger connections with high-value contacts, take your activity across more than one social network.
This will increase your visibility by giving you a stronger presence in several social networks.
First, know whom you’re targeting. Generally, I look to connect with bloggers and content creators, but it’s even better if you’re networking with thought leaders and prospects.
This tactic works best if you keep sharing your content in the days, weeks and months after it was published.
Next, make sure you know where those people are active. There’s no value in mentioning someone on a network they pay no attention to.
Watch the timing to take advantage of all opportunities. After you share content in one place, wait to see if it’s re-shared or generates comments. Then cross over to another network to thank and mention people who engaged.
The key is to watch for actions on one network and respond to them on another network. Here are some examples:
They share your content on Twitter and you thank them with an invitation or message on LinkedIn.
They like your post on Facebook and you thank them next time you share the post on Twitter.
They comment on your post and you thank all of them with a mention when you share it on Google+.
The combinations are endless and two things can happen when you employ this tactic:
1. The people you target may share it again on the second network. This is likely because they like it.
2. They may follow you on the second network. Now, you connect to high-value contacts on several networks, not just one.
Smart marketers think cross-channel constantly. They’re diversified, yet targeted. They don’t put all their eggs in one social network, but they’re very focused on specific opportunities, connections and potential collaborators.
Friday, August 29, 2014
Spot the 'stars' vis-a-vis 'laggards/ deadwoods"
Inspired, rather disgusted on seeing a bill-board at Rashbehari Avenue - SP Mukherjee Road crossing in front of Kalighat Metro Station in Kolkata on 28th August 2014.
The outdoor advertisement by West Bengal Tourism was trying to sell Digha as a destination point.
The outdoor advertisement by West Bengal Tourism was trying to sell Digha as a destination point.
Don't let valuable data go waste
Consumers are constantly creating and consuming extraordinary amounts of data. Hundreds of millions of mobile phones weave infinite tapestries of data, in real time. Each purchase, search, status update, and check-in layers the web world with more of it.
How we respond to this opportunity defines not only our success or failure but also our future.
How we respond to this opportunity defines not only our success or failure but also our future.
Saturday, August 23, 2014
BJP Brand Marketing Campaign for Lok Sabha Elections 2014
BJP Brand Marketing Campaign for Lok Sabha Elections 2014.
Ab Ki Baar Modi Sarkar (as the message) in a non-responding ATM Customer Advice slip of State Bank of India in Kanpur.
#LokSabhaElections2014 #HowIndiaTravels #MarketingPundit
Ab Ki Baar Modi Sarkar (as the message) in a non-responding ATM Customer Advice slip of State Bank of India in Kanpur.
#LokSabhaElections2014 #HowIndiaTravels #MarketingPundit
First seven seconds of an advertisement
First seven seconds of an advertisement are the most crucial in capturing a consumer’s attention and can boost a consumer’s opinion of the brand by 15 % to 20 %
#MarketingPundit
#MarketingPundit
Job openings for twins as 'Front Office Executives' - Weird Advertisement
Quite a weird advertisement for job openings as 'Front Office Executives' for an Automobile dealership in Pune, India.
Why do you think they want only twins (M/M, F/F, M/F) to apply for the job. What could be the logic?
I am baffled!
#HowIndiaTravels
Why do you think they want only twins (M/M, F/F, M/F) to apply for the job. What could be the logic?
I am baffled!
#HowIndiaTravels
Friday, August 22, 2014
Friends are like BRAs - Nonsense!!
We may not be too far off from a TV commercial where the lyrics of the jingle of a lingerie brand could be:
"Har Ek Friend BRA Hota Hai"!
The advt copy of the print advertisement sucks ..... I wonder what has been the kind of response.
Incidentally, a few years ago, a bill-board (on Eastern Metropolitan Bypass, opposite the NUJS Kolkata Campus) of the same brand was frequently mutilated by a group of elderly morning-walkers seeking small doses of wayward pleasure.
"Har Ek Friend BRA Hota Hai"!
The advt copy of the print advertisement sucks ..... I wonder what has been the kind of response.
Incidentally, a few years ago, a bill-board (on Eastern Metropolitan Bypass, opposite the NUJS Kolkata Campus) of the same brand was frequently mutilated by a group of elderly morning-walkers seeking small doses of wayward pleasure.
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